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- June 23, 2003
- Article
Economic Theory on Media Markets is Flawed
By: David A. Moss and Michael Fein
Moss, David A., and Michael Fein. "Economic Theory on Media Markets is Flawed." Financial Times (June 23, 2003), p. 13.
- 2016
- Chapter
User-Generated Content and Social Media
By: Michael Luca
This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from...
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Keywords:
User-generated Content;
Crowdsourcing;
Design Economics;
Internet and the Web;
Marketing;
Economics;
Media;
Social Media
Luca, Michael. "User-Generated Content and Social Media." Chap. 12 in Handbook of Media Economics. Vol. 1B, edited by Simon Anderson, Joel Waldfogel, and David Strömberg. North-Holland Publishing Company, 2016.
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 2012
- Article
The Unbundling of Advertising Agency Services: An Economic Analysis
By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
We address a puzzle surrounding the shift from bundling to unbundling of U.S. advertising agency services and the slow pace of change over several decades. We model an agency’s decision as a tradeoff between the fixed cost to the advertiser of establishing a...
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Keywords:
Bundling;
Unbundling;
Advertising Agency Services;
Fixed Cost;
Higher Media Prices;
Volume;
Diversification;
Advertising;
Change;
Advertising Industry;
United States
Arzaghi, Mohammad, Ernst R. Berndt, James C. Davis, and Alvin J. Silk. "The Unbundling of Advertising Agency Services: An Economic Analysis." Review of Marketing Science 10, no. 1 (2012).
- Person Page
Press / Media
By: Debora L. Spar
I'll have a girl, please
American Public Media [Marketplace], 12 September 2006
DR. DEBORAH SPAR: "The ability to choose gender is really only the first... View Details
- 28 Mar 2018
- HBS Seminar
Tim O’Reilly, O’Reilly Media
- 03 Jan 2022
- News
Pushing Social Media Platforms to Self-Regulate
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
companies. For years, he said, the media industry has operated in a very fragmented economic structure that gave an individual company "a perverse incentive to defend its territory instead of attacking...
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- July 2017 (Revised November 2017)
- Case
Media Markets Down South: Goldman Sachs' Investment in Grupo Clarín
By: Rafael Di Tella, Jose Liberti and Sarah McAra
Founded in 1945, Grupo Clarín expanded over several decades to become Argentina’s largest media conglomerate. With leading positions in newspapers, broadcast television, broadcast radio, cable television, and Internet services, Grupo Clarín caught the attention of...
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Keywords:
Media;
Business and Government Relations;
Risk and Uncertainty;
Initial Public Offering;
Investment;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Argentina
Di Tella, Rafael, Jose Liberti, and Sarah McAra. "Media Markets Down South: Goldman Sachs' Investment in Grupo Clarín." Harvard Business School Case 718-007, July 2017. (Revised November 2017.)
- 23 Mar 2015
- News
Cities Turn to Social Media to Police Restaurants
- 18 Oct 2017
- Research & Ideas
How Economic Clusters Drive Globalization
(Photo source: iStock) Economic cluster theory has been used to describe the growth of many industries, including the automotive business around Detroit, high tech in Silicon Valley, and digital media in...
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- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
permitted by the Telecommunications Act of 1996 is realigning media ownership. Among other changes, the Federal Communications Commission recently relaxed restrictions on ownership of multiple television stations in larger markets, paving...
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- 16 May 2000
- Research & Ideas
The Simple Economics of Open Source
outwardly the situation smells of economic anarchy. Where are the market forces, when thousands of talented programmers—and even many commercial firms—spend inordinate amounts of time writing and sharing computer source code: an activity...
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- 16 Sep 2015
- News
Creating more effective content across all media
Associate Professor Thales Teixeira’s research into the economics of attention explores the ways in which companies can better communicate with buyers of goods and services in a marketplace cluttered with messaging across all media....
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- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
way for people in emerging markets to engage with the Internet, he said. "We think there's a lot of room for innovation here and a lot of room for richness and choices," Kim concluded. "There is no silver bullet in a lot of these View Details
Keywords:
by Martha Lagace
- 09 Nov 2010
- Working Paper Summaries
The Unbundling of Advertising Agency Services: An Economic Analysis
- 10 Feb 2023
- Research & Ideas
COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated
Public health officials who took to social media to push people to get the COVID-19 vaccine may have wondered if they were screaming into a void. Over the course of the pandemic, health agencies around the world—ranging from the World...
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- 01 Sep 2023
- News
The Exchange: Where Ethics Meet Economics
negotiation. His latest book is Complicit: How We Enable the Unethical and How to Stop. Here, they talk about how the confluence of behavioral ethics and behavioral economics can help shape our understanding of these questions and inform...
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- summer 1981
- Article
Blockbusters: The Economics of Mass Entertainment
By: David A. Garvin
Garvin, David A. "Blockbusters: The Economics of Mass Entertainment." Journal of Cultural Economics (summer 1981).
- 2010
- Working Paper
The Unbundling of Advertising Agency Services: An Economic Analysis
By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the U.S. advertising agency industry: What accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger's...
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Keywords:
Advertising;
Change;
Forecasting and Prediction;
Cost;
Price;
Analytics and Data Science;
Surveys;
Marketing Strategy;
Media;
Service Operations;
Agency Theory;
Mathematical Methods;
Advertising Industry;
United States
Arzaghi, Mohammad, Ernst R. Berndt, James C. Davis, and Alvin J. Silk. "The Unbundling of Advertising Agency Services: An Economic Analysis." Harvard Business School Working Paper, No. 11-039, September 2010.