News & Highlights

  • October 2017
  • Events

European Advisory Board Meeting, London

HBS’ regional advisory boards are made up of local leaders from business, academia, and government, many of them HBS alumni, and provide invaluable counsel and support for our research and other student and alumni facing activities in the regions. Hosted by the Faculty Chair for Europe Prof. Ramon Casadesus-Masanell, the most recent annual meeting of our European Advisory board focused on how to connect the School to Europe in a way that serves our research and educational objectives, while providing value to the region. It featured updates on the school’s activities by Angela Crispi—HBS Executive Dean for Administration, Katie Lapp—Harvard University Executive Vice President, Vincent Dessain—ERC Executive Director, Prof. Lynn S. Paine—Senior Associate Dean for International Development, and Prof. Bharat N. Anand—Senior Associate Dean for HBX.
  • August 2017
  • Working Knowledge

HBS Working Knowledge, Cold Call Podcast: “Does Le Pliage Help or Hurt the Longchamp Luxury Brand?”

In this podcast, Prof. Jill J. Avery discusses the subject of a new Harvard Business School case study, co-authored by Tonia Labruyère and Daniela Beyersdorfer of the ERC. Longchamp’s Le Pliage is one of the fashion world’s most successful products, a cultural icon across the globe. But managing the low-priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher-priced, luxury leather goods. Prof. Avery discusses the balancing act of cherishing the heritage of an established brand against the need to look forward and grow in the face of a rapidly changing industry.
  • August 2017
  • MBA Experience

MBA Voices: A German Student’s HBS Experience—Interview with Stefan Schmidt, MBA 2018

MBA Voices is the Harvard Business School admissions blog. A collection of community perspectives, the blog provides prospective students with insight into life at HBS. In this interview, German student Stefan Schmidt, MBA 2018, explains the most mind-blowing insights he learned during his first year at HBS and shares three pieces of advice for prospective German students.

New Research on the Region

  • March 2018
  • Case

EKOL Logistics: Thinking Outside the Box

By: Willy C. Shih and Esel Çekin

This case describes Ekol, an intermodal transportation and logistics company, and how it manages capacity planning. Its busiest routes linked motor vehicle assemblers in Germany and Turkey with many of their parts suppliers, but it had also developed key links in fast-fashion supply chains. It used combinations of land, short-sea, and rail routes to provide different levels of service. The challenge was maximizing utilization of its trucks and trailers, especially on key bottleneck links, in the face of unbalanced traffic. To address the issue Ekol developed a consolidation center in Turkey and a cross-dock deconsolidation center in Germany, its largest market. As Chairman Ahmet Musul and his team looked at ways to squeeze out more capacity, they reconsidered their planning model and whether they should build more consolidation/deconsolidation centers to optimize costs and wring out more efficiency in its operations.

  • January 2018
  • Case

Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand

A sixteenth century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed, and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo da Vinci's painting pay too much? Was it real? Did it matter? The sale of Leonardo's painting allows students to reengineer brand equity to understand from what it is derived and how marketing actions influence changes in it. Methods for brand valuation can be discussed and issues related to branding in contemporary times, such as authenticity, legitimacy, authorship, craftsmanship, and storytelling can be used to show how brand value is built and destroyed. Brand partnerships, particularly between and among Leonardo, Christie's auction house, the sellers, the experts who attributed the painting to Leonardo, and the celebrities used to market it, are dissected to understand how brand meaning and value transfer from one partner to another.

  • January 2018
  • Case

OldTown Berhad

By: Benjamin C. Esty and Greg Saldutte

In December 2017, Jacobs Douwe Egberts (JDE, a Dutch coffee company) made an offer to acquire OldTown Berhad (OTB), a Malaysian coffee company. Three large shareholders, representing more than half of the outstanding shares, have agreed to tender their shares and analysts who follow OTB are recommending that investors accept the offer. The remaining shareholders must decide if the acquisition offer is reasonable and whether to tender their shares or not.

See more research

Paris Staff

Vincent Dessain
Executive Director
Daniela Beyersdorfer
Associate Director, Research and Administration
Emilie Billaud
Assistant Director
Elena Corsi
Assistant Director
Pietro De Agostini
Executive Assistant
Federica Gabrieli
Research Assistant
Mette Hjortshoej
Research Assistant
Tonia Labruyere
Research Associate
Emer Moloney
Research Associate
Jan Pianca
Assistant Director, Educational Programs
Oksana Sichi
Manager of Administration
Francois-Lucien Vulliermet
Research Associate