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Marketing

UNIT HEAD:

Stanley Roth, Sr. Professor of Retailing

UNIT HEAD:

T.J. Dermot Dunphy Professor of Business Administration

Jose B. Alvarez

Senior Lecturer of Business Administration

Tomomichi Amano

Assistant Professor of Business Administration

Jakurski Family Associate Professor of Business Administration

Senior Lecturer of Business Administration

Assistant Professor of Business Administration

Baker Foundation Professor, George M. Moffett Professor of Agriculture and Business, Emeritus

MBA Class of 1962 Associate Professor of Business Administration

Rohit Deshpande

Sebastian S. Kresge Professor of Marketing

Robert J. Dolan

Baker Foundation Professor

Lincoln Filene Professor of Business Administration

John T. Gourville

Albert J. Weatherhead, Jr. Professor of Business Administration

Edward W. Carter Professor of Business Administration

Assistant Professor of Business Administration

Elizabeth A. Keenan

Assistant Professor of Business Administration

Assistant Professor of Business Administration

Edsel Bryant Ford Professor of Business Administration
Senior Associate Dean for HBS Publishing; Senior Associate Dean for External Relations

Michael I. Norton

Harold M. Brierley Professor of Business Administration
Director of Research

V. Kasturi Rangan

Malcolm P. McNair Professor of Marketing

Shelle M. Santana

Assistant Professor of Business Administration

Assistant Professor of Business Administration

Unit Affiliates

John A. Deighton

Professor, Emeritus

Stephen A. Greyser

Professor, Emeritus

Benson P. Shapiro

Professor, Emeritus

Professor, Emeritus

Professor, Emeritus

HBS Working Knowledge

Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

re Doug J. Chung

Anchor stores are the key tenants in a mall, occupying most of the gross leasable area and generating much of the foot traffic. This research provides a framework to understand why new and traditiona

From Know-It-Alls to Learn-It-Alls: Executive Development in the Era of Self-Refining Algorithms, Collaborative Filtering and Wearable Computing

re Das Narayandas

Learning happens most reliably and efficiently when it is contextualized, personalized, and socialized. This is important for executive learning in particular and adult learning more generally. Innov

The Future of Executive Development: The CLO’s Compass and The Executive Programs Designer’s Guide

re Das Narayandas

Digitalization is reshaping companies’ demand for executive education. Executive education providers have to adapt quickly to these new demands and cost structures if they wish to survive. This paper