Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Academic Units
    • Academic Units
    • Accounting & Management
    • Business, Government & the International Economy
    • Entrepreneurial Management
    • Finance
    • General Management
    • Marketing
    • Negotiation, Organizations & Markets
    • Organizational Behavior
    • Strategy
    • Technology & Operations Management
    →
  • Marketing
    • Marketing
    • Faculty
    • Curriculum
    • Seminars & Conferences
    • Awards & Honors
    • Doctoral Students
    →
  • Curriculum→

Marketing

Marketing

  • Faculty
  • Curriculum
  • Seminars & Conferences
  • Awards & Honors
  • Doctoral Students
Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students

MBA Required Curriculum

(FIRST YEAR)

Marketing

The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers.

Students learn how to:

  • Make marketing decisions in the context of general management.
  • Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably.
  • Use this knowledge in a brand management simulation.

The course culminates in an examination of the evolution of marketing, particularly focusing on opportunities presented by the Internet.

MBA Elective Curriculum

(SECOND YEAR)
Course Title Faculty Name Term Quarter Credits
Business Marketing and Sales (also listed under Entrepreneurial Management) Navid Mojir Spring
2023
Q4 1.5
The Business of Entertainment, Media, and Sports (also listed under General Management) Anita Elberse Spring
2023
Q3Q4 3.0
Consumer Marketing John Gourville Fall
2022
Q2 1.5
Creating Brand Value Jill Avery Fall
2022
Q1Q2 3.0
Decision Making Under Uncertainty David Bell Spring
2023
Q4 1.5
Digital Marketing Workshop Ben Kirshner Fall
2022
Q1 1.5
Field Course: Arts and Cultural Entrepreneurship (also listed under General Management and Entrepreneurial Management) Rohit Deshpande, Henry McGee Spring
2023
Q3Q4 3.0
Field Course: Entrepreneurial Marketing (also listed under Entrepreneurial Management) Christina Wallace Fall
2022
Q1Q2 3.0
Innovation and Renovation: Optimizing Product Line Architecture Robert Dolan Fall
2022
Q1 1.5
Managing Customers for Growth Eva Ascarza Fall
2022
Q2 1.5
Pricing Strategy: Monetizing and Growing the Business Elie Ofek Fall
2022
Q2 1.5
Purpose-Driven Marketing Elizabeth A. Keenan Spring
2023
Q4 1.5

Doctoral Programs

Faculty from the Marketing unit work with students across several doctoral programs. Detailed curriculum information for each doctoral program associated with this unit can be found on the doctoral programs website:
PhD in Business Administration, Marketing

Executive Education

Managing Sales Teams and Distribution Channels
23–27 JUL 2023
General Management Program
31 JUL–17 NOV 2023
Agribusiness Seminar
07–10 JAN 2024
General Management Program
08 JAN–26 APR 2024
Driving Digital Strategy
24–29 MAR 2024
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College