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Marketing

Showing 1-5 of 5 items

Narrow my choices:

Seminar | Marketing Seminar
Sarah Moshary, University of Chicago Booth School of Business
Title to be Announced
March 26, 2019 | 3:30pm - 5:00pm | Baker Library | Bloomberg Center 102 | Faculty and doctoral students only
Organizer: Marketing Unit
Seminar | Marketing Seminar
Doug Chung, Harvard Business School
Title to be Announced
April 2, 2019 | 3:30pm - 5:00pm | Baker Library | Bloomberg Center 102 | Faculty and doctoral students only
Organizer: Marketing Unit
Seminar | Marketing Seminar
Linda Price, University of Oregon
Title to be Announced
April 9, 2019 | 3:30pm - 5:00pm | Baker Library | Bloomberg Center 102 | Faculty and doctoral students only
Organizer: Marketing Unit
Seminar | Marketing Seminar
Olivier Toubia, Columbia University
Title to be Announced
May 7, 2019 | 3:30pm - 5:00pm | Baker Library | Bloomberg Center 102 | Faculty and doctoral students only
Organizer: Marketing Unit
Seminar | Marketing Seminar
Patti Williams, Wharton, University of Pennsylvania
Title to be Announced
May 14, 2019 | 3:30pm - 5:00pm | Baker Library | Bloomberg Center 102 | Faculty and doctoral students only
Organizer: Marketing Unit

HBS Working Knowledge

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

re Elie Ofek

Countries such as Israel now realize they need to engage in public diplomacy as well as foreign diplomacy, and in place branding, not just political advocacy, says Elie Ofek.

The Impacts of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

re Donald K. Ngwe, Kris Johnson Ferreira and Thales S. Teixeira

This paper challenges the logic that making it easier for consumers to search across a wide assortment of products is the best strategy for online retailers. Experiments show that adding extra search

The Revision Bias

re Leslie K. John and Michael I. Norton

Companies often release revised editions of books, director’s cuts of movies, and technological updates, on the assumption that revising products and services leads to better outcomes. Nine studies,