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  • Alumni Spotlight
  • Current Events Through the Lens of Theory
  • Peer Insights
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  • Alumni Spotlight
  • Current Events Through the Lens of Theory
  • Peer Insights
  • Theory in Action
  • 18 Dec 2020

Using the JTBD Framework to Grow a Business: Lessons From a JTBD Research Project

John Gauch Author
Offering online business education for health and fitness professionals, the Personal Trainer Development Center (PTDC)’s products and services transform people’s lives by helping them to craft more satisfying careers built around meaningful personal values. [...]
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  • 25 Nov 2020

What happened to Quibi?

Chet Huber Author
Quibi was envisioned as a subscription-based short-form video streaming service for smart phones, optimized for consumers "on-the-go". After raising more than a billion dollars to fund the venture, and a mere six months of lifespan, Quibi is shutting down. Some have attributed Quibi's burnout to the pandemic, but what would theory have predicted? [...]
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  • 08 Sep 2020

Why Voice Is The Next Disruptive Platform Technology

Shaye Roseman Author
Thirteen years after Apple launched the iPhone, smartphones have thoroughly disrupted the computer market, superseding our use of desktop and laptop devices. Among internet users aged 18-44 years old, the number of people who access the web from smartphones exceeds PC connections (Statista Global Consumer Survey, Sept 2018). For an array of functions from messaging, to navigation, and playing music, smartphones dominate desktop use. The App Store’s open architecture has allowed everyone from private individuals to public corporations to expand the iPhone’s functionality, allowing it to tackle an endless number of tasks from the trivial to the technical. But the explosive era of growth and innovation that the iPhone unleashed is undoubtedly slowing.... [...]
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  • 13 Jul 2020

Advancing equity through innovation: a choice, not a guarantee

Thomas Arnett Author
The events of the last few weeks have brought the issue of racial justice for Black Americans front and center in our national and global conscientiousness. Although issues of education are not the central focus of protest signs on the streets, they are, nonetheless, critical as we consider how innovation in education has the potential to enable a more equitable and just future, especially for Black students and others whom our education system has underserved. If educators’ work is ultimately about the good of society, it is important to consider whether that work leads to good things for all groups within our society. [...]
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  • 23 Jun 2020

The Other Crisis and What You Can Do About It

Alula Eshete Author
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  • Theory in Action
In Clayton Christensen’s How Will You Measure Your Life?, he reminds us that “management is the most noble of professions if it’s practiced well”. With this in mind, I’m often exploring ways to better understand our organization, its employees, and current events to discover ways in which the intersection of these worlds can help to influence and improve how I show up as a leader for my colleagues. [...]
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