Multimedia case studies extend learning beyond the classroom and enhance the case study methodology by deepening contextual understanding. Students are able to experience the immediacy and impact of real-time decisions and better understand protagonists’ unique circumstances.
There is no way that a text description of something so graphic could ever capture the richness and reality of what really happened.
Rohit Deshpande; Baker Foundation Professor
Sebastian S. Kresge Professor of Marketing, Emeritus
