Recent Publications

• RECENT PUBLICATION: Case

  Case | HBS Case Collection | May 2020

  Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (A)

  Linda A. Hill, Allison J. Wigen and Emily Tedards

  Michael Ku joined Pfizer in 2011, after the company had undergone three large-scale mergers and acquisitions. His mission was to drive the digital transformation of the company’s clinical supply chain, but he knew he had to start with the culture. Over the next eight years, Ku and his leadership team put in place the culture, talent, structure, and processes necessary to prime the clinical supply chain for digital transformation. By 2019, the clinical supply chain had made significant progress toward becoming the agile, innovative organization necessary to support Pfizer’s new ambition to focus exclusively on developing innovative medicines and vaccines. Ku knew there was more to be done before they could maximize their digital and innovation efforts. He had asked his leadership team to come up with a proposal to improve decision-making in the organization.

  Keywords: leadership; innovation; digital; transformation; Change; culture; management; Talent; supply chain; Pharmaceutical Companies; customer-centricity; collaboration; cross-functional management; purpose;

  Citation:

  Hill, Linda A., Allison J. Wigen, and Emily Tedards. "Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (A)." Harvard Business School Case 420-108, May 2020.  View Details

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• RECENT PUBLICATION: Case

  Case | HBS Case Collection | April 2020

  CredEx Fintech: Business Model Transformation During the Digital Era

  Laura Huang, Xu Han and Raphael Amit

  Founded in 2010, CredEx has been a fast and constant innovator in the microfinance industry in China. Tang Xia, CEO and co-founder of CredEx, has led the company through a number of profound business model innovations in response to external environment changes, which transformed the company from an offline, operation heavy micro lending company to an online, data driven FinTech company. This case describes CredEx’s business model transformation process since its founding and explores the drivers and challenges in different stages of business model innovation and transformation. Ultimately, the case highlights the key capabilities needed to digitize a traditional finance business as well as the organizational changes needed to enable the digitization.

  Keywords: digitization; fintech; Business Model; Innovation and Invention; Transformation; Microfinance; Organizational Change and Adaptation;

  Citation:

  Huang, Laura, Xu Han, and Raphael Amit. "CredEx Fintech: Business Model Transformation During the Digital Era." Harvard Business School Case 420-080, April 2020.  View Details

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• RECENT PUBLICATION: Working Paper

  Working Paper | HBS Working Paper Series | 2020

  Global Behaviors and Perceptions in the COVID-19 Pandemic

  Thiemo Fetzer, Marc Witte, Lucas Hensel, Jon M. Jachimowicz, Johannes Haushofer, Andriy Ivchenko, Stefano Caria, Elena Reutskaja, Christopher Roth, Stefano Fiorin, Margarita Gomez, Gordon Kraft-Todd, Friedrich M. Goetz and Erez Yoeli

  We conducted a large-scale survey covering 58 countries and over 100,000 respondents between late March and early April 2020 to study beliefs and attitudes towards citizens’ and governments’ responses to the COVID-19 pandemic. Most respondents reacted strongly to the crisis: they report engaging in social distancing and hygiene behaviors and believe that strong policy measures, such as shop closures and curfews, are necessary. They also believe that their government and their country’s citizens are not doing enough and underestimate the degree to which others in their country support strong behavioral and policy responses to the pandemic. The perception of a weak government and public response is associated with higher levels of worries and depression. Using both cross-country panel data and an event-study we additionally show that strong government reactions correct misperceptions and reduce worries and depression. Our findings highlight that policy makers not only need to consider how their decisions affect the spread of COVID-19, but also how such choices influence the mental health of their population. Data and code is available here.

  Keywords: COVID-19; mental health; norms; Health Pandemics; Surveys; Public Opinion; Global Range; Government Administration; Policy; Perception; Behavior;

  Citation:

  Fetzer, Thiemo, Marc Witte, Lucas Hensel, Jon M. Jachimowicz, Johannes Haushofer, Andriy Ivchenko, Stefano Caria, Elena Reutskaja, Christopher Roth, Stefano Fiorin, Margarita Gomez, Gordon Kraft-Todd, Friedrich M. Goetz, and Erez Yoeli. "Global Behaviors and Perceptions in the COVID-19 Pandemic." Harvard Business School Working Paper, No. 20-111, April 2020.  View Details

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