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General Management

General Management

  • Faculty
  • Curriculum
  • Awards & Honors
Overview Faculty Curriculum Awards & Honors
    • February 2, 2023
    • Article

    How to Build a Life: The Hidden Link Between Workaholism and Mental Health

    By: Arthur C. Brooks

    • February 2, 2023
    • Article

    How to Build a Life: The Hidden Link Between Workaholism and Mental Health

    By: Arthur C. Brooks

    • January 2023
    • Case

    Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

    By: Brian Trelstad, Pedro Levindo and Carla Larangeira

    Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts to increase digital sales. Now the purpose-driven group must decide whether to vocalize its opposition to private companies buying COVID-19 vaccines to inoculate their employees before priority groups in Brazil's public health system.

    • January 2023
    • Case

    Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

    By: Brian Trelstad, Pedro Levindo and Carla Larangeira

    Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts to increase digital sales. Now the purpose-driven group must decide whether to...

    • January 2023
    • Case

    Cleave Therapeutics: Taking a Risk on Oncology Drug Discovery

    By: Regina Herzlinger and Brian Walker

    How can a successful executive assess her next move as the CEO of a firm with a promising and yet uncertain new drug? Amy Burroughs’ mandate to find a therapeutic window for Cleave Therapeutics oncology drug was on track but faced an uncertain future. Overseeing the human trials of a refined second-generation drug candidate, Amy had led the company back from the “valley of death” after Cleave’s initial offering resulted in off-target toxicity. Still, after completing multiple dose escalation cohorts, Cleave’s scientists told Amy that they could not draw any definitive conclusions about the benefits of the drug. Amy and her team knew the importance of speed and capital in the high-risk business of oncology drug development where success often takes more resources and time than expected and competitors lurk. Nearing the close of a five-year investment window, should the thinly staffed Cleave 2.0 continue to recruit patients and clear dosing cohorts at a rapid rate, or should Amy prioritize funding and partnership discussions?

    • January 2023
    • Case

    Cleave Therapeutics: Taking a Risk on Oncology Drug Discovery

    By: Regina Herzlinger and Brian Walker

    How can a successful executive assess her next move as the CEO of a firm with a promising and yet uncertain new drug? Amy Burroughs’ mandate to find a therapeutic window for Cleave Therapeutics oncology drug was on track but faced an uncertain future. Overseeing the human trials of a refined second-generation drug candidate, Amy had led the...

About the Unit

The General Management Unit is concerned with the leadership and management of the enterprise as a whole. This concern encompasses:

  • the personal values and qualities of effective general managers and enterprise leaders;
  • the philosophies, values, and strategies that inform successful enterprises; and
  • the relation of enterprise to the broader community and other external constituencies.

The Unit's work is conceived and carried out principally in four interest groups, each of which has its own leadership, research agenda, and teaching programs:

  • Management Policy and Process
  • Management Information Systems
  • Society and Enterprise
  • Leadership, Values, and Corporate Responsibility

Recent Publications

How to Build a Life: The Hidden Link Between Workaholism and Mental Health

By: Arthur C. Brooks
  • February 2, 2023 |
  • Article |
  • The Atlantic
Citation
Related
Brooks, Arthur C. "How to Build a Life: The Hidden Link Between Workaholism and Mental Health." The Atlantic (February 2, 2023).

Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

By: Brian Trelstad, Pedro Levindo and Carla Larangeira
  • January 2023 |
  • Case |
  • Faculty Research
Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts to increase digital sales. Now the purpose-driven group must decide whether to vocalize its opposition to private companies buying COVID-19 vaccines to inoculate their employees before priority groups in Brazil's public health system.
Keywords: COVID-19 Pandemic; ESG Reporting; Acquisition; Customer Focus and Relationships; Decision Making; Social Entrepreneurship; Environmental Sustainability; Environmental Management; Climate Change; Ethics; Moral Sensibility; Values and Beliefs; Global Strategy; Corporate Governance; Health Pandemics; Human Resources; Human Capital; Crisis Management; Growth and Development Strategy; Marketing; Distribution Channels; Supply Chain; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Customer Ownership; Relationships; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Science-Based Business; Reputation; Human Needs; Social Issues; Strategy; Equality and Inequality; Beauty and Cosmetics Industry; Brazil; Latin America
Citation
Educators
Related
Trelstad, Brian, Pedro Levindo, and Carla Larangeira. "Natura: Weathering the Pandemic at Brazil's Cosmetic Giant." Harvard Business School Case 323-065, January 2023.

LCA Action Planning: Responsibility and Accountability

By: Sandra J. Sucher and Marilyn Morgan Westner
  • January 2023 |
  • Module Note |
  • Faculty Research
LCA action plans integrate responsibility and accountability into decision-making and planning. This module note was designed for the LCA course and reviews six steps leaders can follow to develop a practical LCA action plan for their business. It shows how integrating an LCA perspective can help leaders make better strategic decisions when planning by helping them clarify analysis, sharpen criteria for success, and be better prepared to manage risk.
Keywords: Responsibility; Accountability; Management Challenges; Corporate Accountability; Leadership; Planning
Citation
Related
Sucher, Sandra J., and Marilyn Morgan Westner. "LCA Action Planning: Responsibility and Accountability." Harvard Business School Module Note 323-060, January 2023.

