In this Cold Call podcast episode, HBS Professor
Michael I. Norton delves into the challenges faced by Ferran Adrià and his team at the legendary Barcelona-based restaurant elBulli. Balancing the creation of innovative dishes with the need to grow their business, Adrià’s story highlights the intricate connections between creativity, emotions, rituals, and innovation. Discover these insights in the case study “elBulli: The Taste of Innovation,” and Norton’s new book, “The Ritual Effect.”