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HBS Working Knowledge

The Right Way to Manage Customer Churn for Maximum Profit

re Sunil Gupta

Many companies actively manage customer churn but aren't seeking out the best customers to retain, warns Sunil Gupta.

Your Customers Have Changed. Here's How to Engage Them Again.

re Rohit Deshpande

The coronavirus makes your customers less able and less willing to spend than before. How should you re-engage with them? Advice from Rohit Deshpandé and colleagues.

Spreading the Health: Americans' Estimated and Ideal Distributions of Death and Health(care)

re I. Michael Norton

Across varying political ideologies and income levels, Americans both underestimate the current extent of inequality of mortality and healthcare, and prefer each to be more equally distributed.