Ethical Analysis: Honesty and Self-Interest

By: Nien-hê Hsieh and Christopher Diak
  • January 2023 |
  • Technical Note |
  • Faculty Research
Information asymmetry is pervasive in business and can often confer great advantage. This note distinguishes forms of deceptive behavior in the face of information asymmetry and aims to help students analyze their impermissibility.
Keywords: Ethics; Analysis; Balance and Stability
Citation
Educators
Purchase
Related
Hsieh, Nien-hê, and Christopher Diak. "Ethical Analysis: Honesty and Self-Interest." Harvard Business School Technical Note 323-067, January 2023.

LCA Module Overview: Customers

By: Nien-he Hsieh
  • January 2023 |
  • Module Note |
  • Faculty Research
Citation
Related
Hsieh, Nien-he. "LCA Module Overview: Customers." Harvard Business School Module Note 323-068, January 2023.

Apple: Privacy vs. Safety (B)

By: Henry McGee, Nien-hê Hsieh and Christian Godwin
  • January 2023 |
  • Supplement |
  • Faculty Research
In 2020, as the COVID-19 pandemic swept across the globe, Apple and Google partnered to develop a contact tracing application that would collect information about users infected with the disease and notify those who they had been in contact with. While Apple/Google’s app would keep information about infection and contact private, some governments wanted more access. Apple and Google refused to provide this information, sparking a debate over what responsibilities the companies had in the realms of personal privacy and public health. This incident marked a seeming increase in privacy protections among technology companies, with Apple increasing user privacy options with its iOS 14 update and Zoom offering free end-to-end encryption. Did this indicate a permanent shift in the tension between privacy and safety?
Keywords: Iphone; Encryption; Data Privacy; Customers; Customer Focus and Relationships; Decision Making; Ethics; Values and Beliefs; Globalized Firms and Management; Government and Politics; Health; Health Pandemics; Leadership; Markets; Safety; Social Issues; Information Technology; Telecommunications Industry; Technology Industry; Consumer Products Industry; Electronics Industry; Health Industry; United States; Europe
Citation
Purchase
Related
McGee, Henry, Nien-hê Hsieh, and Christian Godwin. "Apple: Privacy vs. Safety (B)." Harvard Business School Supplement 323-066, January 2023.

How to Build a Life: Nothing Drains You Like Mixed Emotions

By: Arthur C. Brooks
  • January 19, 2023 |
  • Article |
  • The Atlantic
Citation
Register to Read
Related
Brooks, Arthur C. "How to Build a Life: Nothing Drains You Like Mixed Emotions." The Atlantic (January 19, 2023).

Identify the Health Care Venture

By: Regina E. Herzlinger and James Wallace
  • January 2023 |
  • Teaching Note |
  • Faculty Research
Teaching Note for HBS Exercise No. 323-061.
Keywords: Health Care; Health Care Delivery; Health Care Financing; Health Care Industry; Health Care Services
Citation
Purchase
Related
Herzlinger, Regina E., and James Wallace. "Identify the Health Care Venture." Harvard Business School Teaching Note 323-062, January 2023.
More Publications

In the News

    • 30 Jan 2023
    • Wall Street Journal

    When the Layoff Is an Email, It’s Nothing Personal

    Re: Sandra Sucher
    • 28 Jan 2023
    • New York Times

    See Workers as Workers, Not as a College Credential

    Re: Joseph Fuller
    • 27 Jan 2023
    • Fortune

    The Tech Industry’s Boom-Bust Hiring Cycle Left Tens of Thousands without Jobs—and Damaged Trust in Top Executives

    Re: Sandra Sucher
→More Faculty News

HBS Working Knowledge

    • 17 Jan 2023

    8 Trends to Watch in 2023

    by Avery Forman
    • 17 Jan 2023

    Nestlé’s KitKat Diplomacy: Neutrality vs. Shared Value

    Re: Geoffrey G. Jones
    • 08 Dec 2022

    The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

    Re: Nien-he Hsieh
→More Working Knowledge Articles

Harvard Business Publishing

    • Article

    Creating High-Impact Coalitions: CEOs Can Lead the Charge on Society’s Biggest Problems

    By: Rosabeth M. Kanter and Tuna Cem Hayirli
    • October 2022 (Revised December 2022)
    • Case

    SMART: AI and Machine Learning for Wildlife Conservation

    By: Brian Trelstad and Bonnie Yining Cao
    • 2020
    • Book

    Capitalism at Risk: How Business Can Lead

    By: Joseph L. Bower, Dutch Leonard and Lynn S. Paine
→More Harvard Business Publishing

Seminars & Conferences

There are no upcoming events.

→More Seminars & Conferences

Faculty Positions

Harvard Business School seeks candidates in all fields for full time positions. Candidates with outstanding records in PhD or DBA programs are encouraged to apply.
→Learn More

Contact Information

General Management Unit
Harvard Business School
Morgan Hall
Soldiers Field
Boston, MA 02163

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