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If the Key to Business Success Is Focus, Why Does Amazon Work?

re Sunil Gupta

Sunil Gupta explores the infiltration of Amazon into dozens of industries including web services, grocery, and movie production. What’s the big plan? Is the company spread too thin?

Is the Digital Age Making Us Petty?

re Michael I. Norton and Ting Zhang

Mobile payment apps help us keep track of shared costs but may also frustrate personal relationships. Research into perceived pettiness by Tami Kim, Ting Zhang, and Michael I. Norton.

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

re Elie Ofek

Countries such as Israel now realize they need to engage in public diplomacy as well as foreign diplomacy, and in place branding, not just political advocacy, says Elie Ofek.