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Marketing

UNIT HEAD:

George M. Moffett Professor of Agriculture and Business
Senior Associate Dean for Faculty Strategy and Recruiting

Jose B. Alvarez

Senior Lecturer of Business Administration

Senior Lecturer of Business Administration

MBA Class of 1962 Associate Professor of Business Administration

Rohit Deshpande

Sebastian S. Kresge Professor of Marketing

Robert J. Dolan

Baker Foundation Professor

Lincoln Filene Professor of Business Administration

John T. Gourville

Albert J. Weatherhead, Jr. Professor of Business Administration

Edward W. Carter Professor of Business Administration
Chair, General Management Program

Assistant Professor of Business Administration

Elizabeth A. Keenan

Assistant Professor of Business Administration

Jakurski Family Associate Professor of Business Administration

Stanley Roth, Sr. Professor of Retailing

Assistant Professor of Business Administration

Edsel Bryant Ford Professor of Business Administration
Senior Associate Dean for HBS Publishing; Senior Associate Dean for External Relations

Assistant Professor of Business Administration

Michael I. Norton

Harold M. Brierley Professor of Business Administration
Director of Research

T.J. Dermot Dunphy Professor of Business Administration

V. Kasturi Rangan

Malcolm P. McNair Professor of Marketing

Shelle M. Santana

Assistant Professor of Business Administration

Thales S. Teixeira

Lumry Family Associate Professor of Business Administration

Unit Affiliates

Stephen A. Greyser

Professor, Emeritus

Benson P. Shapiro

Professor, Emeritus

Professor, Emeritus

Professor, Emeritus

HBS Working Knowledge

Amount and Diversity of Digital Emotional Expression Predicts Happiness

re Alison Wood Brooks and Michael I. Norton

Emoticons might seem trivial because they require just the tap of a finger, but this study shows how emoticons make a difference in overall emotion expression. People use emoticons to highlight the e

Backhanded Compliments: How Negative Comparisons Undermine Flattery

re Alison Wood Brooks and Michael I. Norton

Backhanded compliments seem like praise but can leave a sting. This study explores the psychology of backhanded compliments. Flatterers deploy backhanded compliments to garner liking while conveying

Big Hits: The Best of the 2018 Super Bowl Ads

re Jill J. Avery, Stephen A. Greyser and Thales S. Teixeira

Harvard Business School marketing experts Jill Avery, Stephen Greyser, and Thales Teixeira discuss the best ads and how they reflect American society.