General Management
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- November 24, 2022
- Article
How to Build a Life: Does Overindulgence Make You Happy?
By: Arthur C. Brooks- November 24, 2022
- Article
How to Build a Life: Does Overindulgence Make You Happy?
By: Arthur C. Brooks -
- November 2022
- Case
The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales
By: Regina E. Herzlinger and Tiffany FarrellCan an online pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous technological innovation has developed a direct-to-consumer (DTC) channel that could upend the standard model of pharmaceutical insurance and pharmacy benefit manager channels that dominate the industry. But UpScript’s reliance on self-investment constrains it from access to the investment capital it now needs to grow and remain at the forefront of its ability to provide pharma with this sales channel. With whom should UpScript invest to maintain growth and market leadership? And as it grows, how will Upscript be challenged by the deeply entrenched pharmacy benefit managers that currently cover most American lives? And how does UpScript stay ahead of the other online pharmacies or telehealth businesses offering a DTC sales channel, mostly for lifestyle generic drugs?
- November 2022
- Case
The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales
By: Regina E. Herzlinger and Tiffany FarrellCan an online pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous technological innovation has developed a direct-to-consumer (DTC) channel that could upend the standard...
About the Unit
The General Management Unit is concerned with the leadership and management of the enterprise as a whole. This concern encompasses:
- the personal values and qualities of effective general managers and enterprise leaders;
- the philosophies, values, and strategies that inform successful enterprises; and
- the relation of enterprise to the broader community and other external constituencies.
The Unit's work is conceived and carried out principally in four interest groups, each of which has its own leadership, research agenda, and teaching programs:
- Management Policy and Process
- Management Information Systems
- Society and Enterprise
- Leadership, Values, and Corporate Responsibility
Recent Publications
OneSmart
- November 2022 |
- Case |
- Faculty Research
How to Build a Life: Does Overindulgence Make You Happy?
- November 24, 2022 |
- Article |
- The Atlantic
The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales
- November 2022 |
- Case |
- Faculty Research
How to Build a Life: Meetings Are Miserable
- November 17, 2022 |
- Article |
- The Atlantic
America Is Pursuing Happiness in All the Wrong Places
- November 16, 2022 |
- Article |
- The Atlantic
Finally Companies Have to Be Upfront about Job Pay Ranges
- November 11, 2022 |
- Editorial |
- CNN.com
How to Build a Life: How to Love People Who Love Conspiracies
- November 3, 2022 |
- Article |
- The Atlantic
Martine Rothblatt and United Therapeutics: A Series of Implausible Dreams
- November 2022 (Revised November 2022) |
- Case |
- Faculty Research
Harvard Business Publishing
Seminars & Conferences
There are no upcoming events.