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    • All HBS Web  (119,790)
      • Faculty Publications  (299)

      Innovation StrategyRemove Innovation Strategy →

      Page 1 of 299 Results →
      • June 2025
      • Article

      Ideation with Generative AI—In Consumer Research and Beyond

      By: Julian De Freitas, G. Nave and Stefano Puntoni
      The use of large language models (LLMs) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing... View Details
      Keywords: Large Language Model; AI and Machine Learning; Creativity; Innovation Strategy
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      De Freitas, Julian, G. Nave, and Stefano Puntoni. "Ideation with Generative AI—In Consumer Research and Beyond." Journal of Consumer Research 51, no. 1 (June 2025): 18–31.
      • May 2025 (Revised May 2025)
      • Case

      Humana Commits to Value-Based Care

      By: V.G. Narayanan, Henry Eyring and David Lane
      In late 2023, CEO Bruce Broussard reviewed health insurer Humana’s transformation into a value-based care ecosystem. Under its CenterWell brand, the several millions of members in Humana Medicare Advantage plans now had access to Humana-provided primary care, home... View Details
      Keywords: Business Model; Business Units; Financing and Loans; Innovation Strategy; Growth and Development Strategy; Service Operations; Mergers and Acquisitions; Insurance; Health Care and Treatment; Partners and Partnerships; Health Industry; Insurance Industry; United States
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      Narayanan, V.G., Henry Eyring, and David Lane. "Humana Commits to Value-Based Care." Harvard Business School Case 125-013, May 2025. (Revised May 2025.)
      • April 2025
      • Teaching Note

      Allbirds: Decarbonizing Fashion (A) and (B)

      By: Michael W. Toffel, Ken Pucker and Stacy Straaberg
      Teaching Note for HBS Case Nos. 622-024, 625-004, 625-005, and 625-702. The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider... View Details
      Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Business Startups; Initial Public Offering; Knowledge Sharing; Competitive Advantage; Apparel and Accessories Industry; Fashion Industry; United States; California
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      Toffel, Michael W., Ken Pucker, and Stacy Straaberg. "Allbirds: Decarbonizing Fashion (A) and (B)." Harvard Business School Teaching Note 625-006, April 2025.
      • April 2025
      • Supplement

      Allbirds: Decarbonizing Fashion PowerPoint Supplement

      By: Michael W. Toffel, Ken Pucker and Stacy Straaberg
      The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider fashion industry. Background material highlights the growing... View Details
      Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Apparel and Accessories Industry; Fashion Industry; United States; California
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      Toffel, Michael W., Ken Pucker, and Stacy Straaberg. "Allbirds: Decarbonizing Fashion PowerPoint Supplement." Harvard Business School PowerPoint Supplement 625-005.
      • April 2025
      • Case

      Lisa Su and AMD (A)

      By: Joshua D. Margolis, Matthew Preble and Dave Habeeb
      This multimedia case study focuses on CEO Lisa Su’s turnaround and subsequent transformation of the technology company Advanced Micro Devices, Inc. (AMD). When Su accepted the top position in 2014, AMD was on the verge of collapse. Su focused the company’s culture,... View Details
      Keywords: Turnaround; Artificial Intelligence; Semiconductors; Change Management; Transformation; Decision Making; Globalized Markets and Industries; Government and Politics; AI and Machine Learning; Innovation and Management; Innovation Strategy; Innovation Leadership; Leadership; Leadership Style; Leading Change; Management; Product Design; Product Development; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Strategic Planning; Business and Shareholder Relations; Business and Stakeholder Relations; Research and Development; Business Strategy; Competitive Strategy; Competitive Advantage; Corporate Strategy; Semiconductor Industry; Computer Industry; United States; California; Texas
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      Margolis, Joshua D., Matthew Preble, and Dave Habeeb. "Lisa Su and AMD (A)." Harvard Business School Multimedia/Video Case 425-704, April 2025.
      • April 2025
      • Teaching Note

