Capitalism and the Senses
Capitalism and the Senses
June 29, 2017
Open to public
Capitalism and the Senses (Cumnock 220)
June 29, 2017Jun 29
9:30-9:50 | Continental Breakfast |
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9:50-10:00 | Opening |
10:00-10:30 | Ingemar Pettersson (Uppsala University)"Mechanical Tasting: Sensory Science and the Flavorization of Food Production" |
10:30-11:00 | Ai Hisano (Harvard Business School)"Creating a New Visuality in the American Food Industry" |
11:00-11:15 | Coffee Break |
11:15-11:45 | Steven Shapin (Harvard University)"The Tastes of Wine and the Market: Historical Changes" |
11:45-12:15 | Comment: Daniel Horowitz (Smith College) |
12:15-1:15 | Lunch |
1:15-1:45 | Galina Shyndriayeva (University of Tokyo)"Matters of Scent: Building the Perfume Industry in Twentieth-Century US and Europe" |
1:45-2:15 | Regina Blaszczyk (University of Leeds)"The Synthetics Revolution" |
2:15-2:30 | Coffee Break |
2:30-3:00 | David Suisman (University of Delaware)"Marketing a Mosaic of Sound: Moses Asch and Folkways Records" |
3:00-3:30 | David Howes (Concordia University)"How Capitalism Came to Its Senses – and Yours: The Invention of Sensory Marketing" |
3:30-4:00 | Comment: Gerald Zaltman (Harvard Business School) |
4:00-4:30 | Discussion & Closing |
4:30-5:00 | Reception (Yi Ren Room, Chao Center) |
5:00-7:00 | Dinner for presenters and commentators |