Pope transformed a small New York-based newspaper called the Enquirer into the second largest publication in the United States. In 1972, Pope radically altered the publication's format and content to highlight sensational and inspirational stories. While The National Enquirer is most known for its outlandish stories, Pope is heralded in the publishing world for creating an elaborate and highly profitable distribution network. He successfully courted the large supermarket chains by offering a generous revenue-sharing model - one that would become a new standard.