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- August 2021
- Case
Northvolt: Making the World's Greenest Battery
By: Jurgen Weiss and Emilie Billaud
In 2021, the demand for lithium-ion batteries increased rapidly, particularly for electric vehicles. Anxious not to be reliant on Asian players, Europe was keen on developing its own home-grown capacity to control the value chain, maintain employment in Europe, and get...
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Keywords:
Electric Vehicles;
Lithium-ion Batteries;
Business Ventures;
Energy;
Green Technology;
Technological Innovation;
Growth and Development Strategy;
Competitive Advantage;
Transportation;
Supply Chain;
Globalized Markets and Industries;
Goals and Objectives;
Factories, Labs, and Plants;
Battery Industry;
Energy Industry;
Green Technology Industry;
Transportation Industry;
Europe;
Sweden;
Germany;
Poland
- July 2021
- Case
Mary Kay Inc.: Enriching Women's Lives while Embracing Change
By: Elie Ofek, K. Shelette Stewart and Julia Kelley
In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct sales company whose Independent Beauty Consultants purchased its beauty and cosmetics products at...
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Keywords:
Advertising Campaigns;
Demographics;
Marketing;
Brands and Branding;
Marketing Channels;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Product Positioning;
Social Marketing;
Salesforce Management;
Organizations;
Mission and Purpose;
Organizational Change and Adaptation;
Innovation and Invention;
Innovation Strategy;
Competition;
Competitive Strategy;
Competitive Advantage;
Beauty and Cosmetics Industry;
North and Central America;
United States;
Europe;
Asia;
Texas
- May 2021
- Case
Colombia: An Economic Premium to Peace?
Keywords:
Productivity;
Productivity Growth;
Conflict;
Conflict Management;
Labor Force Participation;
Labor Market;
Competitiveness;
Dutch Disease;
Security;
Peace;
Informality;
Labor Laws;
Total Factor Productivity;
Labor Productivity;
Economics;
Development Economics;
Economic Growth;
Economy;
Macroeconomics;
Competitive Advantage;
Infrastructure;
Negotiation;
Inflation and Deflation;
Non-Renewable Energy;
National Security;
Government Administration;
Latin America;
Central America;
Colombia;
South America
- May 2021 (Revised September 2021)
- Case
Headspace vs. Calm: A Mindful Competition
By: Ayelet Israeli and Anne Wilson
By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable...
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Keywords:
Marketing Communication;
Integrated Strategy;
Brand;
Brand ＆ Product Management;
Brand Communication;
Brand Differentiation;
Brand Building;
Brand Management;
E-commerce;
E-Commerce Strategy;
Ecommerce;
App;
App Development;
Applications;
COVID;
COVID-19;
Pandemic;
Pricing;
Pricing Strategy;
Subscription Model;
Subscription;
Partnerships;
Strategic Partnerships;
B2B Vs. B2C;
B2B;
Health ＆ Wellness;
Wellbeing;
Digitization;
Commoditization;
Mobile App;
Mobile App Industry;
Mobile Healthcare;
Mobile Marketing;
Digital Brand;
Digital Health;
Digital Marketing;
Consumer Health;
Apps;
Online Business;
Online Competition;
Online Community;
Online Entertainment;
Entertainment And Leisure;
Meditation;
Marketing;
Marketing Communications;
Brands and Branding;
Price;
Strategy;
Competition;
Competitive Strategy;
Competitive Advantage;
Partners and Partnerships;
Health;
Well-being;
Mobile Technology;
Communication;
Communication Strategy;
Disruption;
Consumer Behavior;
Online Advertising;
Health Industry;
Technology Industry;
Communications Industry;
United States;
North America;
United Kingdom
- April 2021
- Teaching Note
Drinkworks: Home Bar by Keurig
By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch...
