Louis B. Neumiller
Under Neumiller's "home-town-boy" leadership style, Caterpillar's revenues grew from over $100 million in 1941 to $827 million in 1963, prospering through World War II and the global post-war boom. Neumiller built the Caterpillar brand into a common worldwide name, developing only the highest quality products, and expanding Caterpillar's dealer network to include 258 dealers with as many employees as Caterpillar itself.