Great American Business Leaders of the 20th Century
Arthur C. Nielsen
A. C. Nielsen Company
1923–1957
1923–1957
A. C. Nielsen Company
1923–1957
1923–1957
Nielsen was a pioneer in market research. Through his performance index surveys, he changed the way organizations promoted their products and services. Nielsen ratings have become one of the primary drivers of advertising expenditures.
Personal
- Born-Died: 1897–1980
- Birthplace: Illinois
- Race: White
- Gender: Male
- Father: Professional
Education / Military
- Undergraduate: University of Wisconsin
- Military Service: Navy