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Keywords:
Marketing;
Marketing Strategy;
Product Marketing;
Product Launch;
Product Positioning;
Markets;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Market Design;
Distribution;
Distribution Channels;
Product;
Product Design;
Product Development;
Business Model;
Customers;
Customer Value and Value Chain;
Decision Making;
Decisions;
Goods and Commodities;
Innovation and Invention;
Technological Innovation;
Business or Company Management;
Growth and Development Strategy;
Research;
Research and Development;
Strategy;
Adoption;
Competitive Advantage;
Segmentation;
Technology;
Hardware;
Value;
Value Creation;
Food and Beverage Industry;
Consumer Products Industry;
North and Central America;
United States
- 2021
- Working Paper
Time Dependency, Data Flow, and Competitive Advantage
Data is fundamental to machine learning-based products and services and is considered strategic due to its externalities for businesses, governments, non-profits, and more generally for society. It is renowned that the value of organizations (businesses, government...
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- 2021
- Article
The Virtues and Limitations of Dynamic Capabilities
By: Bharat Anand and David J. Collis
Dynamic capabilities have been identified as a key determinant of competitive advantage. This paper explores the foundations of dynamic capabilities, and the limits to their effectiveness, first theoretically and then through the case of Danaher, the most successful...
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- January 2021
- Supplement
Bespoken Spirits: Disrupting Distilling
By: Benjamin C. Esty and Daniel Fisher
On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ...
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Keywords:
Business Ventures;
Business Strategy;
Competitive Advantage;
Disruption;
Entrepreneurship;
Environmental Sustainability;
Cash Flow;
Disruptive Innovation;
Innovation Strategy;
Brands and Branding;
Business Model;
Consumer Products Industry;
Food and Beverage Industry;
Service Industry;
United States;
California
- January 2021
- Case
Bespoken Spirits: Disrupting Distilling
By: Benjamin C. Esty and Daniel Fisher
On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ...
View Details
Keywords:
Business Ventures;
Business Strategy;
Competitive Advantage;
Disruption;
Entrepreneurship;
Environmental Sustainability;
Cash Flow;
Disruptive Innovation;
Innovation Strategy;
Brands and Branding;
Business Model;
Consumer Products Industry;
Food and Beverage Industry;
Service Industry;
United States;
California
- January 2021 (Revised February 2021)
- Case
Tech with a Side of Pizza: How Domino's Rose to the Top
By: Boris Groysberg, Sarah L. Abbott and Susan Seligson
After hitting an all-time low in 2008, Domino’s Pizza underwent a vigorous rebranding, product development, and embraced innovative technologies to become the world’s leading international fast-food retailer. Domino’s considered itself as much a tech company as it was...
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Keywords:
Digital Marketing;
Digital Technology;
Innovation;
Scaling;
Data Analytics;
Turnaround;
Technological Innovation;
Technology;
Strategy;
Management;
Marketing;
Operations;
Human Resources;
Entrepreneurship;
Change Management;
Analysis;
Performance;
Customers;
Growth and Development;
Competitive Advantage;
Employees;
Training;
Leadership Development;
Food and Beverage Industry;
Technology Industry;
United States
- Article
How Long Can a Company Thrive Doing Just One Thing?
By: Andy Wu and Scott Duke Kominers
The news that the chat app Slack was being sold to veteran customer relationship management company Salesforce for $27.7 billion raised a lot of eyebrows. Why sell after a year of explosive growth? The deal, however, epitomizes a question facing so-called best-of-breed...
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- September 2020
- Teaching Note
Commonwealth Joe Coffee Roasters
Teaching Note for HBS Case No. 719-451.
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- September 2020
- Teaching Note
TransDigm in 2017: The Beginning of the End or the End of the Beginning?
By: Benjamin C. Esty and Daniel Fisher
Teaching Note for HBS Case No. 720-422. TransDigm was a highly acquisitive company that manufactured a wide range of highly engineered aerospace parts for both military and commercial customers. Over the ten years ending in 2016, its stock price had increase ten times,...
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Keywords:
Value Capturing;
Pricing Strategy;
Supplier Power;
Buyer Power;
Porter's Five Forces;
Bargaining Power;
Monopoly;
Aerospace;
Acquisition Strategy;
Value Drivers;
Ethical Behavior;
Regulation;
Growth Strategy;
Business Ethics;
Defense;
Procurement;
Sustainability;
Value-Based Business Strategy;
Acquisition;
Ethics;
Private Equity;
Financial Strategy;
Growth Management;
Performance Evaluation;
Business Strategy;
Competitive Strategy;
Horizontal Integration;
Value Creation;
Competitive Advantage;
Aerospace Industry;
Air Transportation Industry;
United States
- September 2020
- Case
Drinkworks: Home Bar by Keurig
By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an...
