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Marketing

UNIT HEAD:

Stanley Roth, Sr. Professor of Retailing

UNIT HEAD:

T.J. Dermot Dunphy Professor of Business Administration

Jose B. Alvarez

Senior Lecturer of Business Administration

Tomomichi Amano

Assistant Professor of Business Administration

Jakurski Family Associate Professor of Business Administration

Senior Lecturer of Business Administration

Assistant Professor of Business Administration

Baker Foundation Professor, George M. Moffett Professor of Agriculture and Business, Emeritus

MBA Class of 1962 Associate Professor of Business Administration

Rohit Deshpande

Sebastian S. Kresge Professor of Marketing

Robert J. Dolan

Baker Foundation Professor

Lincoln Filene Professor of Business Administration

John T. Gourville

Albert J. Weatherhead, Jr. Professor of Business Administration

Edward W. Carter Professor of Business Administration

Assistant Professor of Business Administration

Elizabeth A. Keenan

Assistant Professor of Business Administration

Assistant Professor of Business Administration

Edsel Bryant Ford Professor of Business Administration
Senior Associate Dean for HBS Publishing; Senior Associate Dean for External Relations

Michael I. Norton

Harold M. Brierley Professor of Business Administration
Director of Research

V. Kasturi Rangan

Malcolm P. McNair Professor of Marketing

Shelle M. Santana

Assistant Professor of Business Administration

Assistant Professor of Business Administration

Unit Affiliates

John A. Deighton

Professor, Emeritus

Stephen A. Greyser

Professor, Emeritus

Benson P. Shapiro

Professor, Emeritus

Professor, Emeritus

Professor, Emeritus

HBS Working Knowledge

Don't Turn Your Marketing Function Over to AI Just Yet

re Tomomichi Amano

Lacking human insight, artificial intelligence will be limited when it comes to helping marketers open the black box of market prediction, says Tomomichi Amano.

Brick-and-Mortar Stores Are Making a Comeback

re Jill J. Avery and Antonio Moreno

Left for dead alongside the retail highway, physical stores are suddenly finding new ways to compete, say Jill Avery and Antonio Moreno.

Use Artificial Intelligence to Set Sales Targets That Motivate

re Doug J. Chung

Setting sales targets has always been an inexact science, with serious consequences if done poorly. Using AI-based advanced analytics might be the answer, argues Doug Chung.