New Research on the Region

  • May 2019
  • Case

The United States Air Force: 'Chaos' in the 99th Reconnaissance Squadron

By: Francesca Gino, Jeff Huizinga and Nicole Keller

In the spring of 2019, Lt. Col. Matthew 'Chaos' Nussbaum is nearing the end of his two-year term as commander of the U.S. Air Force's 99th Reconnaissance Squadron. In this position, he has focused the majority of his energy on finding new ways to organize, train and equip the unit, whose mission is to execute and sustain U-2 operations globally. Nussbaum's methods empowered individuals within the squadron, and enabled them to achieve much that people familiar with the Department of Defense previously considered impossible. Yet with progress came risk, and costs. This case considers how breakthroughs were made, examines the role leadership played, and asks how Nussbaum's approach can both be sustained in the 99th and more widely applied throughout the Air Force.

  • April 2019
  • Teaching Material

Upwork in 2019

By: David Yoffie and Allison M. Ciechanover

Stephane Kasriel, the CEO of Upwork, the leading platform for freelance labor, updates his progress on how to redesign its business model in 2019.

  • April 2019
  • Case

Ripple: The Business of Crypto

By: David B. Yoffie and George Gonzalez

The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an opportunity to navigate the areas of distributed technology, platforms, regulation, and global payments, from the perspective of a San Francisco software startup with over $20 billion in digital assets.

  • April 2019
  • Case

Afterpay U.S.: The Omnichannel Dilemma

By: Antonio Moreno, Donald Ngwe and George Gonzalez

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California Research Center Team

Allison Ciechanover
Executive Director
George Gonzalez
Senior Researcher
Jeffrey Huizinga
Senior Researcher
Nicole Keller
Senior Researcher