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      • March 2023
      • Case

      Laughter on Call: Injecting Conversational Levity

      By: Alison Wood Brooks, Michael I. Norton and F Katelynn Boland
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      Brooks, Alison Wood, Michael I. Norton, and F Katelynn Boland. "Laughter on Call: Injecting Conversational Levity." Harvard Business School Case 923-045, March 2023.
      • February 2023
      • Teaching Note

      SIMmersion: Simulating Crucial Conversations

      By: Alison Wood Brooks and Julian Zlatev
      Teaching Note for HBS Case No. 923-040.  View Details
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      Brooks, Alison Wood, and Julian Zlatev. "SIMmersion: Simulating Crucial Conversations." Harvard Business School Teaching Note 923-044, February 2023.
      • February 2023
      • Case

      SIMmersion: Simulating Crucial Conversations

      By: Alison Wood Brooks, Julian Zlatev and F Katelynn Boland
      This case introduces readers to SIMmersion, a company founded in 2002 that creates and sells training programs to firms, government agencies, educational institutions, and individuals (B2B and B2C). Their training programs are built around simulations (“sims”) that...  View Details
      Keywords: Decision Making; Interpersonal Communication; Training
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      Brooks, Alison Wood, Julian Zlatev, and F Katelynn Boland. "SIMmersion: Simulating Crucial Conversations." Harvard Business School Case 923-040, February 2023.
      • October 17, 2022
      • Article

      Relational Diversity in Social Portfolios Predicts Well-Being

      By: Hanne K. Collins, Serena F. Hagerty, Jordi Quoidbach, Michael I. Norton and Alison Wood Brooks
      We document a link between the relational diversity of one’s social portfolio—the richness and evenness of relationship types across one’s social interactions—and well-being. Across four distinct samples, respondents from the United States who completed a preregistered...  View Details
      Keywords: Social Interaction; Social Engagement; Well-being; Happiness; Social and Collaborative Networks; Family and Family Relationships
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      Collins, Hanne K., Serena F. Hagerty, Jordi Quoidbach, Michael I. Norton, and Alison Wood Brooks. "Relational Diversity in Social Portfolios Predicts Well-Being." Proceedings of the National Academy of Sciences 119, no. 43 (October 17, 2022).
      • 2022
      • Working Paper

      Speedy Activists: Firm Reaction Time to Sociopolitical Events Influences Consumer Behavior

      By: Jimin Nam, M. Balakrishnan, Julian De Freitas and Alison Wood Brooks
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      Nam, Jimin, M. Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Reaction Time to Sociopolitical Events Influences Consumer Behavior." Working Paper, 2022.
      • 10 Nov 2022 - 13 Nov 2022
      • Conference Presentation

      Timely Statements: Swift Brand Activism Is the Most Effective and Memorable

      By: Julian De Freitas, Jimin Nam, M. Balakrishnan and Alison Wood Brooks
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      De Freitas, Julian, Jimin Nam, M. Balakrishnan, and Alison Wood Brooks. "Timely Statements: Swift Brand Activism Is the Most Effective and Memorable." Paper presented at the Society for Judgment and Decision Making Annual Meeting, San Diego, CA, November 10–13, 2022.
      • July 2022 (Revised October 2022)
      • Case

      Sixty Years of Sylvia’s

      By: Christina R. Wing, Carlton Burrell Jr., Chika-Dike Nwokike and Abby Patrick
      Sylvia’s Restaurant, approaching its sixtieth anniversary this August, is a testament to the values instilled by the matriarch herself, Sylvia Woods. Despite living through an era of racial oppression and poverty, Sylvia accessed financing and established her financial...  View Details
      Keywords: Community; Legacy; Small Business; Values and Beliefs; Success; Expansion; Growth and Development Strategy
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      Wing, Christina R., Carlton Burrell Jr., Chika-Dike Nwokike, and Abby Patrick. "Sixty Years of Sylvia’s." Harvard Business School Case 623-018, July 2022. (Revised October 2022.)
      • April 2022
      • Case

      Highland Park Wood Co. (Abridged)

      By: David E. Bell
      A major home builder wishes to purchase lumber (Southern pine). The builder wants delivery in six months but prefers to lock-in the price near current rates. The lumber wholesaler must decide on a pricing and sourcing strategy. Examples include: 1) buy & hold, 2) wait...  View Details
      Keywords: Decision Choices and Conditions; Goods and Commodities
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      Bell, David E. "Highland Park Wood Co. (Abridged)." Harvard Business School Case 122-098, April 2022.
      • Article