      ZEISS: Commercializing Science

      By: Maria P. Roche
      Teaching Note for HBS Case No. 725-359. View Details
      Keywords: Business Model; Business Organization; Decisions; Business Strategy; Competition; Business History; Collaborative Innovation and Invention; Independent Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Knowledge Sharing; Industry Growth; Monopoly; Organizational Culture; Supply Chain Management; Partners and Partnerships; Risk and Uncertainty; Adaptation; Commercialization; Resource Allocation; Corporate Strategy; Semiconductor Industry; Technology Industry; Germany; Europe
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      Roche, Maria P. "ZEISS: Commercializing Science." Harvard Business School Teaching Note 725-458, April 2025.
      • April 2025
      • Supplement

      ZEISS: Commercializing Science

      By: Maria P. Roche and Richie Zitomer
      Spreadsheet Supplement for HBS Case No. 725-359. View Details
      Keywords: Business Model; Business Organization; Decisions; Business Strategy; Competition; Business History; Collaborative Innovation and Invention; Independent Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Knowledge Sharing; Industry Growth; Monopoly; Organizational Culture; Supply Chain Management; Partners and Partnerships; Risk and Uncertainty; Adaptation; Commercialization; Resource Allocation; Corporate Strategy; Semiconductor Industry; Technology Industry; Germany; Europe
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      Roche, Maria P., and Richie Zitomer. "ZEISS: Commercializing Science." Harvard Business School Spreadsheet Supplement 725-856, April 2025.
      • 2025
      • Working Paper

      Transferability MATTRs: Towards Understanding Antecedents of Strategic Licensing

      By: Dafna F. Bearson and Maria P. Roche
      This paper examines the antecedents of firms’ decisions to license intellectual property (IP). We propose a conceptual framework emphasizing two critical factors: (1) transferability, which we define as the ease of moving knowledge embodied in inventions across firm... View Details
      Keywords: Technological Innovation; Innovation Strategy; Intellectual Property; Value Creation
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      Bearson, Dafna F., and Maria P. Roche. "Transferability MATTRs: Towards Understanding Antecedents of Strategic Licensing." Harvard Business School Working Paper, No. 25-042, March 2025.
      • March 2025
      • Case

      Stagwell: AI and the Future of Marketing

      By: Suraj Srinivasan and Radhika Kak
      In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details
      Keywords: Marketing; Advertising; Retention; Innovation Strategy; Advertising Industry; Technology Industry
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      Srinivasan, Suraj, and Radhika Kak. "Stagwell: AI and the Future of Marketing." Harvard Business School Case 125-089, March 2025.
      • March 2025
      • Case

      Harvey: AI for Lawyers

      By: Suraj Srinivasan, Charles Krumholz and Radhika Kak
      In early 2025, Winston Weinberg and Gabe Pereyra, co-founders of Harvey AI, reflected on the company’s meteoric rise as a pioneer in AI-powered legal technology. Since its founding in 2022, Harvey had transformed how lawyers approached research, drafting, and document... View Details
      Keywords: Innovation Strategy; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Product Positioning; Legal Services Industry; Technology Industry; New York (city, NY); San Francisco; London
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      Srinivasan, Suraj, Charles Krumholz, and Radhika Kak. "Harvey: AI for Lawyers." Harvard Business School Case 125-087, March 2025.
      • January 2025
      • Case

      Hebbia: Redefining Productivity for Knowledge Workers Using AI

      By: Suraj Srinivasan and Minoshka Narayan
      In early 2025, George Sivulka, founder and CEO of Hebbia, reflected on the company’s rapid ascent as a pioneer in GenAI-powered productivity tools for knowledge workers. With its proprietary technology, Hebbia had redefined information retrieval and analysis and earned... View Details
      Keywords: Transformation; Customer Relationship Management; AI and Machine Learning; Innovation and Management; Innovation Strategy; Service Delivery; Technological Innovation; Growth and Development Strategy; Competitive Strategy; Banking Industry; Financial Services Industry; Technology Industry; United States; New York (city, NY)
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      Srinivasan, Suraj, and Minoshka Narayan. "Hebbia: Redefining Productivity for Knowledge Workers Using AI." Harvard Business School Case 125-075, January 2025.
      • January 2025
      • Case

