Entrepreneurship
Entrepreneurship
Our long tradition of research in Entrepreneurship goes back to the 1930's and 1940's with the “the father of venture capitalism,” General Georges Doriot, and Joseph Schumpeter’s theory of innovation as a process of “creative destruction.” Building on our intellectual roots, our scholars come from disciplines including economics, finance, sociology, strategy, business history, management, and social entrepreneurship. A number of our faculty come from practice as venture capitalists and start-up founders. We focus our research on the identification and pursuit of entrepreneurial opportunities; domestic and international funding of entrepreneurial endeavors; innovation, particularly technological innovation in international ventures; the environments in which entrepreneurs make decisions; and social entrepreneurship. As our research contributes new insights, we are advancing the world’s understanding of complex entrepreneurial issues and helping to increase the entrepreneurial success of our students and practitioners worldwide.
Initiatives & Projects
The Arthur Rock Center for Entrepreneurship and the Social Enterprise Initiative encourage innovation to address the large-scale issues that beset society.
EntrepreneurshipSocial EnterpriseRecent Publications
Jake Becraft and Strand Therapeutics: The Making of an Entrepreneur (A)
- August 2026 |
- Case |
- Faculty Research
Beyond a Technology Lens: Characterizing the Problems Entrepreneurs Solve
- 2026 |
- Working Paper |
- Faculty Research
Marvin AI: Behavioral Health by Clinicians, for Clinicians
- August 2026 |
- Case |
- Faculty Research
Francescana Family: Leading a Global Food Movement
- August 2026 |
- Case |
- Faculty Research
AthenaHQ: Building Brands for AI Search
- August 2026 |
- Case |
- Faculty Research
MYbank: Reinventing Agricultural and SME Finance through Data Intelligence
- August 2026 |
- Case |
- Faculty Research
TurbineOne: Navigating Growth on the Front Lines
- August 2026 |
- Case |
- Faculty Research
Surest: When Consumers Can Shop for Health Care, Who Wins?
- August 2026 |
- Case |
- Faculty Research
Most insurance plans, in contrast, attempt to control cost growth by placing hurdles in front of the enrollee: obscure out-of-pocket payments, narrow provider networks, and daunting prior authorization requirements.
Surest is relying on a sufficient number of consumer shoppers to select the more cost-effective sites and, thus, control the costs of care. It is consumer-driven, rather than payer-driven, for cost and quality control.
Its sponsor, with ~$500 billion in annual revenues, United needs an innovation after a dramatic reduction in profits from 2024-2025.
But is Surest the answer?
It carries strategic, marketing, operational, and regulatory risks.
Surest packs a pedagogical one-two punch.
Punch one: Introduction to the structure and dynamics of the U.S. commercial health care insurance sector. Health insurance presents a sizeable innovation target at $1.8 trillion in 2025 revenues and an inability to control costs or significantly affect quality of care to date.
Surest differs because it relies on users to control costs and improve quality. It presents them with a price, fixed copay, and quality metrics for each provider they are considering. The model relies on consumers selecting the most effective choice, i.e. their controlling costs and quality.
Punch two: Are the risks greater than the opportunities? After all, the buyers (HR) are typically conservative. Insurance plans are sold through intermediaries, brokers, and TPA (see case) who may not welcome a lower priced plan, which could lower their commissions. And can Surest price these care bundles accurately? After all, as shown in Exhibit 6, the firm’s profits dropped sharply in 2025 while revenues increased, likely due to product mispricing.
Cristina Ventura: The Career of a Catalyst Prep for In-Class Case
- July 2026 |
- Case |
- Faculty Research
Abstract: This in-class multimedia case follows the career of Chief Catalyst Officer for the Lane Crawford Joyce Group (LCJG), Cristina Ventura. After beginning her career in luxury in Europe and Asia, Ventura was recruited in 2011 to open Apple's flagship stores in Hong Kong and South China. Not long after, Ventura was introduced to Jennifer Woo at LCJG-a private, family company with a 170-year history in Asia. Attracted by Woo's vision and leadership, and eager to work for a local Chinese company, Ventura came on board as Senior Vice President for Joyce, LCJG's edgiest business with a long-standing luxury clientele. From there, she was promoted to Chief Catalyst Officer, a role that combined her expertise in luxury and technology and her talent for bridging people. The case documents how Ventura went about building an ecosystem, connecting corporates, entrepreneurs, investors, academics, and government stakeholders, to help catalyze innovation for LCJG and the industry as a whole.
Antitrust Platform Regulation and Entrepreneurship: Evidence from China
- July 2026 |
- Article |
- Management Science
Seminars & Conferences
- 16 Sep 2026
- 07 Oct 2026