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Marketing

UNIT HEAD:

Stanley Roth, Sr. Professor of Retailing

UNIT HEAD:

T.J. Dermot Dunphy Professor of Business Administration

Jose B. Alvarez

Senior Lecturer of Business Administration

Tomomichi Amano

Assistant Professor of Business Administration

Jakurski Family Associate Professor of Business Administration

Senior Lecturer of Business Administration, C. Roland Christensen Distinguished Management Educator

Baker Foundation Professor, George M. Moffett Professor of Agriculture and Business, Emeritus

MBA Class of 1962 Associate Professor of Business Administration

Rohit Deshpande

Sebastian S. Kresge Professor of Marketing

Robert J. Dolan

Baker Foundation Professor

Lincoln Filene Professor of Business Administration

John T. Gourville

Albert J. Weatherhead, Jr. Professor of Business Administration

Edward W. Carter Professor of Business Administration

Associate Professor of Business Administration

Senior Lecturer of Business Administration

Elizabeth A. Keenan

Assistant Professor of Business Administration

Assistant Professor of Business Administration

Edsel Bryant Ford Professor of Business Administration
Senior Associate Dean for HBS Publishing; Senior Associate Dean for External Relations

Michael I. Norton

Harold M. Brierley Professor of Business Administration
Director of Research

V. Kasturi Rangan

Baker Foundation Professor, Malcolm P. McNair Professor of Marketing, Emeritus

Shelle M. Santana

Visiting Scholar

Assistant Professor of Business Administration

Unit Affiliates

John A. Deighton

Professor, Emeritus

Stephen A. Greyser

Professor, Emeritus

Benson P. Shapiro

Professor, Emeritus

Professor, Emeritus

Professor, Emeritus

HBS Working Knowledge

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

re R. Karim Lakhani, Boris Groysberg, Tsedal Neeley, C. Arthur Brooks, R. Kyle Myers, V. Frank Cespedes, M. Shane Greenstein, Rohit Deshpande, J. Jill Avery, Euvin Naidoo, Raffaella Sadun and A. John Quelch

Here are recent ideas for managing through the pandemic on the topics of people management, strategy, marketing, and organizational design.

Consumers Punish Firms that Cut Employee Pay in Response to COVID-19

re I. Michael Norton

In the wake of COVID-19, firms announced both employee furloughs and (typically small) CEO wage cuts. This research shows that firms’ treatment of employees matters far more to consumers than executi

Glossier Built a Cult-Brand and a Digital Community, but What’s Next?

re J. Jill Avery

Glossier, the digital-first, direct-to-consumer beauty brand considers shifting its strategy toward influencer marketing and paid media. Professor Jill Avery discusses her case study.