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      uberPOOL Remove uberPOOL →

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      • October 2016 (Revised March 2017)
      • Case

      uberPOOL

      By: Marco Iansiti, Michael W. Toffel and Amram Migdal
      This case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.  View Details
      Keywords: Uber; uberPOOL; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Technological Innovation; Digital Platforms; Transportation; Transportation Networks; Information Technology Industry; Technology Industry; Transportation Industry
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      Iansiti, Marco, Michael W. Toffel, and Amram Migdal. "uberPOOL." Harvard Business School Case 617-009, October 2016. (Revised March 2017.)
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