      The Conversational Circumplex: Identifying, Prioritizing, and Pursuing Informational and Relational Motives in Conversation

      By: Michael Yeomans, Maurice E. Schweitzer and Alison Wood Brooks
      The meaning of success in conversation depends on people’s goals. Often, individuals pursue multiple goals simultaneously, such as establishing shared understanding, making a favorable impression, and persuading a conversation partner. In this article, we introduce a...  View Details
      Keywords: Conversation; Goal Pursuit; Communication; Interpersonal Communication; Goals and Objectives; Framework
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      Yeomans, Michael, Maurice E. Schweitzer, and Alison Wood Brooks. "The Conversational Circumplex: Identifying, Prioritizing, and Pursuing Informational and Relational Motives in Conversation." Current Opinion in Psychology 44 (April 2022): 293–302.
      • 2022
      • Chapter

      Key Success Factors in Environmental Entrepreneurship: The Case of Wilderness Safaris

      By: James E. Austin, Megan Epler Woods and Herman B. Leonard
      This chapter analyzes the entrepreneurial conception and evolution of the Wilderness Safaris (WS) ecotourism enterprise operating in eight African countries. It illuminates a series of factors that contribute to positive environmental impact as well as financial...  View Details
      Keywords: Environmental Sustainability; Entrepreneurship
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      Austin, James E., Megan Epler Woods, and Herman B. Leonard. "Key Success Factors in Environmental Entrepreneurship: The Case of Wilderness Safaris." Chap. 7 in World Scientific Encyclopedia of Business Sustainability, Ethics, and Entrepreneurship, Volume 1: Environmental and Social Entrepreneurship, edited by Peter Gianiodis, Maritza I. Espina, and William R. Meek, 175–196. World Scientific Publishing, 2022.
      • 2022
      • Working Paper

      Feeling Seen: Leader Eye Gaze Promotes Psychological Safety, Participation, and Voice

      By: Nicole Abi-Esber, Alison Wood Brooks and Ethan Burris
      Psychological safety is a hallmark of effective team functioning. Although prior work shows that characteristics of the leader influence employee judgments of psychological safety (and subsequent decisions to speak up), we know very little about “the specific behaviors...  View Details
      Keywords: Eye Gaze; Psychological Safety; Voice; Participation; Nonverbal Behavior; Verbal Behavior; Ostracism; Conversation; Groups; Groups and Teams; Social Psychology; Safety; Leadership; Behavior
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      Abi-Esber, Nicole, Alison Wood Brooks, and Ethan Burris. "Feeling Seen: Leader Eye Gaze Promotes Psychological Safety, Participation, and Voice." Harvard Business School Working Paper, No. 22-048, January 2022.
      • December 2021 (Revised January 2023)
      • Case

      Katerra (A)

      By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
      In April 2020, Katerra executives struggled with a series of decisions that would determine the fate of one of the best-funded construction startups in history. Katerra was founded in 2015 by technology-industry executive Michael Marks and commercial real estate...  View Details
      Keywords: Business Startups; Insolvency and Bankruptcy; Entrepreneurship; Failure; Construction; Real Estate Industry; Technology Industry; United States
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      Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Katerra (A)." Harvard Business School Case 822-021, December 2021. (Revised January 2023.)
      • August 2021 (Revised February 2022)
      • Supplement

      Melissa Wood Health: How to Win in the Creator Economy

      By: Eva Ascarza
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      Ascarza, Eva. "Melissa Wood Health: How to Win in the Creator Economy." Harvard Business School PowerPoint Supplement 522-029, August 2021. (Revised February 2022.)
      • August 2021 (Revised February 2022)
      • Supplement

      Melissa Wood Health: How to Win in the Creator Economy

      By: Eva Ascarza
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      Ascarza, Eva. "Melissa Wood Health: How to Win in the Creator Economy." Harvard Business School Spreadsheet Supplement 522-704, August 2021. (Revised February 2022.)
      • August 2021 (Revised February 2022)
      • Teaching Note

      Melissa Wood Health: How to Win in the Creator Economy

      By: Eva Ascarza
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      Ascarza, Eva. "Melissa Wood Health: How to Win in the Creator Economy." Harvard Business School Teaching Note 522-024, August 2021. (Revised February 2022.)
      • Article

