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- Faculty Publications (10,261)
- January 1983 (Revised July 1985)
- Case
Cable News Network
By: John A. Quelch
The vice president of advertising and promotion is reviewing his advertising program for 1982. In particular, he is assessing an agency proposal for a new advertising campaign for cable news network.
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Keywords:
Advertising Campaigns;
Management Teams;
Journalism and News Industry;
Media and Broadcasting Industry
Quelch, John A. "Cable News Network." Harvard Business School Case 583-067, January 1983. (Revised July 1985.)
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants.
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Keywords:
Marketing Communications;
Salesforce Management;
Decision Making;
Performance Effectiveness;
Management Teams;
Beauty and Cosmetics Industry;
United States
Quelch, John A. "Mary Kay Cosmetics, Inc.: Marketing Communications." Harvard Business School Case 583-068, January 1983. (Revised June 1985.)
- January 1983 (Revised March 1984)
- Case
Hospital Affiliates International, Inc. and the Hospital Management Industry (Condensed)
Keywords:
Health Industry
Porter, Michael E. "Hospital Affiliates International, Inc. and the Hospital Management Industry (Condensed)." Harvard Business School Case 383-115, January 1983. (Revised March 1984.)
- 01 Jan 1983
- Conference Presentation
Frontiers for Strategic Human Resource Planning and Management
By: R. M. Kanter
- 1983
- Manual
Instructor's Manual to Accompany Managing Behavior in Organizations: Text, Cases, Readings
By: Phyllis F. Schlesinger, Leonard A. Schlesinger, Robert G. Eccles and John J. Gabarro
Schlesinger, Phyllis F., Leonard A. Schlesinger, Robert G. Eccles, and John J. Gabarro. Instructor's Manual to Accompany Managing Behavior in Organizations: Text, Cases, Readings. New York: McGraw-Hill, 1983.
- December 1982 (Revised December 1984)
- Case
Hi-Tech Corp.
By: Fred K. Foulkes and William E. Fruhan Jr.
Hi-Tech examines the financial implications of a reduction in the work force via a voluntary severance program which offers up to two and a half times annual pay if an employee voluntarily terminates employment.
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Keywords:
Job Cuts and Outsourcing;
Financial Management;
Retirement;
Employees;
Compensation and Benefits;
Corporate Finance;
Technology Industry;
Europe
Foulkes, Fred K., and William E. Fruhan Jr. "Hi-Tech Corp." Harvard Business School Case 283-045, December 1982. (Revised December 1984.)
- December 1982 (Revised April 1983)
- Background Note
Management Issues in State-Owned Enterprises
By: James E. Austin
Austin, James E. "Management Issues in State-Owned Enterprises." Harvard Business School Background Note 383-103, December 1982. (Revised April 1983.)
- October 1982
- Case
Assessing Managerial Talent at AT&T (A) (Condensed)
By: Michael Beer
Keywords:
Talent and Talent Management;
Leadership Development;
Human Resources;
Management;
Telecommunications Industry;
United States
Beer, Michael. "Assessing Managerial Talent at AT&T (A) (Condensed)." Harvard Business School Case 483-056, October 1982.
- October 1982 (Revised September 1986)
- Case
Coal Strike of 1977-78 (A) (Condensed)
By: D. Quinn Mills
Mills, D. Quinn. "Coal Strike of 1977-78 (A) (Condensed)." Harvard Business School Case 683-053, October 1982. (Revised September 1986.)
- October 1982 (Revised December 1984)
- Case
Air Traffic Controllers (Condensed)
By: Michael Beer
Keywords:
Government Administration;
Labor and Management Relations;
Human Resources;
Management;
Public Administration Industry;
Air Transportation Industry;
United States
Beer, Michael. "Air Traffic Controllers (Condensed)." Harvard Business School Case 483-054, October 1982. (Revised December 1984.)
- 1982
- Casebook
Cases in Operations Management: Strategy and Structure
By: W. Earl Sasser, Kim B. Clark, David A. Garvin, Margaret B.W. Graham, Ramchandran Jaikumar and David H. Maister
Sasser, W. Earl, Kim B. Clark, David A. Garvin, Margaret B.W. Graham, Ramchandran Jaikumar, and David H. Maister. Cases in Operations Management: Strategy and Structure. Richard D. Irwin, 1982.
- October 1982 (Revised May 1992)
- Case
Johnson & Johnson: The Tylenol Tragedy
In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,...
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Keywords:
Consumer Behavior;
Corporate Social Responsibility and Impact;
Competitive Strategy;
Crisis Management;
Health Care and Treatment;
Pharmaceutical Industry
Greyser, Stephen A. "Johnson & Johnson: The Tylenol Tragedy." Harvard Business School Case 583-043, October 1982. (Revised May 1992.)
- September 1982 (Revised August 1985)
- Case
Owens-Corning Fiberglas Corp.: Commercial Roofing Division (A)
By: Michael E. Porter and John R. Wells
Porter, Michael E., and John R. Wells. "Owens-Corning Fiberglas Corp.: Commercial Roofing Division (A)." Harvard Business School Case 383-040, September 1982. (Revised August 1985.)
- 1982
- Other Unpublished Work
Financing the Cleanup of Uncontrolled Hazardous Waste Sites
By: Dutch Leonard, Henry Lee and Susan Bender
- August 1982 (Revised September 1991)
- Case
Rockwell International (A)
Describes the competitive situation facing Rockwell International, the market leader in the U.S. water meter industry. The industry is undergoing structural change, and competitor activity is intensifying. Rockwell must decide what, if any, actions are necessary to...
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Keywords:
Transformation;
Decisions;
Management Analysis, Tools, and Techniques;
Markets;
Industry Structures;
Business Strategy;
Competition;
Manufacturing Industry;
United States
Porter, Michael E. "Rockwell International (A)." Harvard Business School Case 383-019, August 1982. (Revised September 1991.)
- July 1982
- Supplement
General Electric: Strategic Planning, Corporate Goals, and the Job of the Chief Executive, Video
By: Richard G. Hamermesh and Francis Aguilar
Introduces Reginald Jones, former CEO of General Electric. Presents a question and answer session with Jones and Advanced Management Program participants.
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Hamermesh, Richard G., and Francis Aguilar. "General Electric: Strategic Planning, Corporate Goals, and the Job of the Chief Executive, Video." Harvard Business School Video Supplement 883-504, July 1982.
- July 1982
- Exercise
Network Formulation Exercises
By: Roy D. Shapiro
Keywords:
Management Skills
Shapiro, Roy D. "Network Formulation Exercises." Harvard Business School Exercise 683-007, July 1982.