Alfred C. Fuller
Fuller developed a new, unique brush for household use and employed salesmen, called independent “dealers,” to sell his brushes directly to the consumer. Fuller grew sales of his firm from $40,000 in 1910 to $12 million in 1924. By 1930, Fuller had 1,200 factory and office employees and 3,600 salesmen. Although the Fuller Brush Company spent little on advertising, only $50,000 for example in 1948, sales continued to rise reaching $30 million in that same year.