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- January 2022
- Article
Pushed into a Crowd: Repositioning Costs, Resources, and Competition in the RTE Cereal Industry
By: Young Hou and Dennis Yao
This paper exploits a natural experiment involving self-regulation in the ready-to-eat (RTE) breakfast cereal industry to evaluate the performance impact of product repositioning. It then examines how a product's brand equity value declines with repositioning distance...
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- Fall 2021
- Article
Strategy as a Way of Life: Businesses Must Root Strategy in Moral Purpose to Thrive in a Complex, Rapidly Changing World
By: Ikujiro Nonaka and Hirotaka Takeuchi
Doing the ordinary things in life a little bit better every day elevates individuals. All of us gained mother's wisdom by living with her, by watching her from behind her, by being scolded by her, and being told over and over again, to be honest, not to tell a lie or...
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- August 2021
- Article
Humanizing Strategy
By: Ikujiro Nonaka and Hirotaka Takeuchi
In this article, we apply our latest thinking on knowledge to provide insights on how to reconceptualize strategy to cope with a VUCA (volatility, uncertainty, complexity, and ambiguity) world, epitomized recently by COVID-19. We demonstrate that business leaders must...
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- July 2021
- Article
Creating Exercise Habits Using Incentives: The Trade-off Between Flexibility and Routinization
By: John Beshears, Hae Nim Lee, Katherine L. Milkman, Robert Mislavsky and Jessica Wisdom
Habits involve regular, cue-triggered routines. In a field experiment, we tested whether incentivizing exercise routines—paying participants each time they visit the gym within a planned, daily two-hour window—leads to more persistent exercise than offering flexible...
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- May–June 2021
- Article
Why Start-ups Fail
If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why. Based on interviews and surveys with hundreds...
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- March 2021
- Article
The Crowd Emotion Amplification Effect
By: Amit Goldenberg, Erika Weisz, Timothy D. Sweeney, Mina Cikara and James Gross
How do people go about reading a room or taking the temperature of a crowd? When people catch a brief glimpse of an array of faces, they can only focus their attention on some of the faces. We propose that perceivers preferentially attend to faces exhibiting strong...
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- 2021
- Working Paper
Behavioral Transmission: Evidence From a Public Health Campaign in Bangladesh
By: Reshmaan Hussam and Dayea Oh
We examine how behavior change transmits across contexts in the setting of hand hygiene in rural Bangladesh. We randomize an edutainment intervention across classrooms to trace school-to-home transmission in handwashing behavior and randomize the proportion of students...
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- 2021
- Working Paper
How Does Going Public Affect Employee Behavior? Evidence from Brokerage IPOs
By: Joseph Pacelli, Mark Bradshaw, Michael Drake and Brady Twedt
We provide new evidence on how initial public offerings (IPOs) influence employee behavior using the brokerage industry as an empirical setting. We examine whether IPOs influence the objectivity of equity research analysts. Contrary to conventional wisdom suggesting...
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- October 2020 (Revised February 2021)
- Exercise
SenseAim Technologies: Pricing to Win
By: Elie Ofek, Eyal Biyalogorsky, Marco Bertini and Oded Koenigsberg
This exercise serves to help students understand the proper role and use of costs in a firm’s pricing decisions. The exercise is designed such that the learning of students evolves across a classroom session, starting from understanding which costs are relevant when...
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- October 2020
- Article
What Goes Down When Advice Goes Up: Younger Advisers Underestimate Their Impact
By: Ting Zhang and Michael S. North
Common wisdom suggests that older is wiser. Consequently, people rarely give advice to older individuals—even when they are relatively more expert—leading to missed learning opportunities. Across six studies (N=3,445), we explore the psychology of advisers when they...
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- Article
The Inpatient Discharge Lounge as a Potential Mechanism to Mitigate Emergency Department Boarding and Crowding
By: Brian Franklin, Sharif Vakili, Robert S. Huckman, Sarah Hosein, Nicholas Falk, Katherine Cheng, Maria Murray, Sheila Harris, Charles A. Morris and Eric Goralnick
Delayed access to inpatient beds for admitted patients contributes significantly to emergency department (ED) boarding and crowding, which have been associated with deleterious patient safety effects. To expedite inpatient bed availability, some hospitals have...
