The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation
In 2024, VideaHealth was a pioneering startup that sought to make artificial intelligence commonplace within dentistry. Creating an AI factory, they developed products that could revolutionize the field of dental diagnostics. The Founder and CEO, Florian Hillen, was convinced that their AI could vastly improve the health outcomes of patients across the globe, setting the goal to reach one billion patients.
However, he faced pivotal challenges while expanding his impact; building an AI-first company presented unexpected hurtles that took years to overcome. Even after his company obtained success, essential challenges persisted: how would Videa overcome resistance to change within a long-standing industry? How could the company build a product that was unbiased and easy to use? How could they preserve their culture as their company scaled? Most importantly, if they wanted to gain the trust of providers and patients, how accurate did Videa’s technology need to be?Â
The multimedia case was produced in partnership with Professor Tsedal Neeley
The Multimedia Development team visited VideaHealth’s headquarters, filming the company’s culture and meetings.
Some subjects, like an AI Factory, are simply better seen than described. The multimedia approach here was critical to accelerating the learning curve—what could have been a dense technical session became an engaging, intuitive experience. With interviews, visuals, and live demonstrations of interfaces and labeling processes, we could use all our senses turning a potentially complicated topic into a deeply immersive and sticky learning experience.
Tsedal Neeley; Naylor Fitzhugh Professor of Business Administration
Senior Associate Dean for Faculty Development and Research
