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Marketing

Marketing

  • Faculty
  • Curriculum
  • Seminars & Conferences
  • Awards & Honors
  • Doctoral Students
Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students

MBA Required Curriculum

(FIRST YEAR)

Marketing

The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers.

Students learn how to:

  • Make marketing decisions in the context of general management.
  • Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably.
  • Use this knowledge in a brand management simulation.

The course culminates in an examination of the evolution of marketing, particularly focusing on opportunities presented by the Internet.

MBA Elective Curriculum

(SECOND YEAR)
Course Title Faculty Name Term Quarter Credits
Business at the Base of the Pyramid: Business Solutions for the Global Poor Kash Rangan Spring
2023
Q3 1.5
Business Marketing and Sales (also listed under Entrepreneurial Management) Navid Mojir Spring
2023
Q4 1.5
The Business of Entertainment, Media, and Sports (also listed under General Management) Anita Elberse Spring
2023
Q3Q4 3.0
Consumer Marketing John Gourville Fall
2022
Q2 1.5
Creating Brand Value Jill Avery Fall
2022
Q1Q2 3.0
Decision Making Under Uncertainty David Bell Spring
2023
Q4 1.5
Digital Marketing Workshop Ben Kirshner Fall
2022
Q1 1.5
Field Course: Arts and Cultural Entrepreneurship (also listed under General Management and Entrepreneurial Management) Rohit Deshpande, Henry McGee Spring
2023
Q3Q4 3.0
Field Course: Entrepreneurial Marketing (also listed under Entrepreneurial Management) Christina Wallace Fall
2022
Q1Q2 3.0
Innovation and Renovation: Optimizing Product Line Architecture Robert Dolan Fall
2022
Q1 1.5
Managing Customers for Growth Eva Ascarza Fall
2022
Q2 1.5
Pricing Strategy: Monetizing and Growing the Business Elie Ofek Fall
2022
Q2 1.5
Purpose-Driven Marketing Elizabeth A. Keenan Spring
2023
Q4 1.5
Rethinking Retail (also listed under Entrepreneurial Management) Ayelet Israeli Spring
2023
Q3Q4 3.0

Doctoral Programs

Faculty from the Marketing unit work with students across several doctoral programs. Detailed curriculum information for each doctoral program associated with this unit can be found on the doctoral programs website:
DBA in Marketing

Executive Education

Managing Sales Teams and Distribution Channels
24–28 JUL 2022
General Management Program
01 AUG–18 NOV 2022
Agribusiness Seminar
08–11 JAN 2023
General Management Program
09 JAN–28 APR 2023
Driving Digital Strategy
12–17 MAR 2023
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