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Marketing

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Upcoming Past

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Seminar | Marketing Seminar
Rebecca Walker Reczek, Ohio State University Fisher College of Business
The Meaning of Distraction: How Metacognitive Inferences from Distraction Affect Brand Evaluations
April 24, 2018 | 3:30pm - 5:00pm | Baker Library | Bloomberg Center 102 | Faculty and doctoral students only
Organizer: Marketing Unit
Seminar | Marketing Seminar
A. Yesim Orhun, University of Michigan Ross School of Business
Title to be Announced
May 1, 2018 | 3:30pm - 5:00pm | Baker Library | Bloomberg Center 102 | Faculty and doctoral students only
Organizer: Marketing Unit
Seminar | Marketing Seminar
Raphael Thomadsen, Olin Business School, Washington University in St. Louis
Title to be Announced
May 15, 2018 | 3:30pm - 5:00pm | Baker Library | Bloomberg Center 102 | Faculty and doctoral students only
Organizer: Marketing Unit

HBS Working Knowledge

Amount and Diversity of Digital Emotional Expression Predicts Happiness

re Alison Wood Brooks and Michael I. Norton

Emoticons might seem trivial because they require just the tap of a finger, but this study shows how emoticons make a difference in overall emotion expression. People use emoticons to highlight the e

Backhanded Compliments: How Negative Comparisons Undermine Flattery

re Alison Wood Brooks and Michael I. Norton

Backhanded compliments seem like praise but can leave a sting. This study explores the psychology of backhanded compliments. Flatterers deploy backhanded compliments to garner liking while conveying

Big Hits: The Best of the 2018 Super Bowl Ads

re Jill J. Avery, Stephen A. Greyser and Thales S. Teixeira

Harvard Business School marketing experts Jill Avery, Stephen Greyser, and Thales Teixeira discuss the best ads and how they reflect American society.

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Marketing

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HBS Working Knowledge

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