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Technology & Innovation

Technology & Innovation

    • December 2014
    • Article

    The Distinct Effects of Information Technology and Communication Technology on Firm Organization

    By: Nicholas Bloom, Luis Garicano, Raffaella Sadun and John Van Reenen

    Empirical studies on information communication technologies (ICT) typically aggregate the "information" and "communication" components together. We show theoretically and empirically that this is problematic. Information and communication technologies have very different effects on the decisions taken at each level of an organization. Better information access pushes decisions down, as it allows for superior decentralized decision making without an undue cognitive burden on those lower in the hierarchy. Better communication pushes decisions up, as it allows employees to rely on those above them in the hierarchy to make decisions. Using an original dataset of firms from the U.S. and seven European countries we study the impact of ICT on worker autonomy, plant manager autonomy, and span of control. Consistent with the theory, we find that better information technologies (Enterprise Resource Planning, ERP, for plant managers and CAD/CAM for production workers) are associated with more autonomy and a wider span of control. By contrast, communication technologies (like data networks) decrease autonomy for both workers and plant managers. Treating technology as endogenous using instrumental variables (distance from the birthplace of ERP and heterogeneous telecommunication costs arising from different regulatory regimes) strengthens our results.

    • December 2014
    • Article

    The Distinct Effects of Information Technology and Communication Technology on Firm Organization

    By: Nicholas Bloom, Luis Garicano, Raffaella Sadun and John Van Reenen

    Empirical studies on information communication technologies (ICT) typically aggregate the "information" and "communication" components together. We show theoretically and empirically that this is problematic. Information and communication technologies have very different effects on the decisions taken at each level of an organization. Better...

    • 2014
    • Working Paper

    Bridging Science and Technology Through Academic-Industry Partnerships

    By: Sen Chai and Willy C. Shih

    Scientific research and its translation into commercialized technology is a driver of wealth creation and economic growth. Partnerships to foster the translational processes from public research organizations, such as universities and hospitals, to private firms are a policy tool that has attracted increased interest. Yet questions about the efficacy and the efficiency with which funds are used are subject to frequent debate. This paper examines empirical data from the Danish National Advanced Technology Foundation (DNATF), an agency that funds partnerships between universities and private companies to develop technologies important to Danish industry. We assess the effect of a unique mediated funding scheme that combines project grants with active facilitation and conflict management on firm performance, comparing the likelihood of bankruptcy and employee count as well as patent count, publication count and their citations and collaborative nature between funded and unfunded firms. Because randomization of the sample was not feasible, we address endogeneity around selection bias using a sample of qualitatively similar firms based on a funding decision score. This allows us to observe the local effect of samples in which we drop the best recipients and the worst non-recipients. Our results suggest that while receiving the grant does bring an injection of funding that alleviates financing constraints, its core effect on the firm's innovative behavior is in fostering collaborations and translations between science and technology and encouraging riskier projects rather than purely increasing patenting.

    • 2014
    • Working Paper

    Bridging Science and Technology Through Academic-Industry Partnerships

    By: Sen Chai and Willy C. Shih

    Scientific research and its translation into commercialized technology is a driver of wealth creation and economic growth. Partnerships to foster the translational processes from public research organizations, such as universities and hospitals, to private firms are a policy tool that has attracted increased interest. Yet questions about the...

    • April 2014
    • Article

    Botsourcing and Outsourcing: Robot, British, Chinese, and German Workers Are for Thinking—Not Feeling—Jobs

    By: Adam Waytz and Michael I. Norton

    Technological innovations have produced robots capable of jobs that, until recently, only humans could perform. The present research explores the psychology of "botsourcing"—the replacement of human jobs by robots—while examining how understanding botsourcing can inform the psychology of outsourcing—the replacement of jobs in one country by humans from other countries. We test four related hypotheses across six experiments: (1) Given people's lay theories about the capacities for cognition and emotion for robots and humans, workers will express more discomfort with botsourcing when they consider losing jobs that require emotion versus cognition; (2) people will express more comfort with botsourcing when jobs are framed as requiring cognition versus emotion; (3) people will express more comfort with botsourcing for jobs that do require emotion if robots appear to convey more emotion; and (4) people prefer to outsource cognition-oriented versus emotion-oriented jobs to other humans who are perceived as more versus less robotic. These results have theoretical implications for understanding social cognition about both humans and nonhumans and practical implications for the increasingly botsourced and outsourced economy.

