Frederick J. Fisher
Fisher produced auto bodies specifically designed for autos rather than as modifications of horse-drawn carriages. When Cadillac placed an order for 150 closed bodies in 1910, it was the first volume order of its kind in the U.S. In 1919, General Motors, under the direction of William C. Durant, purchased a 60% interest in Fisher Body. After World War I, when the closed car became the industry standard, Fisher Body yielded especially high returns, emerging as Durant’s most profitable acquisition.