      Davivienda Bank's Upskilling and Reskilling Strategy in Colombia (Abridged)

      By: Jorge Tamayo, Raffaella Sadun and Jenyfeer Martinez Buitrago
      Set in 2022, this abridged case examines the digital transformation strategy of Davivienda—a leading player in Colombia’s commercial banking sector and one of the companies belonging to Grupo Bolívar, a major Colombian conglomerate—and the bank’s upskilling and... View Details
      Keywords: Change Management; Transformation; Decision Choices and Conditions; Digital Strategy; Digital Transformation; Internet and the Web; Mobile and Wireless Technology; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Business Strategy; Corporate Strategy; Talent and Talent Management; Training; Organizational Culture; Banking Industry; Latin America; Central America; South America; Colombia
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      Tamayo, Jorge, Raffaella Sadun, and Jenyfeer Martinez Buitrago. "Davivienda Bank's Upskilling and Reskilling Strategy in Colombia (Abridged)." Harvard Business School Case 725-428, January 2025.
      • January 2025
      • Supplement

      Wendell Weeks at Corning Inc.

      By: Ryan Raffaelli
      Keywords: Innovation and Invention; Innovation Strategy; Technological Innovation; Disruptive Innovation; Information Technology; Leadership; Health Pandemics; Technology Industry; United States; New York (city, NY)
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      Raffaelli, Ryan. "Wendell Weeks at Corning Inc." Harvard Business School Multimedia/Video Supplement 425-711, January 2025.
      • January 2025
      • Case

      AI Meets VC: The Data-Driven Revolution at Quantum Light Capital

      By: Lauren Cohen, Grace Headinger and Sophia Pan
      Ilya Kondrashov, CEO of Quantum Light Capital, was driven to harness AI for identifying high-potential scale-ups. Collaborating with Nik Storonsky, founder of Revolut, the duo observed that most venture capital (VC) decisions were heavily influenced by emotion, with... View Details
      Keywords: Artificial Intelligence; Business Finance; Data Analysis; Angel Investors; Cognitive Biases; Scale; Venture Capital; Investment; Business Model; Forecasting and Prediction; Technological Innovation; Innovation Strategy; Behavior; Cognition and Thinking; Public Opinion; Private Sector; Business Strategy; Competitive Advantage; Business Earnings; Behavioral Finance; AI and Machine Learning; Analytics and Data Science; Business Startups; Financial Services Industry; London; United Kingdom
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      Cohen, Lauren, Grace Headinger, and Sophia Pan. "AI Meets VC: The Data-Driven Revolution at Quantum Light Capital." Harvard Business School Case 225-053, January 2025.
      • January 2025 (Revised April 2025)
      • Case

      Mercado Libre: The Best Is Yet to Come

      By: Krishna G. Palepu, Fernando Fragueiro, Carla Larangeira and Mariana Cal
      In 2024, Marcos Galperín, CEO and co-founder of Mercado Libre, reflected on its 25-year rise as Latin America’s largest marketplace, fintech leader, and most valuable public company. With operations spanning 18 countries and a robust ecosystem combining e-commerce,... View Details
      Keywords: Entrepreneurship; Multinational Firms and Management; Recruitment; Compensation and Benefits; Innovation Leadership; Innovation Strategy; Leadership Style; Business or Company Management; Management Practices and Processes; Management Succession; E-commerce; Emerging Markets; Distribution; Logistics; Organizational Culture; Organizational Design; Business Strategy; Competition; Growth and Development Strategy; Corporate Strategy; Technology Industry; Financial Services Industry; Retail Industry; Latin America; Mexico; Brazil; Argentina
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      Palepu, Krishna G., Fernando Fragueiro, Carla Larangeira, and Mariana Cal. "Mercado Libre: The Best Is Yet to Come." Harvard Business School Case 325-065, January 2025. (Revised April 2025.)
      • January 2025
      • Case

