On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and how could it be valued? Every acquisition had to be measured against the cost of developing and building a look-a-like brand internally. Would Drunk Elephant prove to be an integral part of Shiseido’s future success and what would it take to unlock its full brand value? What kinds of further investments would Shiseido need to make to realize the new brand’s potential? How would the brand fit into the company’s existing brand portfolio of 42 brands?
Can a “set your own salary” system boost employee happiness and motivation? Spiber made synthetic silk built from proteins mimicking the proteins found in spider silk, the world’s toughest known material by weight. Kazuhide Sekiyama and Junichi Sugahara established Spiber to create protein materials that would eventually compete effectively with petrochemical-based materials widely used in apparel, auto parts, and airplane components, among many other applications. From the beginning, they envisioned a team built on mutual respect and a common purpose. The executive team wanted the company’s compensation system to match the organization’s values. Thus, the company had implemented a unique salary-setting process designed to inspire autonomy and responsibility among employees: each employee retained the ultimate authority to choose his or her own salary. The members of the executive team were excited about the “set your own salary” system, but was it having the intended effect?
M-Lab’s founding goals were to infuse an innovation mindset into Mitsubishi Corporation; to catalyze new business opportunities; and to enable a dialogue between Japanese business and Silicon Valley. M-Lab housed representatives from each of Mitsubishi Corporation’s verticals who were joined by executives from other prominent Japanese corporations. While M-Lab was still early in its history, its leader, Tsunehiko Yanagihara, was pleased with its progress: the ecosystem was fertile with research on cutting edge technology; resident executives collaborated across industries on a daily basis; several investments and proof of concept projects were underway; staff had launched an innovation learning program; and soon, an on-site retail-tech accelerator would welcome its first participants. As some of the projects born out of M-Lab now evolved to commercial businesses, Yanagihara saw yet a new role for M-Lab – that of startup advisor. How might he harness Silicon Valley insights on scaling technology ventures and feed them back to the young ventures made possible by M-Lab? And how might he help those now responsible for implementing and executing at these new businesses apply these learnings to the hurdles they faced?
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