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- March 2025 (Revised April 2025)
- Case
Dominion Voting Systems v. Fox News
The case examines the Dominion Voting Systems and Fox News defamation settlement based upon statements made on air in the aftermath of the 2020 presidential election. View Details
Keywords: (General) Management; Business Earnings; Financial Statements; Change Management; Disruption; Volatility; Transition; Crime and Corruption; Cost vs Benefits; Decision Making; Decision Choices and Conditions; Decisions; Demographics; Ethics; Values and Beliefs; Corporate Finance; Cost; Governance; Governance Compliance; Governance Controls; Policy; Political Elections; Business History; Information; Law; Legal Liability; Laws and Statutes; Management; Marketing; Advertising; Media; Performance; Problems and Challenges; Society; Public Opinion; Social Issues; Media and Broadcasting Industry; United States
- March 2025
- Case
YouTube: Bidding for NFL Sunday Ticket
By: Anita Elberse and Crystal Yao
In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.’s video- sharing platform, received the news that Sundar Pichai, the chief executive officer of Alphabet and its subsidiary... View Details
- January 2025
- Case
Jaipur Literature Festival 2024
By: Tarun Khanna and Kanika Jain
The Jaipur Literature Festival had evolved from a modest gathering in 2006 into one of the world’s most significant literary events. It was known for its principle of egalitarian access, allowing people from various social backgrounds to come together and engage with... View Details
- September 2024
- Supplement
National Public Broadcasting (B)
By: Richard S. Ruback and Royce Yudkoff
Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details
Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details
- August 2024 (Revised January 2025)
- Case
Barbie: Reviving a Cultural Icon at Mattel
The 2023 release of the live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to... View Details
- June 2024
- Teaching Note
Major League Baseball: Changing the Rules of America's Pastime
By: Stephen A. Greyser, Mac Levin and Brent Schwarz
Teaching Note for HBS Case No. 924-307. The Teaching Note offers suggestions for using the case as a “product innovation” for different levels of students and their knowledge of baseball. Discussion plan questions for instructors are provided in the context of MLB’s... View Details
- 2025
- Working Paper
Investor Influence on Media Coverage: Evidence from Venture Capital-Backed Startups
By: Brian K. Baik and Albert Shin
We examine whether and how investors influence media coverage of their private portfolio companies. Using a stacked difference-in-differences design, we find that media coverage of startups increases significantly following venture capital (VC) investment. The effect... View Details
- March 2024
- Case
Katharine Graham: Changing the World
By: Robert Simons and Shirley Sun
This case traces the life of Katharine Graham from housewife to publisher of the Washington Post. Born into a family of wealth, Graham described herself as a “doormat wife” after she married Phil Graham and stayed at home to raise their children. His unexpected death... View Details
- 2024
- Working Paper
Content Moderation with Opaque Policies
By: Scott Duke Kominers and Jesse M. Shapiro
A sender sends a signal about a state to a receiver who takes an action that determines a payoff. A moderator can block some or all of the sender's signal before it reaches the receiver. When the moderator's policy is transparent to the receiver, the moderator can... View Details
- February 2024
- Article
Pricing Power in Advertising Markets: Theory and Evidence
By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu
Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize, extend, and test this prediction. We find that television outlets whose viewers watch more... View Details
- September 2023
- Supplement
David Beckham (B): Signing Lionel Messi to Inter Miami CF
By: Anita Elberse and David Moreno Vicente
In June 2023, David Beckham, co-owner of Major League Soccer team Inter Miami CF, is hoping to find a way to bring Lionel Messi, widely regarded as one of the best players the world of soccer has ever seen, to his team. But Messi—a seven-time winner of the Ballon d’Or... View Details
- September 2023 (Revised October 2023)
- Case
Mohamed Salah
By: Anita Elberse and Taher El Moataz Bellah
In June 2022, Mohamed Salah, one of the world’s best soccer players, and his lawyer and advisor Ramy Abbas Issa were in ongoing discussions with top English Premier League club Liverpool FC about a new playing contract for Salah. Arguably the Arab world’s biggest... View Details
- May 2023
- Article
A Public Health Approach to Negative News Media: The 3-to-1 Solution
By: Tyler VanderWeele and Arthur C. Brooks
There is clear evidence that the prevalence of negative media reporting has increased substantially over the past years. There is evidence also that this negative reporting adversely affects social interactions, as well as health and well-being outcomes. Given the wide... View Details
- April 2023 (Revised April 2024)
- Teaching Note
Netflix's Culture: Binge or Cringe?
