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HBS Working Knowledge

Brick-and-Mortar Stores Are Making a Comeback

re Jill J. Avery and Antonio Moreno

Left for dead alongside the retail highway, physical stores are suddenly finding new ways to compete, say Jill Avery and Antonio Moreno.

Use Artificial Intelligence to Set Sales Targets That Motivate

re Doug J. Chung

Setting sales targets has always been an inexact science, with serious consequences if done poorly. Using AI-based advanced analytics might be the answer, argues Doug Chung.

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

re Kate Barasz, Leslie K. John and Michael I. Norton

Just how far will women go to avoid products labeled "for women?" Research by Leslie K. John and colleagues explores why gender marketing usually offends the very people a company is trying to attrac