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Publications

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    • All HBS Web  (105,508)
      • Faculty Publications  (186)

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      • 2022
      • Working Paper

      Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

      By: Magie Cheng and Shunyuan Zhang
      The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on an influencer’s reputation. We collect a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in...  View Details
      Keywords: Influencer Marketing; Social Influencers; Brand; Sponsorship; Video Analytics; Marketing; Brands and Branding; Media; Reputation
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      Cheng, Magie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Harvard Business School Working Paper, No. 22-067, April 2022.
      • December 2021
      • Article

      Left- and Right-Leaning News Organizations Use Negative Emotional Content and Elicit User Engagement Similarly

      By: Andrea Bellovary, Nathaniel Young and Amit Goldenberg
      Negativity has historically dominated news content; however, little research has examined how news organizations use affect on social media, where content is generally positive. In the current project we ask a few questions: Do news organizations on Twitter use...  View Details
      Keywords: Negative Press; Twitter; Political Affiliation; Affect; News; Media; Internet and the Web; Emotions; Perspective; Social Media
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      Bellovary, Andrea, Nathaniel Young, and Amit Goldenberg. "Left- and Right-Leaning News Organizations Use Negative Emotional Content and Elicit User Engagement Similarly." Affective Science 2, no. 4 (December 2021): 391–396.
      • September 2021 (Revised March 2022)
      • Case

      Katie Couric Media: Landing the First Client

      By: N. Louis Shipley and William R. Kerr
      In May 2018, celebrated journalist Katie Couric and her husband, John Molner, had recently launched a full-service media firm called Katie Couric Media (KCM). Couric treasured the opportunity to address important social issues like gender equality, environmental...  View Details
      Keywords: Customer Acquisition; Subscription Model; Entrepreneurship; Business Startups; Media; Customers; Acquisition; Social Issues; Brands and Branding; Media and Broadcasting Industry
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      Shipley, N. Louis, and William R. Kerr. "Katie Couric Media: Landing the First Client." Harvard Business School Case 822-011, September 2021. (Revised March 2022.)
      • April 2021
      • Case

      Glass-Shattering Leaders: Ros Atkins

      By: Boris Groysberg and Colleen Ammerman
      Ros Atkins launched the 50:50 Project on a BBC news program he anchored, deciding with his team to start tracking the gender of the contributors and experts featured on the show. Before long, it was clear that monitoring the data led to increased awareness of a gender...  View Details
      Keywords: Gender Equality; Allyship; Representation; Leadership; Gender; Equality and Inequality; Media; Analytics and Data Science
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      Groysberg, Boris, and Colleen Ammerman. "Glass-Shattering Leaders: Ros Atkins." Harvard Business School Case 421-075, April 2021.
      • February 2021
      • Teaching Plan

      Soofa: Displaying the Right Path?

      By: Jeffrey J. Bussgang and Amy Klopfenstein
      This teaching plan serves as a supplement to the case “Soofa: Displaying the Right Path?” HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry...  View Details
      Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Judgments; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
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      Bussgang, Jeffrey J., and Amy Klopfenstein. "Soofa: Displaying the Right Path?" Harvard Business School Teaching Plan 821-055, February 2021.
      • February 2021 (Revised February 2021)
      • Case

      World of Dreams Entertainment Group: Building a Resilient Business

      By: Lynda M. Applegate, Sarah Endline and Michael Norris
      In 2021, Ron DeShay, former American Idol producer, is launching his new business venture: World of Dreams Entertainment Group. World of Dreams rethought the existing TV production model, giving audiences more power to directly influence the creation of shows through a...  View Details
      Keywords: Digital Platforms; Television Entertainment; Media; Social Issues; Sports; Business Ventures; Entertainment and Recreation Industry; United States; California; Los Angeles
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      Applegate, Lynda M., Sarah Endline, and Michael Norris. "World of Dreams Entertainment Group: Building a Resilient Business." Harvard Business School Case 821-039, February 2021. (Revised February 2021.)
      • October 2020 (Revised April 2022)
      • Case

