Marketing Curriculum - Faculty & Research

MBA Required Curriculum

(FIRST YEAR)

Marketing

The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers.

Students learn how to:

Make marketing decisions in the context of general management.
Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably.
Use this knowledge in a brand management simulation.

The course culminates in an examination of the evolution of marketing, particularly focusing on opportunities presented by the Internet.

MBA Elective Curriculum

(SECOND YEAR)

Course Title	Faculty Name	Term	Quarter	Credits
Business Marketing and Sales (also listed under Entrepreneurial Management)	Navid Mojir	Spring 2023	Q4	1.5
The Business of Entertainment, Media, and Sports (also listed under General Management)	Anita Elberse	Spring 2023	Q3Q4	3.0
Consumer Marketing	John Gourville	Fall 2022	Q2	1.5
Creating Brand Value	Jill Avery	Fall 2022	Q1Q2	3.0
Decision Making Under Uncertainty	David Bell	Spring 2023	Q4	1.5
Digital Marketing Workshop	Ben Kirshner	Fall 2022	Q1	1.5
Field Course: Arts and Cultural Entrepreneurship (also listed under General Management and Entrepreneurial Management)	Rohit Deshpande, Henry McGee	Spring 2023	Q3Q4	3.0
Field Course: Entrepreneurial Marketing (also listed under Entrepreneurial Management)	Christina Wallace	Fall 2022	Q1Q2	3.0
Innovation and Renovation: Optimizing Product Line Architecture	Robert Dolan	Fall 2022	Q1	1.5
Managing Customers for Growth	Eva Ascarza	Fall 2022	Q2	1.5
Pricing Strategy: Monetizing and Growing the Business	Elie Ofek	Fall 2022	Q2	1.5
Purpose-Driven Marketing	Elizabeth A. Keenan	Spring 2023	Q4	1.5