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- January 2014
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Patagonia (B)
By: Forest Reinhardt, Ramon Casadesus-Masanell and Lauren Barley
Patagonia produces high-quality environmentally friendly garments that command significant price premiums. In Spring 2010, Patagonia rolled out a new, radical environmental initiative called "Product Lifecycle Initiative" (PLI), which was committed to lengthening the...
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Keywords:
Corporate Strategy;
Environmental Management;
Business Models;
Beliefs;
Product Differentiation;
Product Lines;
Yvon Chouinard;
Rose Marcario;
Retailing;
Corporate Social Responsibility;
Apparel Manufacturing;
Strategy;
Apparel and Accessories Industry;
United States
Reinhardt, Forest, Ramon Casadesus-Masanell, and Lauren Barley. "Patagonia (B)." Harvard Business School Supplement 714-465, February 2014.