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- Faculty Publications (6)
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- All HBS Web (20)
- Faculty Publications (6)
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20
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- 01 Mar 2014
- News
No Small Beer
The biggest thing in the beer business these days is the little guy. Research firm Technomics reported that the craft beer and premium import market rose almost 15 percent in...
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- October 2018 (Revised July 2023)
- Case
The Boston Beer Company (A): New CEO
By: Christina R. Wing and Marco Iansiti
In 1984, when the Boston Beer Company’s Samuel Adams Boston Lager was first sold, founder Jim Koch had helped ignite a craft beer movement by making small-batch premium beers in an era of industry consolidation. By 2018, Boston Beer was a publicly traded company that...
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Keywords:
Beer/brewing Industry;
Succession;
Leadership;
Change;
Supply Chain;
Change Management;
Entrepreneurship;
Supply Chain Management;
Management Succession;
Food and Beverage Industry;
United States;
Boston
Wing, Christina R., and Marco Iansiti. "The Boston Beer Company (A): New CEO." Harvard Business School Case 619-021, October 2018. (Revised July 2023.)
- September 2019 (Revised May 2020)
- Supplement
Keroche (E): Considering Additional Capacity
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche’s growth after entering the beer business in 2008. Although the company was operating at full capacity and not able to fulfill all of its orders, Tabitha Karanja had set a goal of growing Keroche’s share of the Kenyan beer market from...
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Keywords:
Keroche;
Alcohol;
Alcoholic Beverages;
Beer;
Beer Market;
Premium Beer;
Manufacturing;
Production;
Production Capacity;
Capacity;
Business Ventures;
Business Exit or Shutdown;
Business Growth and Maturation;
Business Startups;
Small Business;
Family Business;
Crime and Corruption;
Customer Focus and Relationships;
Decisions;
Income;
Demographics;
Geographic Scope;
Geographic Location;
Goods and Commodities;
Government Legislation;
Growth and Development;
Business History;
Lawsuits and Litigation;
Laws and Statutes;
Lawfulness;
Goals and Objectives;
Consumer Behavior;
Market Entry and Exit;
Problems and Challenges;
Safety;
Social Issues;
Poverty;
Strategy;
Competition;
Entrepreneurship;
Investment;
Financing and Loans;
Manufacturing Industry;
Food and Beverage Industry
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (E): Considering Additional Capacity." Harvard Business School Supplement 720-394, September 2019. (Revised May 2020.)
- September 2019 (Revised May 2020)
- Supplement
Keroche (D): Transforming the Core Business
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,...
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Keywords:
Keroche;
Alcohol;
Alcoholic Beverages;
Alcoholic Drinks;
Beverages;
Drinks;
Wine Industry;
Wine;
Fortified Wine;
Viena;
Viena Ice;
Beer;
Beer Market;
Premium Beer;
Manufacturing;
Summit Lager;
Business Ventures;
Business Exit or Shutdown;
Business Growth and Maturation;
Business Startups;
Small Business;
Family Business;
Crime and Corruption;
Customer Focus and Relationships;
Decisions;
Income;
Demographics;
Geographic Scope;
Geographic Location;
Goods and Commodities;
Government Legislation;
Growth and Development;
Business History;
Lawsuits and Litigation;
Laws and Statutes;
Lawfulness;
Goals and Objectives;
Consumer Behavior;
Market Entry and Exit;
Problems and Challenges;
Safety;
Social Issues;
Poverty;
Strategy;
Competition;
Manufacturing Industry;
Food and Beverage Industry;
Kenya;
Nairobi;
Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (D): Transforming the Core Business." Harvard Business School Supplement 720-393, September 2019. (Revised May 2020.)
- 09 Mar 2016
- Lessons from the Classroom
In This Classroom, Beer Can Improve Your Grade
Beer is much more fun. “In real life nobody tells you what is the number you have to maximize” “It’s a product where you get both vertical and horizontal differentiation. It’s a product everybody knows. It’s something that’s relatively...
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- 01 Dec 2019
- News
Action Plan: Tapping into a Legacy
As the new managing director of Hall & Woodhouse, one of England’s leading regional breweries, Matt Kearsey (AMP 193, 2017) knows that the best-tasting beer requires more than premium hops and pure spring...
