Multimedia Development
Blending technology, storytelling, and the HBS case method
The impact of the multimedia case is that it puts everything in context. People’s stories come across in a much more vibrant and emotional way.
George Gund Professor of Finance and Banking Senior Associate Dean for Faculty Development and Research
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The team produces standalone multimedia case studies comprised of videos, exhibits, and interactive elements integrated with case text. We also produce web-based case supplements with videos and electronic exhibits to accompany written cases and video cases designed to be taught with little to no advanced preparation by students. Our products are designed to be used on all devices—smartphones, tablets, desktop computers, and laptops—as well as in the classroom.
Multimedia cases are a breath of fresh air for students with rich AV and the unique opportunity to prepare a case immersed in real-time, behind-the-scenes recreations.
Amy C. Edmondson; Novartis Professor of Leadership and Management
Innovation and Growth
Multimedia development at HBS grew out of a strategy by Dean Kim Clark in the mid-1990s to transform HBS IT and infuse technology into the HBS Case Method. Dean Clark saw an opportunity to differentiate HBS from other academic institutions with multimedia technology in the classroom. The first multimedia case, Pacific Dunlop: Beijing, was produced in 1995 in partnership with Professor David Upton. Featuring unstyled screen text and low-resolution embedded videos, the case was primitive by today’s standards but ground-breaking for its time—10 years before YouTube would make streaming video ubiquitous.
The Reinvention of Kodak
The Kodak multimedia case highlights the company's reinvention efforts by its leadership to navigate near bankruptcy and industry disruption from new technology. It explores the resurgence of older technologies, examining if a legacy technology like film can find sustained market growth amidst digital advancements. The focus is on CEO Jeff Clarke's decision on whether to continue film production or close the factory permanently.