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Marketing

Marketing

  • Faculty
  • Curriculum
  • Seminars & Conferences
  • Awards & Honors
  • Doctoral Students
Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students

MBA Required Curriculum

(FIRST YEAR)

Marketing

The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers.

Students learn how to:

  • Make marketing decisions in the context of general management.
  • Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably.
  • Use this knowledge in a brand management simulation.

The course culminates in an examination of the evolution of marketing, particularly focusing on opportunities presented by the Internet.

MBA Elective Curriculum

(SECOND YEAR)
Course Title Faculty Name Term Quarter Credits
Business Marketing and Sales (also listed under Entrepreneurial Management) TBD Spring
2024
Q4 1.5
The Business of Entertainment, Media, and Sports (also listed under General Management) Anita Elberse Fall
2023
Q1Q2 3.0
Creating Brand Value Michael Moynihan Fall
2023
Q2 1.5
Digital Marketing Workshop Jacob Cook, Ben Kirshner Fall
2023
Q1 1.5
Field Course: Business of the Arts (also listed under General Management and Entrepreneurial Management) Rohit Deshpande, Henry McGee Spring
2024
Q3Q4 3.0
Go To Market Strategies Ayelet Israeli Fall
2023
Q1 1.5
IFC: Japan; Rising Sun Ventures: Exploring Entrepreneurship in Japan (also listed under Strategy) Ramon Casadesus-Masanell, Tomomichi Amano January
2024
J 3.0
Innovation and Renovation: Optimizing Product Line Architecture Tomomichi Amano Spring
2024
Q4 1.5
Managing Customers for Growth Eva Ascarza Fall
2023
Q2 1.5
Pricing Strategy: Monetizing and Growing the Business Elie Ofek Fall
2023
Q1 1.5
Solving Society's Complex Challenges Using a Systems Approach (also listed under General Management) Kash Rangan, Gerald Chertavian Spring
2024
Q3 1.5

Doctoral Programs

Faculty from the Marketing unit work with students across several doctoral programs. Detailed curriculum information for each doctoral program associated with this unit can be found on the doctoral programs website:
PhD in Business Administration, Marketing

Executive Education

Agribusiness Seminar
07–10 JAN 2024
General Management Program
08 JAN–26 APR 2024
Driving Digital Strategy
24–29 MAR 2024
The Business of Entertainment, Media, and Sports
29 MAY–01 JUN 2024
Managing Sales Teams and Distribution Channels
14–18 JUL 2024
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