Prof. Chet Huber discusses Ferrari’s plan to launch an SUV and the likely challenges of leveraging its brand to enter different market segments. [...]

Second year MBA Student Michael Thomas uses BSSE theories to discuss IBM's acquisition of software and services company Red Hat. Theory shows that reinvented business models (RBMs) create more growth potential - but what might hinder IBM from effectively deploying the model? For the article Michael references: https://www.wsj.com/articles/ibm-in-advanced-talks-to-buy-red-hat-1540751279 [...]

Is there such a thing as high-end disruption? It’s a reasonable question. There are many cool companies making expensive things that have in fact disrupted industries in the sense of having unsettled or shaken them up. But those companies do not necessarily meet the stricter definition that we hold. Here, Forum researcher Shaye Roseman explains why the threat of disruption lurks in the basement, not on the roof. [...]

In this week's episode of BSSE and the News, Professor van Bever explores Disruptive Innovation in relation to startup Katerra. [...]

A portion of the first BSSE session each week is dedicated to discussing news stories that have come across students' feeds. This series invites members of our community to use their theory lenses to talk about current events. This week, Prof Chet Huber discusses recent developments with Samsung. [...]