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Marketing

UNIT HEAD:

George M. Moffett Professor of Agriculture and Business

Jose B. Alvarez

Senior Lecturer of Business Administration

Tomomichi Amano

Visiting Assistant Professor of Business Administration

Jakurski Family Associate Professor of Business Administration

Senior Lecturer of Business Administration

Visiting Assistant Professor of Business Administration

MBA Class of 1962 Associate Professor of Business Administration

Rohit Deshpande

Sebastian S. Kresge Professor of Marketing

Robert J. Dolan

Baker Foundation Professor

Lincoln Filene Professor of Business Administration

John T. Gourville

Albert J. Weatherhead, Jr. Professor of Business Administration

Edward W. Carter Professor of Business Administration
Chair, General Management Program

Assistant Professor of Business Administration

Elizabeth A. Keenan

Assistant Professor of Business Administration

Jakurski Family Associate Professor of Business Administration

Stanley Roth, Sr. Professor of Retailing

Assistant Professor of Business Administration

Edsel Bryant Ford Professor of Business Administration
Senior Associate Dean for HBS Publishing; Senior Associate Dean for External Relations

Assistant Professor of Business Administration

Michael I. Norton

Harold M. Brierley Professor of Business Administration
Director of Research

T.J. Dermot Dunphy Professor of Business Administration

V. Kasturi Rangan

Malcolm P. McNair Professor of Marketing

Shelle M. Santana

Assistant Professor of Business Administration

Thales S. Teixeira

Lumry Family Associate Professor of Business Administration

Unit Affiliates

John A. Deighton

Professor, Emeritus

Stephen A. Greyser

Professor, Emeritus

Benson P. Shapiro

Professor, Emeritus

Professor, Emeritus

Professor, Emeritus

HBS Working Knowledge

If the Key to Business Success Is Focus, Why Does Amazon Work?

re Sunil Gupta

Sunil Gupta explores the infiltration of Amazon into dozens of industries including web services, grocery, and movie production. What’s the big plan? Is the company spread too thin?

Is the Digital Age Making Us Petty?

re Michael I. Norton and Ting Zhang

Mobile payment apps help us keep track of shared costs but may also frustrate personal relationships. Research into perceived pettiness by Tami Kim, Ting Zhang, and Michael I. Norton.

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

re Elie Ofek

Countries such as Israel now realize they need to engage in public diplomacy as well as foreign diplomacy, and in place branding, not just political advocacy, says Elie Ofek.