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- Faculty Publications (187)
Media →
- May – June 1999
- Article
The Wired Society: A Harvard Magazine Roundtable
By: Nancy F. Koehn
Koehn, Nancy F. "The Wired Society: A Harvard Magazine Roundtable." Harvard Magazine (May–June 1999), 42–53.
- November 9, 1998
- Article
Digital Media: Cutting through the Hype
By: J. A. Deighton and Patrick Barwise
Keywords:
Media
Deighton, J. A., and Patrick Barwise. "Digital Media: Cutting through the Hype." Mastering Marketing Financial Times (November 9, 1998), 2–4.
- Article
The Effectiveness and Targeting of Television Advertising
By: R. Shachar and B. Anand
Shachar, R., and B. Anand. "The Effectiveness and Targeting of Television Advertising." Journal of Economics & Management Strategy 7, no. 3 (Fall 1998): 363–96.
- April 1998 (Revised February 2001)
- Case
CBS Evening News
The CBS Evening News looks for options for growth of the franchise. This case discusses CBS's main competitors and their positioning in the evening news market, as well as the history and operations of the CBS Evening News.
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Keywords:
Customer Relationship Management;
Competition;
Business Growth and Maturation;
Media;
Media and Broadcasting Industry;
United States
Rayport, Jeffrey F., Dickson Louie, Michelle Toth, and Carrie Ardito. "CBS Evening News." Harvard Business School Case 898-086, April 1998. (Revised February 2001.)
- 1997
- Chapter
Alliance Clusters in Multimedia: Safety Net or Entanglement?
By: D. A. Leonard and C. Gomes-Casseres
- December 1996 (Revised January 1997)
- Case
Brent Spar Incident, The: "A Shell of a Mess"
By: Stephen A. Greyser and Norman Klein
Seeking to dispose of an outmoded oil drilling platform in the North Sea, Shell finds itself confronted by Greenpeace and other environmentalists. The protesters land 12 people onto the rig and initiate media coverage of their "occupation." The case follows the events...
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Greyser, Stephen A., and Norman Klein. Brent Spar Incident, The: "A Shell of a Mess". Harvard Business School Case 597-013, December 1996. (Revised January 1997.)
- September 1995 (Revised April 1999)
- Case
Exporting American Culture
By: Joseph L. Badaracco Jr. and Jerry Useem
A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions...
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Keywords:
Decision Choices and Conditions;
Forecasting and Prediction;
Cross-Cultural and Cross-Border Issues;
Media;
Business and Community Relations;
Opportunities;
Social Issues;
Media and Broadcasting Industry
Badaracco, Joseph L., Jr., and Jerry Useem. "Exporting American Culture." Harvard Business School Case 396-055, September 1995. (Revised April 1999.)
- September 1994 (Revised January 1997)
- Case
This Case Sucks: Beavis, Butt-head, and TV Content (A)
By: Joseph L. Badaracco Jr. and Jerry Useem
Beginning in 1992, "Beavis and Butt-head," an animated series on MTV about two uncivilized teenaged misfits, became both a runaway popular sensation and the symbol of a heated national debate about violent and inappropriate programming on television. Especially after...
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Keywords:
Debates;
Decision Choices and Conditions;
Animation Entertainment;
Fairness;
Governance Controls;
Media;
Outcome or Result;
Social Issues;
Entertainment and Recreation Industry
Badaracco, Joseph L., Jr., and Jerry Useem. "This Case Sucks: Beavis, Butt-head, and TV Content (A)." Harvard Business School Case 395-053, September 1994. (Revised January 1997.)
- July–August 1994
- Comment
Comment on: 'Media Policy--What Media Policy?' by Sandi Sonnenfeld
By: S. A. Greyser
Greyser, S. A. "Comment on: 'Media Policy--What Media Policy?' by Sandi Sonnenfeld." Harvard Business Review 72, no. 4 (July–August 1994).
- October 1993 (Revised October 1996)
- Case
Paragould City Cable
Unhappy with the prices provided by the local, privately owned cable television operator, the city of Paragould, Arkansas constructs a competing municipally owned cable system. Once in operation, Paragould City Cable faces vigorous competition from the incumbent...
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Keywords:
Business Strategy;
Television Entertainment;
Competitive Strategy;
Distribution Channels;
Media;
Public Sector;
Programs;
Growth and Development Strategy;
Cost;
Performance Improvement;
Entertainment and Recreation Industry;
Arkansas
Emmons, Willis M., III. "Paragould City Cable." Harvard Business School Case 794-030, October 1993. (Revised October 1996.)
- May 1993 (Revised June 1993)
- Case
ABC Company
Herzlinger, Regina E. "ABC Company." Harvard Business School Case 193-169, May 1993. (Revised June 1993.)
- May 1993
- Teaching Note
WJAC (A)—The Birth of a Radio Station TN
- September 1990
- Case
Corporate News in the Los Angeles Times
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Corporate News in the Los Angeles Times." Harvard Business School Case 591-010, September 1990.
- August 1990
- Case
General Foods Corp.: Adapting to the New Electronic Media
Greyser, Stephen A. "General Foods Corp.: Adapting to the New Electronic Media." Harvard Business School Case 591-024, August 1990.
- March 1989
- Background Note
Industry Note: In-Car Entertainment
By: F. Warren McFarlan and H. Jeff Smith
Keywords:
Media
McFarlan, F. Warren, and H. Jeff Smith. "Industry Note: In-Car Entertainment." Harvard Business School Background Note 189-156, March 1989.
- March 1989
- Teaching Note
Philips In-Car Entertainment (A), (B), & (C), and Industry Note: In-Car Entertainment, Teaching Note
By: F. Warren McFarlan and H. Jeff Smith
- March 1989
- Supplement
Philips In-Car Entertainment (C)
By: F. Warren McFarlan and H. Jeff Smith
McFarlan, F. Warren, and H. Jeff Smith. "Philips In-Car Entertainment (C)." Harvard Business School Supplement 189-155, March 1989.
- February 1987
- Case
PBS National Advertising Plan
Greyser, Stephen A. "PBS National Advertising Plan." Harvard Business School Case 587-152, February 1987.
- April 1986 (Revised October 1986)
- Case
Office Technology, Inc. (A1): Video Background
By: Michael Beer and Richard E. Walton
Beer, Michael, and Richard E. Walton. "Office Technology, Inc. (A1): Video Background." Harvard Business School Case 486-097, April 1986. (Revised October 1986.)
- April 1985 (Revised June 1990)
- Case
STA Media
Keywords:
Media
Sahlman, William A. "STA Media." Harvard Business School Case 285-147, April 1985. (Revised June 1990.)