      What Is Your Status Portfolio? Higher Status Variance across Groups Increases Interpersonal Helping but Decreases Intrapersonal Well-being

      By: Catarina R. Fernandes, Siyu Yu, Taeya M. Howell, Alison Wood Brooks, Gavin J. Kilduff and Nathan C. Pettit
      Individuals belong to multiple groups across various domains of life, which in aggregate constitute a portfolio of potentially distinct levels of experienced status. We propose a two-factor model for assessing the effects of an individual’s status portfolio, based on...  View Details
      Keywords: Status; Social Hierarchies; Helping; Perspective Taking; Anxiety; Status and Position; Groups and Teams; Perspective; Well-being
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      Fernandes, Catarina R., Siyu Yu, Taeya M. Howell, Alison Wood Brooks, Gavin J. Kilduff, and Nathan C. Pettit. "What Is Your Status Portfolio? Higher Status Variance across Groups Increases Interpersonal Helping but Decreases Intrapersonal Well-being." Organizational Behavior and Human Decision Processes 165 (July 2021): 56–75.
      • May 2021 (Revised August 2021)
      • Case

      Melissa Wood Health: How to Win in the Creator Economy

      By: Eva Ascarza
      In October 2020, Melissa Wood-Tepperberg, founder of the digital subscription wellness platform Melissa Wood Health (MWH) and creator of ‘The MWH Method,’ was evaluating the strategic directions of her company. What had started as a way to share workouts and wellness...  View Details
      Keywords: Lifestyle Brand; Brands and Branding; Strategy; Partners and Partnerships; Negotiation
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      Ascarza, Eva. "Melissa Wood Health: How to Win in the Creator Economy." Harvard Business School Case 521-086, May 2021. (Revised August 2021.)
      • November 2020
      • Case

      Wilderness Safaris: Responses to the COVID-19 Crisis

      By: James E. Austin, Megan Epler Wood and Herman B. "Dutch" Leonard
      This case is an epilogue to “Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa” (2-321-020), which ends with the emergence of the pandemic in March 2020. The final discussion area for that case can be “What should Wilderness Safari CEO Keith...  View Details
      Keywords: Communities; COVID-19; Ecotourism; Travel; Travel Industry; Conservation Planning; Reopening; Investor Relations; Project Strategy; Governance; Decision Making; Cash; Health Pandemics; Business and Shareholder Relations; Tourism Industry; Africa
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      Austin, James E., Megan Epler Wood, and Herman B. "Dutch" Leonard. "Wilderness Safaris: Responses to the COVID-19 Crisis." Harvard Business School Case 321-077, November 2020.
      • 2020
      • Article

      Worry at Work: How Organizational Culture Promotes Anxiety

      By: Jeremy A. Yip, Emma E. Levine, Alison Wood Brooks and Maurice E. Schweitzer
      Organizational culture profoundly influences how employees think and behave. Established research suggests that the content, intensity, consensus, and fit of cultural norms act as a social control system for attitudes and behavior. We adopt the norms model of...  View Details
      Keywords: Anxiety; Norms; Stress; Culture; Tightness-looseness; Curvilinear; Organizational Culture; Emotions; Performance
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      Yip, Jeremy A., Emma E. Levine, Alison Wood Brooks, and Maurice E. Schweitzer. "Worry at Work: How Organizational Culture Promotes Anxiety." Art. 100124. Research in Organizational Behavior 40 (2020).
      • October 2020 (Revised November 2020)
      • Case

      Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa

      By: James E. Austin, Megan Epler Wood and Herman B. "Dutch" Leonard
      In 2018 the majority ownership of publicly owned Wilderness Safaris, the leading high-end ecotourism company in Africa with safari operations in eight countries, was acquired by The Rise Fund, one of the world’s largest private social impact investing funds, and by FS...  View Details
      Keywords: Investing; Investing For Impact; Ecotourism; COVID-19; Equity Financing; Strategy Formulation; Profitability; Environmental And Social Sustainability; Sustainability; Conservation Planning; Corporate Social Responsibility; Investment; Social Enterprise; Social Entrepreneurship; Environmental Sustainability; Strategy; Financing and Loans; Corporate Social Responsibility and Impact; Health Pandemics; Tourism Industry; Africa; Rwanda; Angola
      Citation
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      Austin, James E., Megan Epler Wood, and Herman B. "Dutch" Leonard. "Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa." Harvard Business School Case 321-020, October 2020. (Revised November 2020.)
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