View Details
Keywords:
Marketing;
Marketing Strategy;
Product Marketing;
Product Launch;
Product Positioning;
Markets;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Market Design;
Distribution;
Distribution Channels;
Product;
Product Design;
Product Development;
Business Model;
Customers;
Customer Value and Value Chain;
Decision Making;
Decisions;
Goods and Commodities;
Innovation and Invention;
Technological Innovation;
Business or Company Management;
Growth and Development Strategy;
Research;
Research and Development;
Strategy;
Adoption;
Competitive Advantage;
Segmentation;
Technology;
Hardware;
Value;
Value Creation;
Food and Beverage Industry;
Consumer Products Industry;
North and Central America;
United States
- September 2020
- Teaching Note
Uber: Competing Globally
Teaching Note for HBS Case No. 720-404.
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Keywords:
Business Ventures;
Business Growth and Maturation;
Business Model;
Geography;
Geographic Location;
Geographic Scope;
Global Strategy;
Globalization;
Multinational Firms and Management;
Globalized Markets and Industries;
Governance;
Governance Controls;
Governing Rules, Regulations, and Reforms;
Innovation and Invention;
Disruptive Innovation;
Innovation Strategy;
Law;
Management;
Growth and Development;
Growth Management;
Markets;
Demand and Consumers;
Consumer Behavior;
Network Effects;
Emerging Markets;
Market Design;
Market Entry and Exit;
Market Participation;
Supply and Industry;
Industry Structures;
Planning;
Strategic Planning;
Relationships;
Business and Community Relations;
Business and Government Relations;
Business and Stakeholder Relations;
Labor and Management Relations;
Networks;
Adaptation;
Strategy;
Business Strategy;
Competition;
Competitive Advantage;
Competitive Strategy;
Expansion;
Technology;
Mobile Technology;
Technology Platform;
Transportation Networks;
Transportation;
Transportation Industry;
Technology Industry;
Africa;
Ghana;
Asia;
China;
Shanghai;
Shanghai Shi;
India;
New Delhi;
Europe;
United Kingdom;
London;
England;
Latin America;
North and Central America;
United States;
New York (city, NY);
New York (state, US);
South America;
Colombia
- August 2020 (Revised January 2021)
- Supplement
Facelift at Olay (B)
By: Sunil Gupta, Rajiv Lal and Olivia Hull
This supplement to Facelift at Olay (A) explains the major steps Procter & Gamble’s skincare brand Olay took to reverse several years of declining sales.
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- August 2020 (Revised May 2021)
- Case
PayPal: The Next Chapter
By: Michael Porter, Mark Kramer and Annelena Lobb
Can a social purpose and stakeholder capitalism confer a powerful competitive advantage in the age of COVID-19? For PayPal, the answer is yes. After spinning off from eBay in a 2015 IPO, the company declared its purpose as "democratizing financial services" by ensuring...
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- August 2020 (Revised September 2020)
- Case
Facelift at Olay (A)
By: Sunil Gupta, Rajiv Lal and Olivia Hull
By October 2017, Procter & Gamble’s skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay’s competitors, including hundreds of new...
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- July 2020 (Revised January 2021)
- Case
Pattern Brands
By: Sunil Gupta, Elie Ofek and Julia Kelley
In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and...
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Keywords:
Direct-to-consumer;
Brands and Branding;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Product Launch;
Product Positioning;
Business Model;
Business Startups;
Growth and Development Strategy;
Demand and Consumers;
Business Strategy;
Diversification;
Competitive Advantage;
Consumer Products Industry;
Retail Industry;
North and Central America;
United States;
New York (city, NY);
New York (state, US)
- June 2020
- Case
AFC Ajax
By: Anita Elberse
In July 2019, AFC Ajax’s chief executive officer Edwin van der Sar finalized one of the biggest transfers in soccer—that of Matthijs de Ligt, only 19 years old but already one of the sports world’s brightest stars—from AFC Ajax to Italian powerhouse Juventus FC for a...
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