News & Highlights

  • MAY 2018
  • WORKING KNOWLEDGE

Careem: Riding the First Unicorn in the Middle East

Doubling in size every two months, ride-hailing service Careem was experiencing growing pains operationally and culturally. In this podcast, Shikhar Ghosh discusses how the founders struggled to keep its 4 million customers satisfied in the Middle East.
  • MAY 2018
  • EXECUTIVE EDUCATION

Interview with Waseem Khayata - SELPME 2018

As managing director of investment at Finance House, Waseem Khayata came to the Senior Executive Leadership Program—Middle East (SELPME) to further his professional development and gain the knowledge and skills necessary to meet his career goals. He recently sat down with us to share his thoughts.
  • MAY 2018
  • EVENTS

Professor Max Bazerman Meets with Alumni to Discuss New Book, "The Power of Noticing"

On May 10, 2018 Professor Max H. Bazerman, Jesse Isidor Straus Professor of Business Administration at HBS and the Co-Chair of the Behavioral Insights Group at the Harvard Kennedy School met a group of 30 alumni during an event held in Istanbul. Professor Bazerman held a discussion on his new book “The Power of Noticing : A guide to making better decisions, noticing important information in the world around you, and improving leadership skills.’’ Professor Bazerman delivered a captivating talk that cultivated an engaging and thought-provoking conversation among the group.
  • MARCH 2018
  • EVENTS

The 2018 Harvard Crossroads Conference

On Thursday, March 22, 2018, Harvard Business School Alumni Club of the GCC celebrated the 6th Annual Harvard Crossroads Conference at the Waldorf Astoria Hotel, Palm Jumeirah in Dubai. Led by Goulam Amarsy, MBA 1981 and President of HBS Club of the GCC welcomed 350 alumni, business leaders and thought leaders who debated on the issue of “deglobalization.” The conference aimed to celebrate leaders who have pioneered industries, economic sectors, and countries while also engaging with young leaders and innovators from the region. It fostered intelligent debate on innovation, future proofing, entrepreneurship, and disruptive economic issues impacting the growth of the region.

New Research on the Region

  • April 2018
  • Teaching Material

Saudi Arabia: Vision 2030

  • March 2018
  • Teaching Material

Mavi: Fashioning a Path to Brand Growth

By: Jill Avery and Gamze Yucaoglu

Mavi, a leading Turkish apparel retailer, had sales of $419 million in 2015, up 20%. Growth rates like these were becoming routine at Mavi. But, its path to growth was getting more challenging, and Turkven, Mavi’s private equity partner, was planning its exit options after seven years of investment. There were three growth levers Mavi could pull, but each involved selecting one growth path while neglecting another. Should the company invest in growth domestically or internationally? Should they change the price positioning of its brand to move up-market and/or down-market? Which type of brand value proposition offered the most future promise for brand extension: functional differentiation, lifestyle differentiation, or celebrity endorsement? Managers realized that these choices would not only determine the company’s short term growth trajectory but also shape the longer term value of the Mavi brand as it was extended into new areas. Teaching Note for HBS No. 517-075.

  • March 2018
  • Case

EKOL Logistics: Thinking Outside the Box

By: Willy C. Shih and Esel Çekin

This case describes Ekol, an intermodal transportation and logistics company, and how it manages capacity planning. Its busiest routes linked motor vehicle assemblers in Germany and Turkey with many of their parts suppliers, but it had also developed key links in fast-fashion supply chains. It used combinations of land, short-sea, and rail routes to provide different levels of service. The challenge was maximizing utilization of its trucks and trailers, especially on key bottleneck links, in the face of unbalanced traffic. To address the issue Ekol developed a consolidation center in Turkey and a cross-dock deconsolidation center in Germany, its largest market. As Chairman Ahmet Musul and his team looked at ways to squeeze out more capacity, they reconsidered their planning model and whether they should build more consolidation/deconsolidation centers to optimize costs and wring out more efficiency in its operations.

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Istanbul Staff

Esel Çekin
Executive Director
Yasemin Çağlar
Educational Programs Manager
Eren Kuzucu
Research Associate
Zeynep Maggonul
Office Manager
Gamze Yucaoglu
Assistant Director

Dubai Staff

Alpana Thapar
Assistant Director, MENA Region
Samer Al-Rachedy
Research Associate

Tel Aviv Staff

Dhalia Tabori
Administrative Assistant