Technology & Operations Management
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- Article
Ein Booster für die Pharmabranche: Gerade erst hat die mRNATechnologie geholfen, Impfstoffe gegen Covid-19 zu entwickeln. Nun könnte sie wie Apples iOS die Grundlage für neue Innovationsplattformen bieten.
By: Ariel Dora Stern, Timo Minssen, W. Nicholson Price, II and Christoph Grimpe- Article
Ein Booster für die Pharmabranche: Gerade erst hat die mRNATechnologie geholfen, Impfstoffe gegen Covid-19 zu entwickeln. Nun könnte sie wie Apples iOS die Grundlage für neue Innovationsplattformen bieten.
By: Ariel Dora Stern, Timo Minssen, W. Nicholson Price, II and Christoph Grimpe -
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- June 2022
- Case
Zalando: Becoming the Starting Point for Fashion
By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica GabrieliBorn in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in the company's ambition to become Europe’s “starting point for fashion” was the ongoing transition from an online retailer to a platform business. The management team grappled with numerous strategic decisions. How could Zalando accelerate its transformation? Which new markets and novel customer propositions should the company invest into? And how should it balance the needs of consumers and partners?
- June 2022
- Case
Zalando: Becoming the Starting Point for Fashion
By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica GabrieliBorn in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in the company's ambition to become Europe’s “starting point for fashion” was the...
About the Unit
As the world of operations has changed, so have interests and priorities within the Unit. Historically, the TOM Unit focused on manufacturing and the development of physical products. Over the past several years, we have expanded our research, course development, and course offerings to encompass new issues in information technology, supply chains, and service industries.
The field of TOM is concerned with the design, management, and improvement of operating systems and processes. As we seek to understand the challenges confronting firms competing in today's demanding environment, the focus of our work has broadened to include the multiple activities comprising a firm's "operating core":
- the multi-function, multi-firm system that includes basic research, design, engineering, product and process development and production of goods and services within individual operating units;
- the networks of information and material flows that tie operating units together and the systems that support these networks;
- the distribution and delivery of goods and services to customers.
Recent Publications
Ein Booster für die Pharmabranche: Gerade erst hat die mRNATechnologie geholfen, Impfstoffe gegen Covid-19 zu entwickeln. Nun könnte sie wie Apples iOS die Grundlage für neue Innovationsplattformen bieten.
- Article |
- Harvard Business Manager
Mastering Innovation's Toughest Trade-Offs
- Article |
- MIT Sloan Management Review
Zalando: Becoming the Starting Point for Fashion
- June 2022 |
- Case |
- Faculty Research
Disrupting Defense at Anduril Industries
- June 2022 |
- Case |
- Faculty Research
Causal Inference
- June 2022 |
- Module Note |
- Faculty Research
The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb and the Accommodation Industry
- June 2022 |
- Article |
- American Economic Review
Worten Portugal: Becoming a Digital Marketplace
- June 2022 |
- Case |
- Faculty Research
Conservatism Gets Funded? A Field Experiment on the Role of Negative Information in Novel Project Evaluation
- June 2022 |
- Article |
- Management Science
Harvard Business Publishing
Seminars & Conferences
There are no upcoming events.