News & Highlights

  • August 2018
  • Working Knowledge

HBS Working Knowledge, Interview: “Developing a Strategy for the Digital World”

In this interview, Prof. Sunil Gupta from the Harvard Business School’s Marketing Unit discusses the subject of his new book "Driving Digital Strategy.” Supported by the ERC, this book explores how traditional businesses can make the leap into the digital age. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, it is a comprehensive guide to take full advantage of the limitless opportunities the digital age provides.
  • June-July 2018
  • Events

Off-Campus Information Sessions on the HBS MBA Program

In June and July 2018, the ERC co-organized MBA Admissions Events in Moscow, Paris, Bucharest, London, and Madrid. These sessions were designed for prospective applicants to learn more about the MBA Program, curriculum, admission process, and funding. The events included an admissions presentation and the opportunity to meet local alumni.
  • June 2018
  • Events

Event on Aligning Strategy and Sales in Paris

In June 2018, Prof. Frank V. Cespedes from the Harvard Business School’s Entrepreneurial Management Unit came to Paris to present his book “Aligning Strategy and Sales: The Choices.” With thoughtful, clear, and engaging examples, Prof. Cespedes provided key insights to diagnose and manage the core levers available for effective selling in any organization.
  • May 2018
  • Working Knowledge

HBS Working Knowledge, Interview: “How Would You Price One of the World's Great Watches?”

In this interview, Prof. Stefan Thomke from the Harvard Business School’s Technology and Operations Management Unit discusses the subject of a new Harvard Business School case study, co-authored by Daniela Beyersdorfer of the ERC. For companies with lots of innovation stuffed in their products, getting the price right is a crucial decision. Prof. Thomke explains how watchmaker A. Lange & Söhne puts a price on its 173-year-old craftsmanship.

New Research on the Region

  • November 2018
  • Case

The Rise of Populism and Italy's Electoral Tsunami

By: Rawi Abdelal, Dante Roscini and Elena Corsi

Italy’s March 2018 elections led to a populist government which included the right-wing League and the anti-establishment 5 Star Movement. To respect their electoral promises, the two parties came up with a budget plan which provided for a public deficit at 2.4%, a figure higher than what the previous administration had promised the EU Commission. On October 23, 2018, the EU Commission rejected such plan asking Italy to revise downwards the public deficit. The same day, Italian bond yields spoke to 4-year highs, up to 3.7% as investors questioned Italy’s capacity to repay its public long-term debt, the second highest in the EU. Would the Italian government be able to implement its plan?

  • November 2018
  • Case

Sportradar (A): From Data to Storytelling

By: Ramon Casadesus-Masanell, Karen Elterman and Oliver Gassmann

In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on third-party data feeds such as Sportradar’s, prefering to develop data services in-house. Thus, CEO Carsten Koerl believed the company needed to branch into sports media, not just supplying data to companies, but finding ways to tell stories about that data. However, Sportradar's core business was thriving, whereas a recent attempt to branch out into video player tracking systems had proved a costly failure. The team weighed the pros and cons of various media ventures, including online sports betting minigames, a social media site, and streaming of sports content.

  • September 2018 (Revised December 2018)
  • Case

Sigfox: Building a Global IoT Network

By: Rajiv Lal, Mette Fuglsang Hjortshoej and Emilie Billaud

In 2018, Ludovic Le Moan and Christophe Fourtet, co-founders of the French tech startup Sigfox, reflected on the evolution of their venture and the way forward. Founded in 2009, Sigfox was a company that provided a global connectivity network for devices connected to the internet. As the startup was scaling rapidly, the founders made the strategic decision to target fewer industry verticals and to focus on asset tracking as the common denominator of the business. With a committed target of reaching 1 billion devices connected to the Sigfox network by 2023, they wondered which consequential changes needed to be made in order to achieve success in the nascent IoT market. Which initiatives would help them bring the company to the next stage?

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Paris Staff

Vincent Dessain
Executive Director
Daniela Beyersdorfer
Associate Director, Research and Administration
Emilie Billaud
Assistant Director
Elena Corsi
Assistant Director
Pietro De Agostini
Project Coordinator
Federica Gabrieli
Research Associate
Mette Hjortshoej
Research Assistant
Tonia Labruyere
Research Associate
Emer Moloney
Senior Researcher
Jan Pianca
Assistant Director, Educational Programs
Oksana Sichi
Manager of Administration
Francois-Lucien Vulliermet
Research Assistant