Great American Business Leaders of the 20th Century
John R. Simplot
Simplot (J. R.) Corporation
1928–1994
1928–1994
Simplot (J. R.) Corporation
1928–1994
1928–1994
- Industry: Food & Tobacco
- Era: 1920
Investing in businesses that ranged from cattle to potatoes to fertilizer, Simplot used his talent at achieving efficiency and at spotting a growing market to garner enormous profits. Simplot capitalized on the Army’s World War II demands for food to build his potato business, and also effectively utilized government funding to build a fertilizer empire, gaining 15% of the market in 1968. Simplot’s other achievements included the creation of processes to de-hydrate potatoes and freeze dry french fries, the latter of which earned him a lucrative contract with McDonald's in the late 1960s.
Personal
- Born-Died: 1909
- Birthplace: Iowa
- Race: White
- Gender: Male
- Father: Farmer / Rancher