Max (Francis) Factor, Jr.
Taking over the family company after the death of his father in 1938, Factor is regarded as a pioneer in the cosmetics and makeup business. He transformed the company from a Hollywood makeup studio into a worldwide provider of name brand cosmetics, bringing the makeup of the “stars” to the main streets of America and beyond. Under his leadership, he introduced Tru-Color Lipstick in 1940, Color Fast Lipstick in 1954, camouflage makeup for the Marine Corps in 1946, and waterproof makeup in 1971. For decades, his products outsold 65 brands from a diverse array of competitors.