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HBS Working Knowledge

Could Big Data Replace the Creative Director at the Gap?

re Ayelet Israeli

Is it time to throw out the creative director and rely on big data to predict what consumers want to wear next? Assistant Professor Ayelet Israeli discusses how Gap CEO Art Peck considers a bold idea

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

re Antonio Moreno and Donald K. Ngwe

Dynamic pricing is widely applied in industries like airline ticketing, ride-sharing, and online retailing. This paper identifies two downsides of dynamic pricing: opportunistic returns and strategic

How to Use Free Shipping as a Competitive Weapon

re Donald K. Ngwe

Free shipping is an increasingly important tool in the online retailer's marketing arsenal, but profit is lost when not done right, says Donald Ngwe.