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All HBS Web
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- Faculty Publications (5,310)
Strategy →
- April 1986 (Revised May 1988)
- Case
Sun Microsystems, Inc. (B)
By: Kim B. Clark
Dissects the manufacturing process and procedures of a high-end computer manufacturer. The main issue is how to introduce new products and ramp them up quickly in a competitive environment where time-to-market is crucial. Focuses on engineering change orders--how they...
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Keywords:
Factories, Labs, and Plants;
Time Management;
Product Launch;
Production;
Business Processes;
Competitive Strategy;
Computer Industry
Clark, Kim B. "Sun Microsystems, Inc. (B)." Harvard Business School Case 686-134, April 1986. (Revised May 1988.)
- April 1986 (Revised September 1993)
- Case
Sun Microsystems, Inc. (A)
Sun Microsystems managers must decide whether to launch a new product into manufacturing. Teaching objectives include: 1) an analysis of the competitive environment, 2) examination of technological choices, 3) understanding of the new product development process, and...
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Keywords:
Decision Choices and Conditions;
Product Launch;
Product Development;
Production;
Competitive Strategy;
Computer Industry
Wheelwright, Steven C. "Sun Microsystems, Inc. (A)." Harvard Business School Case 686-133, April 1986. (Revised September 1993.)
- Article
The Strategic Role of International Marketing
By: M. E. Porter
Porter, M. E. "The Strategic Role of International Marketing." Journal of Consumer Marketing 3, no. 2 (Spring 1986).
- March 1986 (Revised February 1987)
- Case
Air Canada: Organizing for Public Relations and Media Relations (A)
By: Stephen A. Greyser and Roy V. Eales
Greyser, Stephen A., and Roy V. Eales. "Air Canada: Organizing for Public Relations and Media Relations (A)." Harvard Business School Case 586-144, March 1986. (Revised February 1987.)
- 1986
- Book
Business Policy: Text and Cases
- 1986
- Book
Making Strategy Work: How Senior Managers Produce Results
Hamermesh, Richard G. Making Strategy Work: How Senior Managers Produce Results. New York: John Wiley & Sons, 1986.
- 1986
- Book
The Manager as Negotiator: Bargaining for Cooperation and Competitive Gain
By: David A Lax and James K. Sebenius
Lax, David A., and James K. Sebenius. The Manager as Negotiator: Bargaining for Cooperation and Competitive Gain. NY: Free Press, 1986. (Also published in Czech, French, Italian, and Spanish editions.)
- January 1986 (Revised November 2006)
- Case
Peripheral Products Company: The 'Gray Market' for Disk Drives
In mid-1985, the vice president of marketing for a large manufacturer of disk drives is considering how to deal with a growing "gray market" for his company's products. The case provides good background material on the evolution of gray markets throughout the disk...
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Keywords:
Price;
Growth and Development;
Code Law;
Leadership;
Marketing;
Distribution;
Production;
Salesforce Management;
Strategy;
Distribution Industry
Cespedes, Frank V. "Peripheral Products Company: The 'Gray Market' for Disk Drives." Harvard Business School Case 586-124, January 1986. (Revised November 2006.)
- 1986
- Chapter
New and Old Multinationals: Competitors or Partners?
By: L. T. Wells Jr.
Wells, L. T., Jr. "New and Old Multinationals: Competitors or Partners?" In Multinationals of the South: New Actors in the
International Economy, edited by Kushi M. Khan. London: Pinter Publishers, 1986. (Reprinted in Technology Development and Overseas Investment (Taipei: Macagno, Webb, & Associates, 1988), pp. 71-84.)
- November 1985 (Revised November 1987)
- Case
General Electric Trading Co.--1985
By: David B. Yoffie
Yoffie, David B. "General Electric Trading Co.--1985." Harvard Business School Case 386-103, November 1985. (Revised November 1987.)
