HBS Working Knowledge
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A new book by Sunil Gupta, "Driving Digital Strategy," explores how traditional businesses can make the leap into the digital age.
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Retailers often compare a "sale" price to the original price. Donald Ngwe says consumers should be skeptical of those original prices — and so should regulators.
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With even minor changes to the design of an online store, sellers may get more full-priced sales from price-insensitive shoppers. As shoppers spend more time on the website given higher search fricti
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