Henry P. Crowell
Whereas traditional producers marketed oatmeal to wholesalers, Crowell packaged and marketed his brand of oatmeal, Quaker Oats, nation-wide as a breakfast cereal, a unique product at the time. Crowell utilized aggressive marketing strategies to promote the Quaker Oats brand including box-top premiums, prizes, testimonials, and scientific endorsements. At the time of Crowell's death, Quaker Oats had grown into a $250 million business.