- November 1985
- Case
Genetics Institute Enters the Seed Business
By: Ray A. Goldberg and Michael Joseph Kennedy
Goldberg, Ray A., and Michael Joseph Kennedy. "Genetics Institute Enters the Seed Business." Harvard Business School Case 586-077, November 1985.
- November 1985
- Supplement
Paine Webber (A): Choosing a Corporate Strategy, Supplement
By: Dwight B. Crane and Robert G. Eccles Jr.
Keywords:
Corporate Strategy
Crane, Dwight B., and Robert G. Eccles Jr. "Paine Webber (A): Choosing a Corporate Strategy, Supplement." Harvard Business School Supplement 286-035, November 1985.
- November 1985
- Case
Paine Webber (A): Choosing a Corporate Strategy
By: Dwight B. Crane and Robert G. Eccles Jr.
Keywords:
Corporate Strategy;
Decision Choices and Conditions;
Financial Institutions;
Financial Services Industry
Crane, Dwight B., and Robert G. Eccles Jr. "Paine Webber (A): Choosing a Corporate Strategy." Harvard Business School Case 286-033, November 1985.
- November 1985
- Case
Paine Webber (B): Implementing a Corporate Strategy
By: Dwight B. Crane and Robert G. Eccles Jr.
Crane, Dwight B., and Robert G. Eccles Jr. "Paine Webber (B): Implementing a Corporate Strategy." Harvard Business School Case 286-034, November 1985.
- fall 1985
- Article
A Theory of Salesforce Compensation Plans
By: R. Lal, A. K. Basu, V. Srinivasan and Richard Staelin
Lal, R., A. K. Basu, V. Srinivasan, and Richard Staelin. "A Theory of Salesforce Compensation Plans." Marketing Science (fall 1985). (Winner of TIMS College of Marketing. Award for Best Article in Marketing Science For the best marketing paper published in Marketing Science or Management Science presented by Institute of Management Sciences.)
- September 1985 (Revised October 1988)
- Case
NIKE in China
By: James E. Austin and Francis Aguilar
Nike is reviewing its strategy for producing shoes in China for the U.S. market. Compares the experience in China with that in other countries.
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Austin, James E., and Francis Aguilar. "NIKE in China." Harvard Business School Case 386-065, September 1985. (Revised October 1988.)
- August 1985
- Supplement
Benetton Factory Tour--Ponzano, Italy, Video
By: James L. Heskett
Shows the flow of products through Benetton's Ponzano factory, including its use of subcontractors. Includes information about Benetton's manufacturing, logistics, and retailing strategies.
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Heskett, James L. "Benetton Factory Tour--Ponzano, Italy, Video." Harvard Business School Video Supplement 886-510, August 1985.
- June 1985
- Case
Henkel Group: Umbrella Branding and Globalization Decisions
By: Robert J. Dolan
Henkel's adhesive group is considering a major change in the international selling of its two major adhesives products for households. The proposed strategy is based on two concepts: umbrella branding and global standardization.
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Keywords:
Brands and Branding;
Marketing Strategy;
Globalization;
Expansion;
Consumer Products Industry
Dolan, Robert J. "Henkel Group: Umbrella Branding and Globalization Decisions." Harvard Business School Case 585-185, June 1985.
- 1985
- Chapter
Restructuring Petrochemicals: A Comparative Study of Business and Government Strategy to Deal with a Declining Sector of the Economy
By: Joseph L. Bower
Bower, Joseph L. "Restructuring Petrochemicals: A Comparative Study of Business and Government Strategy to Deal with a Declining Sector of the Economy." In U.S. Competitiveness in the World Economy, edited by Bruce R. Scott and George C. Lodge. Boston: Harvard Business School Press, 1985.
- 1985
- Book
U.S. Competitiveness in the World Economy
By: Bruce R. Scott and George C. Lodge
Scott, Bruce R. and George C. Lodge, eds. U.S. Competitiveness in the World Economy. Boston: Harvard Business School Press, 1985.