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All HBS Web
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- Faculty Publications (248)
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- September 1984 (Revised March 1993)
- Background Note
Marketing Planning and Organization
By: Robert J. Dolan
Presents guidelines for effective marketing planning. Provides a general outline of the contents of a typical marketing plan, the process by which the plan is developed, and considers the benefits successful firms reap from their planning efforts and the problems that...
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Dolan, Robert J. "Marketing Planning and Organization." Harvard Business School Background Note 585-106, September 1984. (Revised March 1993.)
- 1979
- Article
Combinatorial Designs Related to the Strong Perfect Graph Conjecture
By: André Perold, V. Chvatal, R. L. Graham and S. Whitesides
Keywords:
Design
Perold, André, V. Chvatal, R. L. Graham, and S. Whitesides. "Combinatorial Designs Related to the Strong Perfect Graph Conjecture." Discrete Mathematics 26, no. 2 (1979): 83–92.
- Article
Information Processing as an Integrating Concept in Organization Design
By: Michael Tushman and D. Nadler
Tushman, Michael, and D. Nadler. "Information Processing as an Integrating Concept in Organization Design." Academy of Management Review 3, no. 3 (July 1978): 613–624.
- June 1972
- Case
Design and Manufacturing Co.
By: Joseph L. Bower
Keywords:
Design
Bower, Joseph L. "Design and Manufacturing Co." Harvard Business School Case 372-343, June 1972.
- Teaching Interest
DESIGN THEORY AND PRACTICE ES285
By: Roberto Verganti
Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details
Keywords:
Integrated Design;
Leadership;
User Experience Design;
Design;
Strategy;
Technology;
Product Design
- Research Summary
Designing Productive Zones of Privacy
A common theme that integrates Professor Bernstein's research and course development is how the design of boundaries to observation in organizations can shape more productive employee behaviors in increasingly transparent workplaces. If the stream of research... View Details
- Research Summary
Overview
By: Ryan W. Buell
From creating flight itineraries online, to interacting with tellers to complete complex banking transactions, to engaging with the government to address civic problems, customers are playing an increasingly vital role in the performance of operations in a broadening...
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Keywords:
Service Operations;
Customer Satisfaction;
Customer Retention;
Customer Behavior;
Operational Transparency;
Customer Compatibility;
Engagement;
Customers;
Decision Making;
Design;
Management;
Operations;
Quality;
Relationships;
Social Psychology;
Technology;
Value;
Banking Industry;
Service Industry;
Travel Industry;
Web Services Industry;
Retail Industry;
Food and Beverage Industry
- Research Summary
Overview
By: Roberto Verganti
Roberto’s research focuses on how to create innovations that are meaningful for people, for society, and for their creators. He explores how leaders and organizations generate radically new visions, and make those visions come real. His studies lie at the intersection...
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