    • April 2014
    • Article

    Botsourcing and Outsourcing: Robot, British, Chinese, and German Workers Are for Thinking—Not Feeling—Jobs

    By: Adam Waytz and Michael I. Norton

    Technological innovations have produced robots capable of jobs that, until recently, only humans could perform. The present research explores the psychology of "botsourcing"—the replacement of human jobs by robots—while examining how understanding botsourcing can inform the psychology of outsourcing—the replacement of jobs in one country by humans...

    • Article

    Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business

    By: Marco Iansiti and Karim R. Lakhani

    When Google bought Nest, a maker of digital thermostats, for $3.2 billion just a few months ago, it was a clear indication that digital transformation and connection are spreading across even the most traditional industrial segments and creating a staggering array of business opportunities and threats. The digitization of tasks and processes has become essential to competition. General Electric, for example, was at risk of losing many of its top customers to nontraditional competitors—IBM and SAP on the one hand, big data start-ups on the other—offering data-intensive, analytics-based services that could connect to any industrial device. So GE launched a multibillion-dollar initiative focused on what it calls the industrial internet: adding digital sensors to its machines; connecting them to a common, cloud-based software platform; investing in software development capabilities; building advanced analytics capabilities; and embracing crowd-based product development. With all this, GE is evolving its business model. Now, for example, revenue from its jet engines is tied to reduced downtime and miles flown over the course of a year. After just three years, GE is generating more than $1.5 billion in incremental income with digitally enabled, outcomes-based business models. The company expects that number to double in 2014 and again in 2015.

    • Article

    Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business

    By: Marco Iansiti and Karim R. Lakhani

    When Google bought Nest, a maker of digital thermostats, for $3.2 billion just a few months ago, it was a clear indication that digital transformation and connection are spreading across even the most traditional industrial segments and creating a staggering array of business opportunities and threats. The digitization of tasks and processes has...

    • 2014
    • Working Paper

    The Decoupling Effect of Digital Disruptors

    By: Thales S. Teixeira and Peter Jamieson

    While the Internet's first wave of disruption was marked by the unbundling of digital content, the second wave, decoupling, promises to generate more casualties in an even broader array of industries. Digital start-ups are disrupting traditional businesses by inserting themselves at every juncture in the customer's consumption chain. By decoupling—the act of separating activities that people are used to co-consuming—new digital businesses are disrupting retailing, telecom and other industries. Decoupling allows consumers to benefit from the value created at a lower cost or effort compared to what is delivered by traditional businesses. For those companies, the only solutions are to either recouple activities or rebalance to create and capture value (i.e., revenues) from both activities separately. Here, digital technologies can be seen as an instrument that will both disrupt traditional business models and potentially preserve them.

    • 2014
    • Working Paper

    The Decoupling Effect of Digital Disruptors

    By: Thales S. Teixeira and Peter Jamieson

    While the Internet's first wave of disruption was marked by the unbundling of digital content, the second wave, decoupling, promises to generate more casualties in an even broader array of industries. Digital start-ups are disrupting traditional businesses by inserting themselves at every juncture in the customer's consumption chain. By...

The early works of William Abernathy on roadblocks to innovation and Richard Rosenbloom on technology and information transfers in the 1960's and 1970's started the Technology Strategy field and helped pave the path for our research today, which focuses on value creation of platforms and two-sided markets; use of open architecture and leverage of its collective value; development and execution of innovation strategies; innovative attributes of executives and firms; development of new markets through the creation of disruptive innovations that displace earlier technologies; development of innovations in sectors; and the impact of innovation on economic growth.

