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Marketing

UNIT HEAD:

Stanley Roth, Sr. Professor of Retailing

UNIT HEAD:

T.J. Dermot Dunphy Professor of Business Administration

Jose B. Alvarez

Senior Lecturer of Business Administration

Tomomichi Amano

Assistant Professor of Business Administration

Jakurski Family Associate Professor of Business Administration

Senior Lecturer of Business Administration, C. Roland Christensen Distinguished Management Educator

Baker Foundation Professor, George M. Moffett Professor of Agriculture and Business, Emeritus

MBA Class of 1962 Associate Professor of Business Administration

Rohit Deshpande

Sebastian S. Kresge Professor of Marketing

Robert J. Dolan

Baker Foundation Professor

Lincoln Filene Professor of Business Administration

John T. Gourville

Albert J. Weatherhead, Jr. Professor of Business Administration

Edward W. Carter Professor of Business Administration

Associate Professor of Business Administration

Senior Lecturer of Business Administration

Elizabeth A. Keenan

Assistant Professor of Business Administration

Assistant Professor of Business Administration

Edsel Bryant Ford Professor of Business Administration
Senior Associate Dean for HBS Publishing; Senior Associate Dean for External Relations

Michael I. Norton

Harold M. Brierley Professor of Business Administration
Director of Research

V. Kasturi Rangan

Baker Foundation Professor, Malcolm P. McNair Professor of Marketing, Emeritus

Shelle M. Santana

Assistant Professor of Business Administration

Assistant Professor of Business Administration

Unit Affiliates

John A. Deighton

Professor, Emeritus

Stephen A. Greyser

Professor, Emeritus

Benson P. Shapiro

Professor, Emeritus

Professor, Emeritus

Professor, Emeritus

HBS Working Knowledge

Your Customers Have Changed. Here's How to Engage Them Again.

re Rohit Deshpande

The coronavirus makes your customers less able and less willing to spend than before. How should you re-engage with them? Advice from Rohit Deshpandé and colleagues.

Spreading the Health: Americans' Estimated and Ideal Distributions of Death and Health(care)

re I. Michael Norton

Across varying political ideologies and income levels, Americans both underestimate the current extent of inequality of mortality and healthcare, and prefer each to be more equally distributed.

What South Korea Teaches the World About Fighting COVID

re J. Doug Chung

South Korea initially had the largest number of Coronavirus infections outside of China, but new cases have decreased sharply. What is the country doing right? asks Doug Chung.