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- April 2020
- Case
Ment.io: Knowledge Analytics for Team Decision Making
By: Yael Grushka-Cockayne, Jeffrey T. Polzer, Susie L. Ma and Shlomi Pasternak
Ment.io was a software platform that used proprietary data analytics technology to help organizations make informed and transparent decisions based on team input. Ment was born out of founder Joab Rosenberg’s frustration that, while organizations collected ever...
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Keywords:
Decision Making;
Technology;
Knowledge;
Knowledge Acquisition;
Knowledge Management;
Operations;
Information Management;
Product;
Product Development;
Entrepreneurship;
Business Startups;
Communications Industry;
Information Industry;
Information Technology Industry;
Web Services Industry;
Middle East;
Israel
- March 2020 (Revised April 2020)
- Case
CarTrade
By: Rajiv Lal and Shreya Ramachandran
Vinay Sanghi, the founder and CEO of CarTrade, had been trying different business strategies to keep the company, which he founded in 2010 as an online marketplace for used and new cars, profitable and on track for growth. In a crowded and disorganized dealer...
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- 2019
- Article
Go-Shops Revisited
By: Guhan Subramanian and Annie Zhao
A go-shop process turns the traditional M&A deal process on its head: rather than a pre-signing market canvass followed by a post-signing “no shop” period, a go-shop deal involves a limited pre-signing market check, followed by a post-signing “go shop” process to find...
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- January 2020
- Teaching Note
Chile: Unrest in the Copper Nation
By: Laura Alfaro and Sarah Jeong
For decades, Chile enjoyed the stability of being the world’s largest producer of copper. Keynes would have advised that this period of growth would have been the time for the government to save, that “the boom, not the slump, is the right time for austerity at the...
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- October 2019
- Case
GRIT Fitness
By: Lynda M. Applegate and Olivia Hull
In December 2018, GRIT Fitness was a growing chain of boutique fitness studios offering a variety of workout classes, including weightlifting, high intensity interval training, and cardio dance. With 400 members and three Dallas studios, CEO Brittani Rettig believed...
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Keywords:
Entrepreneurship;
Business Startups;
Mission and Purpose;
Corporate Strategy;
Customer Focus and Relationships;
Forecasting and Prediction;
Business Plan;
Trends;
Experience and Expertise;
Talent and Talent Management;
Training;
Health;
Selection and Staffing;
Leadership Style;
Leadership Development;
Management Style;
Management Teams;
Brands and Branding;
Organizational Culture;
Organizational Structure;
Motivation and Incentives;
Sports;
Competition;
Diversification;
Expansion;
Value Creation;
Health Industry;
Sports Industry;
Texas
- 2019
- Book
The Wise Company: How Companies Create Continuous Innovation
By: Ikujiro Nonaka and Hirotaka Takeuchi
High-velocity change is the fundamental challenge facing companies today. Few companies, however, are prepared to continuously innovate—because they focus on the short-term and do not emphasize the wisdom needed to make sure that their interests are aligned with those...
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- Article
Advancing Computational Biology and Bioinformatics Research Through Open Innovation Competitions
By: Andrea Blasco, Michael G. Endres, Rinat A. Sergeev, Anup Jonchhe, Max Macaluso, Rajiv Narayan, Ted Natoli, Jin H. Paik, Bryan Briney, Chunlei Wu, Andrew I. Su, Aravind Subramanian and Karim R. Lakhani
Open data science and algorithm development competitions offer a unique avenue for rapid discovery of better computational strategies. We highlight three examples in computational biology and bioinformatics research where the use of competitions has yielded significant...
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- 2020
- Working Paper
Pushed into a Crowd: Repositioning Costs, Resources, and Competition in the RTE Cereal Industry
By: Young Hou and Dennis Yao
This paper exploits a natural experiment involving self-regulation in the ready-to-eat (RTE) breakfast cereal industry to evaluate how firms respond to entry in light of changes in competition and to estimate the value of brand equity as products are repositioned....
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- Article
Use of Crowd Innovation to Develop an Artificial Intelligence-Based Solution for Radiation Therapy Targeting
By: Raymond H. Mak, Michael G. Endres, Jin Hyun Paik, Rinat A. Sergeev, Hugo Aerts, Christopher L. Williams, Karim R. Lakhani and Eva C. Guinan
Importance: Radiation therapy (RT) is a critical cancer treatment, but the existing radiation oncologist work force does not meet growing global demand. One key physician task in RT planning involves tumor segmentation for targeting, which requires substantial...
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