Recent Publications

Doing Business in Kigali, Rwanda

By: Andy Zelleke, A. Zelleke, Leonard A. Schlesinger, Leonard A. Schlesinger, Pippa Tubman Armerding and Wale Lawal
  • March 2023 |
  • Case |
  • Faculty Research
This case examines the challenges and opportunities of doing business in Rwanda. It highlights Rwanda's economic transformation in the decades leading up to 2023 in the context of its history, culture, and politics. The case gives an overview of some of the main obstacles faced by businesses operating in the country, high transportation costs, some of the most expensive electricity tariffs in sub-Saharan Africa and high levels of government bureaucracy, contrasting these with the efforts undertaken by the government to improve the country's business climate. This is illustrated through the discussion of a business dilemma in which e-mobility startup Ampersand has to assess the extent to which Rwanda's high openness could mean a high threat of competition or plenty opportunities for growth partnerships.
Keywords: Business History; Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Transportation Industry; Tourism Industry; Rwanda
Citation
Educators
Related
Zelleke, Andy, Leonard A. Schlesinger, Pippa Tubman Armerding, and Wale Lawal. "Doing Business in Kigali, Rwanda." Harvard Business School Case 323-089, March 2023.

Doing Business in Boston, Massachusetts

By: Laura Alfaro, Leonard A. Schlesinger and Zeke Gillman
  • February 2023 |
  • Case |
  • Faculty Research
This case examines the challenges and opportunities of doing business in Boston, Massachusetts while giving a broad history of the city and surrounding area.
Keywords: Business History; Business and Government Relations; Technological Innovation; Economic Growth; Technology Industry; Manufacturing Industry; Financial Services Industry; Boston; Massachusetts
Citation
Educators
Related
Alfaro, Laura, Leonard A. Schlesinger, and Zeke Gillman. "Doing Business in Boston, Massachusetts." Harvard Business School Case 323-088, February 2023.

Doing Business in Accra, Ghana

By: Hakeem Belo-Osagie, Leonard Schlesinger and Namrata Arora
  • February 2023 |
  • Case |
  • Faculty Research
This case examines the challenges and opportunities of doing business in Turkey. It highlights Ghana economic transformation in the decades leading up to 2023 in the context of its history, culture, and politics. The case gives an overview of some of the main obstacles faced by businesses operating in the country, such as complexity of doing business, slow legal proceedings, limited access to funding, a slow growing manufacturing sector, a large informal sector and changing regulatory environment, contrasting these with the efforts undertaken by the government to improve the country's business climate. This is illustrated through the discussion of a business dilemma in which an entrepreneur is considering setting up a chocolate manufacturing business in Ghana.
Keywords: Business History; Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Financial Crisis; Agribusiness; Food and Beverage Industry; Agriculture and Agribusiness Industry; Ghana
Citation
Educators
Related
Belo-Osagie, Hakeem, Leonard Schlesinger, and Namrata Arora. "Doing Business in Accra, Ghana." Harvard Business School Case 323-090, February 2023.

Chari: Exploring Fintech in Morocco

By: Karen G. Mills and Ahmed Dahawy
  • February 2023 |
  • Case |
  • Faculty Research
This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco’s unique economy where cash remains a dominant player in the market despite global advancements in digitalization. The case also explores the various cultural and social factors that impact the business environment. This is illustrated through Chari, a Moroccan based inventory procurement app, which hopes to navigate Morocco’s fintech landscape by utilizing the country’s dense network of small mom and pop shops.
Keywords: Business Model; Cultural Entrepreneurship; Social Entrepreneurship; Business History; Business and Government Relations; Technological Innovation; Distribution Industry; Financial Services Industry; Morocco
Citation
Educators
Related
Mills, Karen G., and Ahmed Dahawy. "Chari: Exploring Fintech in Morocco." Harvard Business School Case 323-082, February 2023.

