The Harvard Business School team at the Business School
Alliance for Health Management (BAHM) case competition took home the first
place prize for their presentation on Oscar Health’s potential response to
health reform.
BAHM
is a consortium of leading MBA programs with a health sector focus. Each year,
BAHM launches a case competition at which student teams from each member school
compete against one another. This year, students were asked to prepare a case
study on a specific healthcare organization and its strategy for responding to
the uncertainty of health reform under President Trump. Each team prepared a
paper, poster, and PowerPoint presentation, the last of which was delivered on
the day of the competition hosted at University of California Berkeley Haas
School of Business.
HBS
sponsored a team of three students (Mike Lefferts, Tina Liu, and Jonathan
Friedlander) who chose to present Oscar Health, the consumer-friendly health
insurance startup founded to take advantage of Obamacare’s individual health
insurance exchanges. Over the course of several weeks leading up to competition
day, the team completed extensive research, including analysis of Obamacare and
proposals for Trump reform, as well as diligence on Oscar including a conversation
with the CEO. Using a scenario planning approach, the team then distilled key
strategies for Oscar that would remain prudent regardless of the eventual
outcome of reform.
The
team channeled Oscar in their final presentation, keeping audience members
entertained with an Oscar-inspired design, light sprinkling of jokes, and more
positive-than-expected prognosis for the company (especially if it pursued
certain strategies). After two rounds of competition, the team won the first
place award for their work, capping off a highly educational and immensely
rewarding experience. Learn more about BAHM