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HBS Working Knowledge

'I Know Why You Voted for Trump' and Other Motivation Misperceptions

re Kate Barasz

We often make knee-jerk assumptions about what motivates other people’s choices, a bad habit both in the political and business worlds. Kate Barasz explains what we can do about it.

Super Bowl Ads Sell Products, but Do They Sell Brands?

re Shelle M. Santana

Super Bowl advertising is increasingly about using storytelling to sell corporate brands rather than products. Shelle Santana discusses why stories win (or fumble) on game day.

The Internet of Things Needs a Business Model. Here It Is

re Rajiv Lal

Companies have struggled to find the right opportunities for selling the Internet of Things. Rajiv Lal says that’s all about to change.