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  • October 2016 (Revised March 2017)
  • Case

uberPOOL
By: Marco Iansiti, Michael W. Toffel and Amram Migdal
This case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.  View Details
Keywords: Uber; uberPOOL; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Technological Innovation; Digital Platforms; Transportation; Transportation Networks; Information Technology Industry; Technology Industry; Transportation Industry
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