Great American Business Leaders of the 20th Century
Arthur C. Dorrance
Campbell Soup Company
1930–1946
1930–1946
Campbell Soup Company
1930–1946
1930–1946
- Industry: Food & Tobacco
- Era: 1930
In 1931, Dorrance began radio advertising, sponsoring famous radio programs like the George Burns & Gracie Allen Show and the Campbell Playhouse. Dorrance introduced Cream of Mushroom Soup in 1934, and in the same year renamed “Chicken with Noodles” soup “Chicken Noodle” soup, which became a phenomenal success. The Campbell Test Kitchen opened in 1940, and under Dorrance’s leadership, Campbell home economists developed recipes using condensed soups, many of which have become classics.
Personal
- Born-Died: 1893–1946
- Birthplace: Pennsylvania
- Race: White
- Gender: Male
- Father: Owner, Small Business
Education / Military
- Undergraduate: Massachusetts Institute of Technology
- Military Service: Army