Doing Business in Istanbul, Turkey

By: Prithwiraj Choudhury, Leonard A. Schlesinger, Namrata Arora and Umut Arslan
  • February 2023 |
  • Case |
  • Faculty Research
This case examines the challenges and opportunities of doing business in Turkey. It highlights Turkey's economic transformation in the decades leading up to 2023 in the context of its history, culture, and politics. The case gives an overview of some of the main obstacles faced by businesses operating in the country, such as complexity of doing business, slow legal proceedings and a large informal sector and changing regulatory environment, contrasting these with the efforts undertaken by the government to improve the country's business climate. This is illustrated through the discussion of a business dilemma in which Setur is contemplating its business strategy in the wake of Covid-19 pandemic and changing consumer tastes and preferences.
Keywords: Business History; Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Financial Crisis; Technology Industry; Tourism Industry; Turkey
Citation
Educators
Related
Choudhury, Prithwiraj, Leonard A. Schlesinger, Namrata Arora, and Umut Arslan. "Doing Business in Istanbul, Turkey." Harvard Business School Case 323-081, February 2023.

Doing Business in Nairobi, Kenya

By: Archie Jones, Leonard A. Schlesinger, Pippa Tubman Armerding and Kuria Kamau
  • February 2023 |
  • Case |
  • Faculty Research
This case examines the challenges and opportunities of doing business in Nairobi, Kenya. It highlights Kenya's economic transformation in the decades leading up to 2023 in the context of its history, culture, and politics. The case gives an overview of some of the main obstacles faced by businesses operating in the country and contrasting these with the efforts undertaken by the government to improve the country's business climate. This is illustrated through the discussion of a business dilemma in which Enda Sportswear is looking to grow its sales in Kenya through increased domestic production.
Keywords: Business History; Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Financial Crisis; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Manufacturing Industry; Retail Industry; Kenya; Nairobi; Africa
Citation
Educators
Related
Jones, Archie, Leonard A. Schlesinger, Pippa Tubman Armerding, and Kuria Kamau. "Doing Business in Nairobi, Kenya." Harvard Business School Case 323-086, February 2023.

Doing Business in Athens, Greece

By: Alan D. MacCormack, Carlota Moniz and Emilie Billaud
  • February 2023 |
  • Case |
  • Faculty Research
This case examines the challenges and opportunities of doing business in Greece. It highlights Greece's economic transformation in the decades leading up to 2023 in the context of its history, culture, and politics. The case gives an overview of some of the main obstacles faced by businesses operating in the country, such as extensive red tape, slow legal proceedings and a large informal sector, contrasting these with the efforts undertaken by the government to improve the country's business climate. This is illustrated through the discussion of a business dilemma in which Microsoft has chosen Greece for the construction of two of its data centers.
Keywords: Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Financial Crisis; Technology Industry; Tourism Industry; Shipping Industry; Greece; Athens
Citation
Educators
Related
MacCormack, Alan D., Carlota Moniz, and Emilie Billaud. "Doing Business in Athens, Greece." Harvard Business School Case 323-100, February 2023.

Accelerating the Accelerator: Raja Al Mazrouei at DIFC Fintech Hive

By: Linda A. Hill, Emily Tedards and Lydia Begag
  • February 2023 |
  • Case |
  • Faculty Research
In January 2023, Raja Al Mazrouei became the Managing Director and Acting CEO of Etihad Credit Insurance (ECI) in Dubai, UAE. In her previous role as the Executive Vice President of the DIFC Fintech Hive, she successfully built and led an accelerator program for start-ups in the financial technology (fintech) sector in Dubai. The Fintech Hive has had successful partnerships with established banks like Emirates NBD and accelerated over 200 start-ups in the MENA region. Al Mazrouei and her team embraced recent technologies and evolved their business models to keep up with the global digital space. With Dubai's ambition to be one of the top ten metaverse economies by 2030, Al Mazrouei’s last mandate as EVP of Fintech Hive was to strategize on how to deepen their partnerships and remain at the forefront of technology. She decided to focus on the metaverse with her long-standing partner, Emirates NBD. Although some questioned whether the metaverse would create value for those in the financial sector, this project kept Fintech Hive and Emirates NBD on the cutting edge. Together, they created a global accelerator program for metaverse start-ups to enhance customer experience, contributing to the country’s agenda. It was clear to Al Mazrouei that building partnerships, like the one established with Emirates NBD, would continue to be critical for success in her new position. She was eager to collaborate with her new team and fulfill the country’s ambitions by building the culture and capabilities required to embrace innovation and digital technology across the Dubai government and economy.
Keywords: Organizational Change and Adaptation; Organizational Culture; Organizational Design; Organizational Structure; Management; Strategy; Technology Adoption; Information Infrastructure; Financial Management; Financial Strategy; Technological Innovation; Digital Marketing; Digital Strategy; Digital Transformation; Global Strategy; Globalized Markets and Industries; Banks and Banking; Corporate Finance; Leadership; Leadership Development; Leadership Style; Financial Services Industry; Technology Industry; Banking Industry; Middle East; Singapore; London; United Arab Emirates; Dubai
Citation
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Hill, Linda A., Emily Tedards, and Lydia Begag. "Accelerating the Accelerator: Raja Al Mazrouei at DIFC Fintech Hive." Harvard Business School Case 423-064, February 2023.