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- February 2014
- Case
Diageo: Innovating for Africa
By: David E. Bell, Damien P. McLoughlin and Mary L. Shelman
Diageo, the world's leading premium drinks business, had a long history in Africa starting from its beer brand, Guinness, first exported to Sierra Leone in 1827. By 2013, 13% of Diageo's global revenues were from Africa, up from 9% in 2007. Diageo Africa President Nick...
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Keywords:
Africa;
Emerging Market;
Innovation;
Agribusiness;
Beverage Industry;
Emerging Markets;
Innovation Strategy;
Marketing;
Food and Beverage Industry;
Africa
Bell, David E., Damien P. McLoughlin, and Mary L. Shelman. "Diageo: Innovating for Africa." Harvard Business School Case 514-054, February 2014.
- August 2012
- Case
ARISE: A Destination-for-a-Day Spa
By: Michael Beer and Lynda St. Clair
A new Dallas-based health and beauty spa aims to use a highly distinctive human resource system as the foundation of its competitive strategy. By encouraging employees to act as "personal wellness coaches" (PWCs) with high commitment and broad responsibilities, the...
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Keywords:
Compensation and Benefits;
Motivation and Incentives;
Organizational Design;
Organizational Culture;
Service Delivery;
Competitive Strategy;
Innovation Strategy;
Health Industry;
Entertainment and Recreation Industry;
Service Industry;
Texas
Beer, Michael, and Lynda St. Clair. "ARISE: A Destination-for-a-Day Spa." Harvard Business School Brief Case 913-521, August 2012.
- Web
Faculty & Research - Leadership
Malone Fawn Weaver, as a Black woman and industry outsider in a capital-intensive, highly regulated, competitive and male-dominated spirits industry, successfully overcame numerous obstacles to launch a premium American whiskey brand,...
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- Web
Leadership - Faculty & Research
Paul Lawrence and Jay Lorsch on organizational integration, sparked the field of Organizational Behavior. Early work by Michael Beer on leading organizational change, Rosabeth Kanter on innovation for productivity, John Kotter on power...
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- 01 Dec 2000
- News
Books
business conditions has become an essential CEO survival skill. "The challenge of change has given rise to a CEO labor market that places a premium on a person's track record in leading change," write HBS professors Michael View Details
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
occasions, while the breweries told people that beer is the beverage of every occasion. That's crazy. In the old country [Italy], wine was a blue-collar beverage, not an elitist, white-collar drink." Q: In 2000, Foster's of Australia...
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- 25 Aug 2022
- News
The Great Priority Reset
There’s no telling when business travel will rebound, but if history is any guide, we will have to be patient. It took four years for business travel to climb back to previous levels after the terrorist attacks of 2001. With fewer business travelers purchasing View Details
- 01 Jun 1997
- News
Blockbuster Deals
"For several years, the cover of one conglomerate's annual report actually bore the legend '2+2=5' in large type under the company's name. They wanted you to believe that the firm's value was greater than the sum of its parts, that a View Details
Keywords:
Garry Emmons and Nancy O. Perry
- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
handed the business plan for Internet Wicket Ale Inc. (IWA), an interactive, on-line marketing company being formed to sell premium beers made by microbreweries over the Internet. According to the president...
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Keywords:
by John S. Rosenberg
- 01 Apr 2014
- First Look
First Look: April 1
Business School Case 514-054 Diageo: Innovating for Africa Diageo, the world's leading premium drinks business, had a long history in Africa starting from its beer brand Guinness first exported to Sierra...
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Keywords:
Sean Silverthorne
- 11 Sep 2012
- First Look
First Look: September 11
Michael Beer and Lynda St. ClairHarvard Business School Case 913-521 A new Dallas-based health and beauty spa aims to use a highly distinctive human resource system as the foundation of its competitive strategy. By encouraging employees...
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Keywords:
Sean Silverthorne
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
underground hacker marketplaces. Credit card numbers—from premium cards, some offered with money-back guarantees if they don’t work—go for as little as $9. That’s just one segment of a booming hacker market: Attempts to knock a particular...
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Keywords:
Dan Morrell; illustrations by Victo Ngai
- 01 Dec 2016
- News
Alumni Books of 2016
a product or service, any business can improve its innovation track record, creating products that customers will pay premium prices to bring into their lives. Entrepreneurs in Every Generation: How Successful Family Businesses Develop...
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