      When Institutions Fail: HIV/AIDS in the 1980s

      By: Tom Nicholas and Christian Godwin
      During the early 1980s, young gay men in urban centers such as San Francisco and New York City began contracting a mysterious illness that would come to be known as HIV/AIDS. A diagnosis meant almost certain death, with a less than 1% survival rate. Conflicting...  View Details
      Keywords: Ethics; Policy; Government and Politics; Health Pandemics; History; Rights; Media; Organizations; Business and Community Relations; Religion; Social Psychology; Identity; Prejudice and Bias; Social Issues; Public Opinion; Pharmaceutical Industry; Biotechnology Industry; Health Industry; Journalism and News Industry; Media and Broadcasting Industry; Public Administration Industry; United States
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      Nicholas, Tom, and Christian Godwin. "When Institutions Fail: HIV/AIDS in the 1980s." Harvard Business School Case 821-002, October 2020. (Revised April 2022.)
      • August 2020
      • Teaching Note

      Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder

      By: Rosabeth Moss Kanter and Joyce J. Kim
      Teaching Note for Case No. 321-015. In 2019, Sesame Workshop celebrated its 50th anniversary while on a winning streak of social impact, innovation, and peak media and financial results. Over the past four years, CEO Jeff Dunn and his turnaround team exhibited...  View Details
      Keywords: Social Impact; Innovation; Television; Children; Media; Television Entertainment; Education; Innovation and Invention; Change Management; Leadership; Mission and Purpose; Organizational Culture; Education Industry; Media and Broadcasting Industry
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      Kanter, Rosabeth Moss, and Joyce J. Kim. "Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder." Harvard Business School Teaching Note 321-041, August 2020.
      • July 2020
      • Supplement

      Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder

      By: Rosabeth Moss Kanter and Joyce J. Kim
      In 2019, Sesame Workshop celebrated its 50th anniversary while on a winning streak of social impact, innovation, and peak media and financial results. Over the past four years, CEO Jeff Dunn and his turnaround team exhibited values-driven leadership, instituted...  View Details
      Keywords: Social Impact; Children; Media; Television Entertainment; Education; Innovation and Invention; Change Management; Leadership; Mission and Purpose; Organizational Culture; Education Industry; Media and Broadcasting Industry
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      Kanter, Rosabeth Moss, and Joyce J. Kim. "Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder." Harvard Business School Supplement 321-015, July 2020.
      • July 2020 (Revised April 2022)
      • Case

      Paris Saint-Germain: Building One of the World's Top Sports Brands

      By: Anita Elberse and David Moreno Vicente
      In March 2020, Nasser Al-Khelaifi, the president of French soccer club Paris Saint-Germain (‘PSG’) sees his team clinch a spot among the last eight clubs to compete in the UEFA Champions League. Established in 1970 and initially a club with only moderate success, PSG’s...  View Details
      Keywords: Soccer; Football; Superstars; Talent; Talent Development; General Management; Sports; Entertainment; Media; Talent and Talent Management; Globalization; Brands and Branding; Marketing; Strategy; Sports Industry; Europe
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      Elberse, Anita, and David Moreno Vicente. "Paris Saint-Germain: Building One of the World's Top Sports Brands." Harvard Business School Case 521-006, July 2020. (Revised April 2022.)
      • July 2020 (Revised October 2020)
      • Case

      Live Nation and Pharrell Williams

      By: Anita Elberse and Kate Christensen
      “We’re in business together, and whether we lose a few million dollars or make a few million dollars, let’s do this. If you think you can pull it off, I’m behind you.” Michael Rapino, chief executive officer of Live Nation, the world’s leading live entertainment...  View Details
      Keywords: Music; Entertainment; Superstars; Talent; Labor Economics; General Management; Music Entertainment; Media; Talent and Talent Management; Joint Ventures; Marketing; Strategy; Music Industry
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      Elberse, Anita, and Kate Christensen. "Live Nation and Pharrell Williams." Harvard Business School Case 521-005, July 2020. (Revised October 2020.)
      • June 2020 (Revised August 2021)
      • Case

      Time Out: The Evolution from Media to Markets

      By: Kate Barasz and Eva Ascarza
      In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in...  View Details
      Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands and Branding; Media; Marketing; Marketing Strategy; Organizational Change and Adaptation; Strategy; Media and Broadcasting Industry; Food and Beverage Industry; United Kingdom; United States
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      Barasz, Kate, and Eva Ascarza. "Time Out: The Evolution from Media to Markets." Harvard Business School Case 520-128, June 2020. (Revised August 2021.)
      • June 2020
      • Case

      Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global

      By: Anita Elberse and Lizzy Woodham
      Bang Si-Hyuk (‘Hitman Bang’) is the founder and co-chief executive officer of Big Hit Entertainment, the company behind BTS, a ‘K-pop’ band that has found unparalleled success around the globe—a remarkable feat given that most of their songs are in Korean. It is March...  View Details
      Keywords: Music; Entertainment; Superstars; Talent; Talent Development; Labor Economics; General Management; Music Entertainment; Media; Talent and Talent Management; Labor; Contracts; Marketing; Strategy; Music Industry; Entertainment and Recreation Industry
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      Elberse, Anita, and Lizzy Woodham. "Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global." Harvard Business School Case 520-125, June 2020.
      • May 2020 (Revised September 2020)
      • Case

      Soofa: Displaying the Right Path?

