News & Highlights

  • April 2021

Virtual Event with Professor Ashley Whillans

On April 6th, in collaboration with the HBS Clubs of the GCC, Egypt, Lebanon, the MENA Research Center virtually hosted Professor Ashley Whillans, Assistant Professor of Business Administration. Professor Whillans shared her research findings from her recent book Time Smart: How to Reclaim Your Time and Live a Happier Life. She talked about the causes and consequences of time poverty and touched upon the six research-based strategies for managing the minutes on the clock, all with the ultimate goal of enjoying both work and personal time. More than 150 alumni and friends of HBS attended the webinar.
  • April 2021

Book Release Event - Glass Half–Broken: Shattering the Barriers That Still Hold Women Back at Work

On April 21st, HBS Club of GCC and MENA Research Center held a virtual event with Colleen Ammerman, Director of the Gender Initiative at Harvard Business School on her new book, Glass Half-Broken, with Professor Boris Groysberg . The event was hosted by Raja Al Mazrouei (HBS AMP 2014), Executive Vice President of Fintech Hive at DIFC. Ammerman discussed why the gender gap still persists and what organizational and managerial strategies are designed to weaken and ultimately break down these barriers. Al Mazrouei also shared her perspective on the challenges women are facing in the Gulf and what organizations are doing to reduce barriers to gender equality in the workplace in the region. Around 40 alumni and friends of HBS attended the webinar.
  • JANUARY 2021

Virtual Discussion with Professor Prithwiraj (Raj) Choudhury

On January 12th, the MENA Research Center virtually welcomed, Raj Choudhury, Lumry Family Associate Professor of Business Administration. Professor Choudhury discussed how to deal with today’s challenges and prepare organizations for the post COVID-19 era. The event gathered around 100 alumni and friends of HBS.
  • DECEMBER 2020

MBA Webinar Series with Current Students and Alumni in the Middle East and North Africa Region

In December 2020, HBS MENA Research Center hosted panels with fellow alumni and current students who shared their MBA experiences. The virtual panels gathered over 300 prospective students from Abu Dhabi, Saudi Arabia, North Africa, and the Gulf Region, and Eileen Chang, a member of the MBA Admissions Board, shared about the MBA program.
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  • 08 OCT 2020
MENA Research Center Managing During the Pandemic
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  • 08 OCT 2020
Being HBS-Affiliated During the Pandemic

New Research on the Region

  • June 2021
  • Case

Mobileye 2021: Robotaxi and/or Consumer AV?

By: David B. Yoffie, Danielle Golan and Nicole Tempest Keller

In March 2021, Amnon Shashua, co-founder and CEO of Israel-based Mobileye, was preparing to meet with Intel’s new CEO, Pat Gelsinger, to review plans for the future. Mobileye had been acquired by California-based Intel in 2017, but still operated independently. Mobileye was the global leader in vision technology for Advanced Driver Assistance Systems (ADAS) with a 70% market share and $1 billion in revenue. However, for Shashua, ADAS was just the first step towards his dream of leading the autonomous vehicle (AV) revolution. It was this vision that led Intel to acquire Mobileye for $15.3 billion. Shashua’s challenge was that consumer AVs were still years away due to concerns over safety, regulation, cost, and consumer acceptance. A nearer term use case for AVs was the robotaxi market - fully autonomous, driverless taxis. Shashua and his team were excited about the potential of robotaxis to change the future of mobility, projecting that the market would grow to $160 billion globally by 2030. Mobileye believed that it could generate at least $15 billion in annual robotaxi revenue by the end of the decade. Equally important, Shashua viewed robotaxis as a necessary first step toward consumer AVs. Mobileye could use its experience in robotaxis to improve AV technology, address regulatory challenges, and build high definition maps. The long-term question facing Mobileye was whether to: 1) invest billions of dollars to build-out a global, vertically integrated robotaxi business; 2) use robotaxis as an opportunity learn and then revert back to a horizontal supplier of AV chips and software; and/or 3) do both? During most of Intel’s history, the company had been a horizontal semiconductor company which avoided vertically integrating into its customers’ businesses. Should Shashua make the case that it was time for a change - and Intel should run a full-stack vertical robotaxi company? Each strategic choice had different capital requirements, risk profiles, and margin opportunities. Shashua needed to decide which direction to recommend to Gelsinger.

  • May 2021 (Revised May 2021)
  • Teaching Material

Migros Turkey: Scaling Online Operations

By: Antonio Moreno and Anibha Singh

As Migros, one of Turkey’s largest grocery chains, forays into online groceries, the company faces operational challenges related to inventory management, fulfillment and last mile delivery and strategics questions related to growing in an ecosystem with rapidly advancing competitors

  • April 2021
  • Case

Borusan CAT: Monetizing Prediction in the Age of AI (A)

By: Navid Mojir and Gamze Yucaoglu

Borusan Cat is an international distributor of Caterpillar heavy machines. Esra Durgun (Director of Strategy, Digitization, and Innovation) and Ozgur Gunaydin (CEO) seem to have bet their careers on developing Muneccim, a new predictive technology that is designed to reduce downtime of heavy construction machines that Borusan Cat sells. While they have been able to manage to develop the technology to a level that beats any human expert in predicting machine failures, they still have not been able to find a way to monetize the technology. After spending a few years and millions of dollars developing the technology, they are both under pressure from Borusan Group, Borusan Cat’s holding company, to show monetary results. Sales have been declining due to the economic downturn in Turkey, and the Company has been losing market share to their strong domestic competitors. Gunaydin and Durgun must decide about their monetization strategy for Muneccim and pick which segment of the market they want to target with this technology.

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Istanbul Staff

Esel Çekin
Executive Director
Youssef Abdel Aal
Research Associate
Yasemin Çağlar
Assistant Director, Educational Programs
Zeynep Mağgönül
Office Manager
Gamze Yücaoğlu
Associate Director, Research

Dubai Staff

Alpana Thapar
Associate Director, Dubai
Fares Khrais
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Tel Aviv Staff

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