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Marketing

Showing 1-4 of 4 items

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Seminar | Marketing Seminar
Christine Moorman, Fuqua School of Business at Duke University
Marketing Seminar

March 31, 2020 | 3:30pm - 4:45pm | Baker Library | Bloomberg Center 102 | Faculty and doctoral students only
Organizer: Marketing Unit
More Information
Seminar | Marketing Seminar
Barbara Kahn, Wharton, University of Pennsylvania
Marketing Seminar
April 7, 2020 | 3:30pm - 4:45pm | Baker Library | Bloomberg Center 102 | Faculty and doctoral students only
Organizer: Marketing Unit
Seminar | Marketing Seminar
Davide Proserpio, USC Marshall School of Business
Marketing Seminar
April 14, 2020 | 3:30pm - 4:45pm | Baker Library | Bloomberg Center 102 | Faculty and doctoral students only
Organizer: Marketing Unit
Seminar | Marketing Seminar
Leif Nelson, University of California Berkeley Haas School of Business
Marketing Seminar
April 28, 2020 | 3:30pm - 4:45pm | Baker Library | Bloomberg Center 102 | Faculty and doctoral students only
Organizer: Marketing Unit

HBS Working Knowledge

Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

re Doug J. Chung

Anchor stores are the key tenants in a mall, occupying most of the gross leasable area and generating much of the foot traffic. This research provides a framework to understand why new and traditiona

From Know-It-Alls to Learn-It-Alls: Executive Development in the Era of Self-Refining Algorithms, Collaborative Filtering and Wearable Computing

re Das Narayandas

Learning happens most reliably and efficiently when it is contextualized, personalized, and socialized. This is important for executive learning in particular and adult learning more generally. Innov

The Future of Executive Development: The CLO’s Compass and The Executive Programs Designer’s Guide

re Das Narayandas

Digitalization is reshaping companies’ demand for executive education. Executive education providers have to adapt quickly to these new demands and cost structures if they wish to survive. This paper