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HBS Working Knowledge

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

re R. Karim Lakhani, Boris Groysberg, Tsedal Neeley, C. Arthur Brooks, R. Kyle Myers, V. Frank Cespedes, M. Shane Greenstein, Rohit Deshpande, J. Jill Avery, Euvin Naidoo, Raffaella Sadun and A. John Quelch

Here are recent ideas for managing through the pandemic on the topics of people management, strategy, marketing, and organizational design.

Consumers Punish Firms that Cut Employee Pay in Response to COVID-19

re I. Michael Norton

In the wake of COVID-19, firms announced both employee furloughs and (typically small) CEO wage cuts. This research shows that firms’ treatment of employees matters far more to consumers than executi

Glossier Built a Cult-Brand and a Digital Community, but What’s Next?

re J. Jill Avery

Glossier, the digital-first, direct-to-consumer beauty brand considers shifting its strategy toward influencer marketing and paid media. Professor Jill Avery discusses her case study.