      By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal
      In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and...  View Details
      Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Network Effects; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Partners and Partnerships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
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      Bussgang, Jeffrey J., Amy Klopfenstein, and Amram Migdal. "Soofa: Displaying the Right Path?" Harvard Business School Case 820-098, May 2020. (Revised September 2020.)
      • May 18, 2020
      • Other Article

      Media Bias? But Not What You Think It Is

      By: Frank V. Cespedes
      The media are often accused of political bias. But news outlets reflect many political beliefs in a fragmented media environment. However, an almost across-the-board bias is how news media talk about digital business, and the pandemic has exacerbated that bias, which...  View Details
      Keywords: Bias; Digital Business; Media; Disruption; Health Pandemics
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      Cespedes, Frank V. "Media Bias? But Not What You Think It Is." Medium (May 18, 2020).
      • April 2020
      • Case

      TiVo 2020

      By: David B. Yoffie and Daniel Fisher
      This short case provides an update on TiVo from 2016-2020. The case covers TiVo merger with Rovi, the turnover of several CEOs, and struggles on how to reposition its product business (the digital video recorder).  View Details
      Keywords: Streaming; Media; Technological Innovation; Strategy; Media and Broadcasting Industry
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      Yoffie, David B., and Daniel Fisher. "TiVo 2020." Harvard Business School Case 720-457, April 2020.
      • April 2020
      • Article

      Digital Emotion Contagion

      By: Amit Goldenberg and James J. Gross
      People spend considerable time on digital media, and during this time they are often exposed to others’ emotion expressions. This exposure can lead their own emotion expressions to become more like others’ emotion expressions, a process we refer to as digital emotion...  View Details
      Keywords: Emotion; Emotion Contagion; Digital Media; Emotions; Media; Internet and the Web; Measurement and Metrics; Social Media
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      Goldenberg, Amit, and James J. Gross. "Digital Emotion Contagion." Trends in Cognitive Sciences 24, no. 4 (April 2020): 316–328.
      • March 2020 (Revised May 2020)
      • Case

      Redefining Mogul

      By: George Serafeim, Ethan Rouen and Sarah Gazzaniga
      Tiffany Pham taught herself to code and created a technology platform, Mogul, with the goal of providing girls and women around the world with information and opportunities. After several years Mogul had reached more than 146 million women around the world and had...  View Details
      Keywords: Women; Inclusion; Technology; Branding; Social Impact; Entrepreneurship; Internet and the Web; Information; Knowledge Dissemination; Gender; Diversity; Brands and Branding; Expansion; Strategy; Media; Personal Development and Career; Technology Industry; Media and Broadcasting Industry; United States
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      Serafeim, George, Ethan Rouen, and Sarah Gazzaniga. "Redefining Mogul." Harvard Business School Case 120-043, March 2020. (Revised May 2020.)
      • March 2020
      • Case

      Aereo

      By: Thomas R. Eisenmann and Jacey Taft
      Aereo aimed to disrupt television program distribution by providing consumers access to local broadcast TV programming using offsite antennas, cloud-based DVRs, and an Internet connection. With Aereo, consumers could “cut the cord” and avoid the high cost of a cable TV...  View Details
      Keywords: Entrepreneurship; Failure; Lawsuits and Litigation; Internet and the Web; Media; United States
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      Eisenmann, Thomas R., and Jacey Taft. "Aereo." Harvard Business School Case 820-043, March 2020.
      • February 2020
      • Teaching Note

      Fake News at DER SPIEGEL (A), (B) and (C)

      By: Aiyesha Dey and Jonas Heese
      Keywords: Accounting; Corporate Governance; Crisis Management; Media; Media and Broadcasting Industry; Germany
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      Dey, Aiyesha, and Jonas Heese. "Fake News at DER SPIEGEL (A), (B) and (C)." Harvard Business School Teaching Note 120-064, February 2020.
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