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HBS Working Knowledge

Consumers Punish Firms that Cut Employee Pay in Response to COVID-19

re I. Michael Norton

In the wake of COVID-19, firms announced both employee furloughs and (typically small) CEO wage cuts. This research shows that firms’ treatment of employees matters far more to consumers than executi

Glossier Built a Cult-Brand and a Digital Community, but What’s Next?

re J. Jill Avery

Glossier, the digital-first, direct-to-consumer beauty brand considers shifting its strategy toward influencer marketing and paid media. Professor Jill Avery discusses her case study.

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

re S. Michael Kaufman, J. Jill Avery and G. Lena Goldberg

Top restaurant operators share their experiences attempting to survive the pandemic, and how they see the future. Research by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery.