Frank W. Woolworth
Woolworth spotted a potential enterprise in stores that sold only low, one-price goods. Despite the failure of his first store, his later ventures proved immensely profitable, allowing him to combine his business with his brother and other associates to form the F. W. Woolworth Company in 1912. Woolworth’s stores eventually raised their price limits as they accommodated increasingly diverse goods. Through both domestic and international expansion efforts, his stores came to number about 1,250 by the time of Woolworth’s death, making the company one of the world’s largest merchandisers.