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Marketing

UNIT HEAD:

George M. Moffett Professor of Agriculture and Business
Senior Associate Dean for Faculty Strategy and Recruiting

Jose B. Alvarez

Senior Lecturer of Business Administration

Senior Lecturer of Business Administration

MBA Class of 1962 Associate Professor of Business Administration

Rohit Deshpande

Sebastian S. Kresge Professor of Marketing

Robert J. Dolan

Baker Foundation Professor

Lincoln Filene Professor of Business Administration

John T. Gourville

Albert J. Weatherhead, Jr. Professor of Business Administration

Edward W. Carter Professor of Business Administration
Chair, General Management Program

Assistant Professor of Business Administration

Elizabeth A. Keenan

Assistant Professor of Business Administration

Jakurski Family Associate Professor of Business Administration

Stanley Roth, Sr. Professor of Retailing

Assistant Professor of Business Administration

Edsel Bryant Ford Professor of Business Administration
Senior Associate Dean for HBS Publishing; Senior Associate Dean for External Relations

Assistant Professor of Business Administration

Michael I. Norton

Harold M. Brierley Professor of Business Administration
Director of Research

T.J. Dermot Dunphy Professor of Business Administration

V. Kasturi Rangan

Malcolm P. McNair Professor of Marketing

Shelle M. Santana

Assistant Professor of Business Administration

Thales S. Teixeira

Lumry Family Associate Professor of Business Administration

Unit Affiliates

Stephen A. Greyser

Professor, Emeritus

Benson P. Shapiro

Professor, Emeritus

Professor, Emeritus

Professor, Emeritus

HBS Working Knowledge

Why Online Retailers Should Hide Their Best Discounts

re Thales S. Teixeira and Donald K. Ngwe

Online retailers should take a tip from brick-and-mortar shops: Shove your best deals to the back of the store. Research by Thales Teixeira and Donald Ngwe.

Executive Education in the Digital Vortex: The Disruption of the Supply Landscape

re Mihnea C. Moldoveanu and Das Narayandas

The competitive landscape of executive education is feeling a tectonic shift even as demand grows for managerial skills. This study maps and analyzes the major providers of executive education progra

Amount and Diversity of Digital Emotional Expression Predicts Happiness

re Alison Wood Brooks and Michael I. Norton

Emoticons might seem trivial because they require just the tap of a finger, but this study shows how emoticons make a difference in overall emotion expression. People use emoticons to highlight the e