How should ZEISS, the German manufacturer of precision optical and optoelectronic systems manage two historic businesses that operated fairly autonomously? The Industrial Quality Solutions (IQS) business sold measurement equipment to manufacturing companies in sectors like automotive and aerospace. The Research Microscopy Solutions (RMS) business sold into scientific research laboratories and industrial materials laboratories. The two units had many similar characteristics. Both served demanding customers in complex and competitive market segments, and the use of RMS microscopy products in materials research meant an increasing amount of cross-selling into IQS customers. Yet there were many differences in the sales processes, product development processes, and approaches to product and market planning. RMS and IQS had very different ways of working, and most team members would say that the organizational cultures and the customers were very different as well.
Jean-Claude Le Grand had dedicated almost his entire career to following talent at L'Oréal. He strongly believed that L'Oréal's workforce needed to be diverse in order to ensure creativity and innovation. In early 2018—as he was about to take up the position of EVP for Human Relations and a place on the Executive Committee—L'Oréal still struggled to diversify its senior leadership team, which was often male, French, elite-educated and made up of executives who had spent their entire careers at the company. At the same time, in an increasingly competitive market for talent, and given digitalization and new ways of working Le Grand was preoccupied that L'Oréal would no longer be able to attract vibrant young talent.
The case discusses the strategy of DER SPIEGEL, the leading news magazine in Germany, in the aftermath of the discovery of a fake reporting scandal. It had come to light that one of DER SPIEGEL’s own reporters had falsified and made up entire articles for years, despite DER SPIEGEL’s large fact-checking departments. New editor-in-chief Steffen Klusmann and an internal investigation commission had set to work to discover the problems within DER SPIEGEL that made this failure possible, and had come up with a series of recommendations for improvement. At the heart of the investigation was the question whether the scandal was the result of one bad apple or whether DER SPIEGEL had systematic failures in its control systems.
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Vincent Dessain, a Belgian national, is the Executive Director of the Europe Research Center (ERC). Vincent has extensive management and business education experience. He is a co-author of two books in finance, a book chapter on intercultural management and a co-author of a wide variety of articles in academic journals, case studies and course development notes (cases can be found on https://cb.hbsp.harvard.edu/ or here). He is a frequent guest speaker invited by academia, business and government to speak on topics in management and education.
Prior to his appointment at the Europe Research Center, he was Senior Director of Corporate Relationships at INSEAD in Fontainebleau and elected as the representative of the INSEAD administration on the School’s Board of Directors. Earlier in his career, Vincent has been active as a management consultant with Booz-Allen & Hamilton in New York and Paris. His field of consulting was international market entry strategies, financial products, strategy, negotiation and implementation of cross border alliances, financial restructuring, mergers and acquisitions. He has also been active as a Foreign Associate with the law firm Shearman & Sterling in New York in Banking and Finance and as an Advisor to the President of the College of Europe in Bruges, Belgium.
Vincent speaks five European languages (French, English, German, Dutch and Italian). He holds a law degree from Leuven University (Belgium), a Business Administration degree from Louvain University (Belgium), an MBA from Harvard Business School (Boston, USA), and a PhD in management and communication from Université Paris VIII, France, on corporate social responsibility.