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Research

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256 Results
  • February 2021
  • Case

SafeGraph: Selling Data as a Service

By: Ramana Nanda, Abhishek Nagaraj and Allison Ciechanover
Set in January 2021, the CEO of SafeGraph, a four-year-old startup that sold Data as a Service, looked to the future. His aim was to become the most trusted source for data about a physical place. The company provided points of interest (POI) and foot traffic data on...
  • February 2021
  • Case

Doist: Building the Future of Asynchronous Work

By: Prithwiraj Choudhury, Francesca Gino and Jeffrey Huizinga
  • December 2020
  • Case

Thinx, Inc.—Breaking Barriers in Feminine Care (Abridged)

By: Rembrand Koning, Elie Ofek and Nicole Keller
An examination of the strategic marketing challenges facing Thinx as it tries to grow in the face of menstruation taboos and competition from large incumbents.
  • November 2020 (Revised January 2021)
  • Case

Zipline: The World's Largest Drone Delivery Network

By: Tarun Khanna and George Gonzalez
Zipline established the world's largest logistics network in Rwanda and Ghana by delivering medical supplies to hospitals via automated drones. The company is now looking to expand in the U.S. and partnered with Walmart to expand into home delivery. Zipline must...
  • November 2020
  • Case

Guild Education: Unlocking Opportunity for America's Workforce

By: William A. Sahlman, Michael D. Smith, Nicole Tempest Keller and Alpana Thapar
Founded in 2015, Guild Education is an education marketplace that connects employers and universities to provide employees with ‘education as a benefit.’ The Denver-based company is transforming traditional tuition assistance programs by facilitating direct payment by...
  • September 2020 (Revised November 2020)
  • Case

Culture Transformation at Microsoft: From ‘Know it All’ to ‘Learn it All’

By: Francesca Gino, Allison Ciechanover and Jeff Huizinga
  • September 2020
  • Case

Hot Wheels: Launching The Mixed Play Experience

By: Elie Ofek, Andres Terech and Nicole Tempest Keller
Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new “mixed play” product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in...
  • September 2020 (Revised December 2020)
  • Case

Hot Wheels at Mattel: Reinventing the Wheel

By: Elie Ofek, Andres Terech and Nicole Tempest Keller
In 2017, Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., were considering which innovation path to pursue in order to "future proof" the Hot Wheels franchise going forward. Hot Wheels was the...
  • September 2020
  • Case

&pizza: Leading an ‘Employee-First’ Company During a Period of Societal Challenges

By: Francesca Gino and Jeffrey Huizinga
&Pizza is a pizza chain that in the spring of 2020 finds its business completely up-ended by the COVID-19 crisis and shut-down. Many companies in the restaurant and hospitality sector responded to the crisis by shutting down their operations and laying off employees....
  • September 2020
  • Case

Judge Roy K. Altman: Presiding over the ‘Heart and Lungs’ of Democracy

By: Francesca Gino and Jeff Huizinga
  • August 2020
  • Case

Zoom Video Communications: Eric Yuan's Leadership During COVID-19

By: Scott Duke Kominers, Christopher Stanton, Andy Wu and George Gonzalez
In the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan...
  • August 2020
  • Case

Skillz: Esports and Skill-Based Mobile Gaming

By: Andy Wu, David B. Yoffie and George Gonzalez
Founded in 2012, Skillz offered a platform for mobile app developers to monetize skill-based games via prized tournaments. Skillz had over 20,000 registered developers that had created thousands of Skillz-powered games played by over 30 million registered users...
  • July 2020
  • Teaching Material

Instabeat—Crossing the Finish Line

By: Shikhar Ghosh, Nicole Tempest Keller and Alpana Thapar
Lebanese entrepreneur Hind Hobeika was just 21 years old when she launched her startup, Instabeat, which had developed the first real-time bio-feedback device for swimmers to monitor and improve their performance. It had been an extremely testing 10-year journey to...
  • July 2020
  • Case

The Second City: The Future of ‘Yes, and…’

By: Francesca Gino and Jeff Huizinga
Leaders from The Second City, the legendary Improv comedy company, reflect on its broad portfolio of activities through the lens of future opportunities and growth. In particular, they discuss ways in which Second City can further invest in its professional arm, Second...
  • July 2020
  • Case

Steve Kerr: Coaching the Golden State Warriors to Joy, Compassion, Competition, and Mindfulness

By: Francesca Gino and Jeffrey Huizinga
Steve Kerr, coach of the 3-time NBA champion Golden State Warriors, reflects on his values-driven leadership style in the wake of a challenging season.
  • May 2020
  • Case

M-Lab: Enabling Innovation at Mitsubishi Corporation

By: Krishna Palepu and Allison M. Ciechanover
M-Lab’s founding goals were to infuse an innovation mindset into Mitsubishi Corporation; to catalyze new business opportunities; and to enable a dialogue between Japanese business and Silicon Valley. M-Lab housed representatives from each of Mitsubishi Corporation’s...
  • May 2020 (Revised October 2020)
  • Teaching Material

San Francisco Ballet: On 'Pointe' for the Future

By: Rohit Deshpandé and Nicole Tempest Keller
An examination of the strategic challenges facing the SF Ballet in 2019 due to changes in demographics, lifestyles, and the city of San Francisco itself
  • March 2020
  • Teaching Material

Poppy (B)

By: Thomas R. Eisenmann, Scott Duke Kominers, Jeff Huizinga and Allison Ciechanover
Avni Patel Thompson, founder and CEO of Poppy, an online marketplace for on-demand childcare, revisits the venture's final months, and discusses the steps she took in the wake of the shutdown. This case explores experiments the company conducted to refine its original...
  • March 2020 (Revised September 2020)
  • Case

Opportunity Insights: Research and Policy for Social Mobility

By: Scott Kominers, Jeffrey Huizinga and Allison Ciechanover
Opportunity Insights -- a non-profit that researches drivers of economic opportunity and develops policy solutions to help families achieve better life outcomes -- seeks to expand its impact.
  • March 2020 (Revised March 2020)
  • Case

Scaling Nextdoor

By: Jeffrey F. Rayport, Thomas O. Jones and Jeff Huizinga
Nextdoor, striving to solidify its position as the leading global social media platform for neighborhoods, works to scale audience, geography, and revenue.
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