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Marketing

UNIT HEAD:

George M. Moffett Professor of Agriculture and Business
Senior Associate Dean for Faculty Strategy and Recruiting

Jose B. Alvarez

Senior Lecturer of Business Administration

Tomomichi Amano

Visiting Assistant Professor of Business Administration

Associate Professor of Business Administration

Senior Lecturer of Business Administration

Visiting Assistant Professor of Business Administration

MBA Class of 1962 Associate Professor of Business Administration

Rohit Deshpande

Sebastian S. Kresge Professor of Marketing

Robert J. Dolan

Baker Foundation Professor

Lincoln Filene Professor of Business Administration

John T. Gourville

Albert J. Weatherhead, Jr. Professor of Business Administration

Edward W. Carter Professor of Business Administration
Chair, General Management Program

Assistant Professor of Business Administration

Elizabeth A. Keenan

Assistant Professor of Business Administration

Jakurski Family Associate Professor of Business Administration

Stanley Roth, Sr. Professor of Retailing

Assistant Professor of Business Administration

Edsel Bryant Ford Professor of Business Administration
Senior Associate Dean for HBS Publishing; Senior Associate Dean for External Relations

Assistant Professor of Business Administration

Michael I. Norton

Harold M. Brierley Professor of Business Administration
Director of Research

T.J. Dermot Dunphy Professor of Business Administration

V. Kasturi Rangan

Malcolm P. McNair Professor of Marketing

Shelle M. Santana

Assistant Professor of Business Administration

Thales S. Teixeira

Lumry Family Associate Professor of Business Administration

Unit Affiliates

Stephen A. Greyser

Professor, Emeritus

Benson P. Shapiro

Professor, Emeritus

Professor, Emeritus

Professor, Emeritus

HBS Working Knowledge

The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

re Donald K. Ngwe and Thales S. Teixeira

With even minor changes to the design of an online store, sellers may get more full-priced sales from price-insensitive shoppers. As shoppers spend more time on the website given higher search fricti

L.A. Philharmonic Shows the American Symphony Orchestra Isn’t Dead Yet

re Rohit Deshpande

Like many American symphony orchestras, the Los Angeles Philharmonic seemed dying on the vine, unable to attract younger audiences or new sponsors. Then new CEO Deborah Borda came aboard with a plan

How Chase Sapphire Made Credit Cool for Millennials

re Shelle M. Santana

The Chase Sapphire Reserve card was one of the hottest product launches in 2016. But what would be its next act, now that the introductory offer of 100,000 points was reduced? Shelle Santana discusse