BSSE Professor Willy Shih looks at U.S. Steel’s major investment to upgrade the massive Mon Valley steel-making complex (where initially Professor Clay Christensen developed the low-end disruption theory applied to the steel industry) both from a historical point of view and in the current context of U.S.A.’s steel industry. [...]

BSSE professor Willy Shih takes on Exploration vs. Exploitation and recent "innovations" in the food industry. [...]

Bob Moesta, the co-architect of the JTBD theory, looks at education through the JTBD lenses and discusses the 5 jobs that people want to fulfill by going back to school. [...]

Taking BSSE theories from the classroom to the "real world" isn't always easy. Hear how some of your classmates managed the process, and what tips they'd like to share with you. If you have a story you'd like to share, reach out to the Forum! We'd love to share it. [...]