      A Winning Strategy (A): Innovation in Olympic Speed Skating

      By: Rebecca Karp, Maria Roche, Maisie Wiltshire-Gordon and Tom Quinn
      This case describes two innovators in the Olympic sport of speed skating: the U.S. Men’s team, which devised a new approach to the team pursuit event following their disappointing performance in the 2018 Winter Olympics; and Nils van der Poel, a Swedish skater who... View Details
      Keywords: Sports; Disruptive Innovation; Innovation Strategy; Competitive Strategy; Competitive Advantage; Knowledge Sharing; Sports Industry; United States; Sweden; Netherlands; Norway
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      Karp, Rebecca, Maria Roche, Maisie Wiltshire-Gordon, and Tom Quinn. "A Winning Strategy (A): Innovation in Olympic Speed Skating." Harvard Business School Case 725-391, January 2025.
      • January 2025
      • Supplement

      A Winning Strategy (B): Innovation in Olympic Speed Skating

      By: Rebecca Karp, Maria Roche, Maisie Wiltshire-Gordon and Tom Quinn
      This case describes the aftermath of decisions made by two innovators in the Olympic sport of speed skating: the U.S. Men’s team, which devised a new approach to the team pursuit event; and Nils van der Poel, a Swedish skater who created a new training plan that defied... View Details
      Keywords: Sports; Disruptive Innovation; Innovation Strategy; Competitive Strategy; Competitive Advantage; Knowledge Sharing; Performance Improvement; Sports Industry; United States; Sweden; Netherlands; Norway
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      Karp, Rebecca, Maria Roche, Maisie Wiltshire-Gordon, and Tom Quinn. "A Winning Strategy (B): Innovation in Olympic Speed Skating." Harvard Business School Supplement 725-413, January 2025.
      • December 2024
      • Case

      Tencent Games

      By: Rebecca Karp, Billy Chan and Nancy Hua Dai
      For years, Tencent Games, a division of China’s largest internet company, had taken the lion’s share of revenue in the global gaming market with blockbuster titles such as “League of Legends” and “PUBG: Battlegrounds.” These games defined the game genres that they... View Details
      Keywords: Decisions; Games, Gaming, and Gambling; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Product Development; Organizational Culture; Business Strategy; Investment; Competitive Strategy; Video Game Industry; Europe; China
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      Karp, Rebecca, Billy Chan, and Nancy Hua Dai. "Tencent Games." Harvard Business School Case 725-411, December 2024.
      • December 2024
      • Case

      Blue Cross Blue Shield of Michigan (BCBSM): The AI Journey

      By: Shikhar Ghosh
      In early 2024, Bill Fandrich, Executive VP and CIO of Blue Cross Blue Shield of Michigan (BCBSM), faced a critical decision about AI adoption within the organization. Fandrich had championed AI implementation at BCBSM. After successfully developing three AI... View Details
      Keywords: Blue Cross; Automation; Generative Ai; Health Insurance; Insurance Companies; Innovation; IT Strategy; Organizational Transformations; Technology; Non-profit; AI and Machine Learning; Health; Digital Strategy; Digital Transformation; Leadership; Technology Adoption; Job Cuts and Outsourcing; Innovation Strategy; Health Industry; Insurance Industry; Michigan
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      Ghosh, Shikhar. "Blue Cross Blue Shield of Michigan (BCBSM): The AI Journey." Harvard Business School Case 825-082, December 2024.
      • November–December 2024
      • Article

      Scaling Up Transformational Innovations

      By: Peter Koen, Ananya Sheth, Mike DiPaola and Linda A. Hill
      For large companies operating in mature sectors—such as Procter & Gamble in consumer goods, Apple in consumer electronics, and Adobe in cloud software—driving growth is a perennial challenge. Growth through acquisition is always an option, but companies often quickly... View Details
      Keywords: Growth and Development Strategy; Leadership; Innovation Strategy; Consumer Products Industry
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      Koen, Peter, Ananya Sheth, Mike DiPaola, and Linda A. Hill. "Scaling Up Transformational Innovations." Harvard Business Review 102, no. 6 (November–December 2024): 78–85.
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