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
  • February 22, 2023 |
  • Article |
  • Harvard Business Review (website)
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies need new marketing techniques to find customers today, and the 4Cs—content, consumers, creators, and celebrities — can help.
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation & Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
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Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).

Roblox: Virtual Commerce in the Metaverse

By: Ayelet Israeli and Nicole Tempest Keller
  • February 2023 |
  • Case |
  • Faculty Research
In 2022, Roblox had 58.8 million daily active users, including over half of all children and teens under the age of 16 in the United States. Roblox, a free-to-use “co-experience platform”, allowed users to come together in immersive 3D experiences to socialize, work, play, learn, and purchase virtual and real goods. Brands saw Roblox as a major metaverse testing ground and experimented by offering a variety of branded items and experiences.

In 2022, Roblox was grappling with how to maintain revenue growth and generate profits, considering two key decisions. First, how should Roblox expand its partnerships with brands, and should Roblox allow brands to offer immersive advertising within experiences? Roblox would have to tread carefully to not raise the ire of watchdog groups who were wary of advertising targeted at children. Second, should Roblox change its economic model which was free to publish, and adopt a “scarcity economy” whereby Roblox would allow creators to only publish items in limited quantities and charge an upfront fee for item creation, similar to a manufacturing fee? On one hand, scarcity could prevent excess supply from driving down prices, but culturally Roblox users and developers were accustomed to unlimited supply, low prices, and virtually no upfront fees.
Keywords: Entertainment; Games, Gaming, and Gambling; Market Design; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Business Strategy; Economics; Economy; Economic Systems; Advertising; Advertising Campaigns; Digital Platforms; Markets; Price; Innovation and Management; Entertainment and Recreation Industry; Video Game Industry; Technology Industry; United States; California; North America; South America; Asia; Europe
Citation
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Israeli, Ayelet, and Nicole Tempest Keller. "Roblox: Virtual Commerce in the Metaverse." Harvard Business School Case 523-028, February 2023.
More Publications

Faculty

Karim R. Lakhani
Willy C. Shih
Lynda M. Applegate
David B. Yoffie
Rosabeth M. Kanter
Marco Iansiti
Josh Lerner
Tom Nicholas
Michael L. Tushman
William R. Kerr
Alan D. MacCormack
Elie Ofek
→See All

Seminars & Conferences

Mar 23
  • 23 Mar 2023
Technology & Operations Management (TOM) Seminar
Tinglong Dai, Johns Hopkins
Apr 13
  • 13 Apr 2023
Technology & Operations Management (TOM) Seminar
Bhaven Sampat, Columbia
→Seminars & Conferences

Harvard Business Publishing

    • March 2013
    • Article

    For Mobile Devices, Think Apps, Not Ads

    By: Sunil Gupta
    • February 2023
    • Case

    Accelerating the Accelerator: Raja Al Mazrouei at DIFC Fintech Hive

    By: Linda A. Hill, Emily Tedards and Lydia Begag
→More Harvard Business Publishing
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