By: Hubert Joly, Leonard A. Schlesinger, James Barnett and Stacy Straaberg
Teaching Note for HBS Case No. 522-096. View Details
Keywords: Compensation and Benefits; Employees; Recruitment; Resignation and Termination; Retention; Selection and Staffing; Innovation and Management; Innovation Strategy; Leadership Style; Business or Company Management; Management Style; Media; Business Processes; Organizational Culture; Organizational Structure; Performance Expectations; Performance Productivity; Creativity; Business Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Video Game Industry; North America; California; Canada; Europe; Middle East; Africa; Asia; Latin America
- 2022
- Working Paper
Stories, Statistics and Memory
By: Thomas Graeber, Christopher Roth and Florian Zimmermann
For most decisions, we rely on information encountered over the course of days,
months or years. We consume this information in various forms, including abstract
summaries of multiple data points – statistics – and contextualized anecdotes about
individual instances... View Details
- November 2022
- Background Note
The Future of E-Commerce: Lessons from the Livestream Wars in China
By: Ayelet Israeli, Jeremy Yang and Billy Chan
This note explores the emerging multi-billion dollar commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of... View Details
Keywords: Retail; Retailing; E-commerce; E-Commerce Strategy; Ecommerce; Channels Of Distribution; Marketing Communication; Livestream Commerce; Marketing; Marketing Channels; Marketing Strategy; Advertising; Brands and Branding; Media; Consumer Behavior; Social Media; Retail Industry; Consumer Products Industry; Advertising Industry; China; United States; United Kingdom
- August 2022
- Background Note
Retail Media Networks
By: Eva Ascarza, Ayelet Israeli and Celine Chammas
In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details
Keywords: Advertisers; Advertising Media; Media And Broadcasting Industry; Retail; Retail Analytics; Retail Promotion; Retailing; Ecommerce; E-Commerce Strategy; E-commerce; Marketing Communication; Targeting; Targeted Advertising; Targeted Marketing; Advertising; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Media; Marketing Channels; Retail Industry; Consumer Products Industry; Advertising Industry; United States
- June 2022 (Revised March 2024)
- Case
Netflix's Culture: Binge or Cringe?
By: Hubert Joly, Leonard A. Schlesinger, James Barnett and Stacy Straaberg
In May 2022, streaming entertainment company Netflix lost customers for the first time in more than 10 years. Once a first mover in the streaming landscape, Netflix was facing competition from Amazon Prime Video, Disney+, HBO Max, and others. A key component of... View Details
Keywords: Compensation and Benefits; Employees; Recruitment; Resignation and Termination; Retention; Selection and Staffing; Innovation and Management; Innovation Strategy; Leadership Style; Business or Company Management; Management Style; Media; Business Processes; Organizational Culture; Organizational Structure; Performance Expectations; Performance Productivity; Creativity; Business Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Video Game Industry; North America; California; Canada; Europe; Middle East; Africa; Asia; Latin America
- December 2021
- Article
Left- and Right-Leaning News Organizations Use Negative Emotional Content and Elicit User Engagement Similarly
By: Andrea Bellovary, Nathaniel Young and Amit Goldenberg
Negativity has historically dominated news content; however, little research has examined how news organizations use affect on social media, where content is generally positive. In the current project we ask a few questions: Do news organizations on Twitter use... View Details
Keywords: Negative Press; Twitter; Political Affiliation; Affect; News; Media; Internet and the Web; Emotions; Perspective; Social Media
- September 2021 (Revised March 2022)
- Case
Katie Couric Media: Landing the First Client
By: N. Louis Shipley and William R. Kerr
In May 2018, celebrated journalist Katie Couric and her husband, John Molner, had recently launched a full-service media firm called Katie Couric Media (KCM). Couric treasured the opportunity to address important social issues like gender equality, environmental... View Details