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    • Faculty Publications  (14)

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    • All HBS Web  (307)
      • Faculty Publications  (14)

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      Metabical: Positioning and Communications Strategy for a New Weight Loss Drug
      Empirical Observations on Longer-term Use of Incentives for Weight Loss
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      • 2020
      • Working Paper

      Aggregate and Firm-Level Stock Returns During Pandemics, in Real Time

      By: Laura Alfaro, Anusha Chari, Andrew Greenland and Peter K. Schott
      We show that unexpected changes in the trajectory of COVID-19 infections predict U.S. stock returns, in real time. Parameter estimates indicate that an unanticipated doubling (halving) of projected infections forecasts next-day decreases (increases) in aggregate U.S....  View Details
      Keywords: Covid-19; Stock Returns; Health Pandemics; Stocks; Investment Return; Forecasting And Prediction
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      Alfaro, Laura, Anusha Chari, Andrew Greenland, and Peter K. Schott. "Aggregate and Firm-Level Stock Returns During Pandemics, in Real Time." NBER Working Paper Series, No. 26950, April 2020. (Revised May 2020.)
      • 2019
      • White Paper

      Impact-Weighted Financial Accounts: The Missing Piece for an Impact Economy

      By: George Serafeim, T. Robert Zochowski and Jennifer Downing
      Reimagining capitalism is an imperative. We need to create a more inclusive and sustainable form of capitalism that works for every person and the planet. Massive environmental damage, growing income and wealth disparity, stress, and depression within developed...  View Details
      Keywords: Impact-weighted Accounts; Iwai; Background; Economic Systems; Economy; Corporate Social Responsibility And Impact; Measurement And Metrics; Financial Statements
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      Serafeim, George, T. Robert Zochowski, and Jennifer Downing. "Impact-Weighted Financial Accounts: The Missing Piece for an Impact Economy." White Paper, Harvard Business School, Boston, MA, September 2019.
      • January 2018
      • Article

      The Effect of Cost Sharing on an Employee Weight Loss Program: A Randomized Trial

      By: Leslie K. John, Andrea Troxel, William Yancy, Joelle Y. Friedman, Jingsan Zhu, Lin Yang, Robert Galvin, Karen Miller-Kovach, Scott Halpern, George Loewenstein and Kevin Volpp
      Purpose: We tested the effects of employer subsidies on employee enrollment, attendance, and weight loss in a nationally-available weight management program.
      Design: A randomized trial tested the impact of employer subsidy: 100%; 80% 50% and a hybrid 50% subsidy...  View Details
      Keywords: Affordable Care Act (aca); Subsidies; Weight Loss; Obesity; Incentives; Behavioral Economics; Motivation And Incentives; Behavior; Health Disorders; Health Care And Treatment; Compensation And Benefits; United States
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      John, Leslie K., Andrea Troxel, William Yancy, Joelle Y. Friedman, Jingsan Zhu, Lin Yang, Robert Galvin, Karen Miller-Kovach, Scott Halpern, George Loewenstein, and Kevin Volpp. "The Effect of Cost Sharing on an Employee Weight Loss Program: A Randomized Trial." American Journal of Health Promotion 32, no. 1 (January 2018): 170–176.
      • November 2012
      • Article

      Empirical Observations on Longer-term Use of Incentives for Weight Loss

      By: Leslie K. John, George Loewenstein and Kevin Volpp
      Behavioral economic-based interventions are emerging as powerful tools to help individuals accomplish their own goals, including weight loss. Deposit contract incentive systems give participants the opportunity to put their money down toward losing weight, which they...  View Details
      Keywords: Weight Loss; Obesity; Behavioral Economics; Intervention; Behavior; Motivation And Incentives
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      John, Leslie K., George Loewenstein, and Kevin Volpp. "Empirical Observations on Longer-term Use of Incentives for Weight Loss." Preventive Medicine 55, Supplement 1 (November 2012): S68–S74.
      • June 2011
      • Article

      Financial Incentives for Extended Weight Loss: A Randomized, Controlled Trial

      By: Leslie K. John, George Loewenstein, Andrea Troxel, Laurie Norton, Jennifer Fassbender and Kevin Volpp
      Keywords: Finance; Health; Motivation And Incentives
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      John, Leslie K., George Loewenstein, Andrea Troxel, Laurie Norton, Jennifer Fassbender, and Kevin Volpp. "Financial Incentives for Extended Weight Loss: A Randomized, Controlled Trial." Journal of General Internal Medicine 26, no. 6 (June 2011): 621–626.
      • July 2010
      • Case

      Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

      By: John A. Quelch and Heather Beckham
      Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara...  View Details
      Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States
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      Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug." Harvard Business School Brief Case 104-240, July 2010.
      • July 2010
      • Teaching Note

      Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)

      By: John A. Quelch and Heather Beckham
      Teaching note to case #4240.  View Details
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      Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)." Harvard Business School Teaching Note 104-241, July 2010.
      • April 2010
      • Supplement

      Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Spreadsheet Supplement (Brief Case)

      By: John A. Quelch and Heather Beckham
      Keywords: Return On Investment; Forecasting; Pricing Policies; Demand Planning; Demand And Consumers; Price; Forecasting And Prediction; Investment Return
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      Quelch, John A., and Heather Beckham. "Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 104-186, April 2010.
      • April 2010
      • Supplement

      Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Faculty Spreadsheet (Brief Case)

      By: John A. Quelch and Heather Beckham
      Keywords: Return On Investment; Forecasting; Pricing Policies; Demand Planning; Demand And Consumers; Price; Forecasting And Prediction; Investment Return
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      Quelch, John A., and Heather Beckham. "Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Faculty Spreadsheet (Brief Case)." Harvard Business School Spreadsheet Supplement 104-187, April 2010.
      • April 2010
      • Case

      Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug

      By: John A. Quelch and Heather Beckham
      Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several...  View Details
      Keywords: Return On Investment; Forecasting; Pricing Policies; Demand Planning; Marketing Strategy; Price; Consumer Behavior; Investment Return; Forecasting And Prediction; Product Launch; Planning; Brands And Branding; Pharmaceutical Industry
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      Quelch, John A., and Heather Beckham. "Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug." Harvard Business School Brief Case 104-183, April 2010.
      • April 2010
      • Teaching Note

      Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug (Brief Case)

      By: John A. Quelch and Heather Beckham
      Teaching Note to 4183  View Details
      Keywords: Return On Investment; Forecasting; Pricing Policies; Demand Planning; Price; Investment Return; Forecasting And Prediction
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      Quelch, John A., and Heather Beckham. "Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug (Brief Case)." Harvard Business School Teaching Note 104-184, April 2010.
      • September 2008
      • Article

      Firm Heterogeneity and Credit Risk Diversification

      By: Samuel G. Hanson, M. Hashem Pesaran and Til Schuermann
      This paper examines the impact of neglected heterogeneity on credit risk. We show that neglecting heterogeneity in firm returns and/or default thresholds leads to under estimation of expected losses (EL), and its effect on portfolio risk is ambiguous. Once EL is...  View Details
      Keywords: Volatility; Credit; Investment Return; Outcome Or Result; Risk And Uncertainty; loss; Diversification; Complexity; United States
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      Hanson, Samuel G., M. Hashem Pesaran, and Til Schuermann. "Firm Heterogeneity and Credit Risk Diversification." Journal of Empirical Finance 15, no. 4 (September 2008): 583–612.
      • Article

      Financial Incentive Based Approaches for Weight Loss: A Randomized Trial

      By: Kevin Volpp, Leslie K. John, Andrea Troxel, Laurie Norton, Jennifer Fassbender and George Loewenstein
      Keywords: Finance; Health; Motivation And Incentives
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      Volpp, Kevin, Leslie K. John, Andrea Troxel, Laurie Norton, Jennifer Fassbender, and George Loewenstein. "Financial Incentive Based Approaches for Weight Loss: A Randomized Trial." JAMA, the Journal of the American Medical Association 300, no. 22 (December 10, 2008): 2631–2637.
      • November 2005 (Revised December 2016)
      • Case

      Bally Total Fitness (A): The Rise, 1962–2004

      By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth
      From a single, modest club in 1962, Bally Total Fitness had grown to become—in management’s words—the “largest and only nationwide commercial operator of fitness centers” in the United States in 2004. Bally had faced its share of challenges, but the last couple of...  View Details
      Keywords: Bally Total Fitness; Fitness; Gyms; Health Clubs; Chain; Securities And Exchange Commission; Paul Toback; Weight Loss; Exercise; Contracts; Personal Training; Retention; Accounting; Accounting Audits; Accrual Accounting; Finance; Advertising; Business Growth And Maturation; Business Model; For-profit Firms; Customers; Customer Satisfaction; Public Equity; Financing And Loans; Revenue; Revenue Recognition; Geographic Scope; Multinational Firms And Management; Health; Nutrition; Business History; Lawsuits And Litigation; Management; Business Or Company Management; Goals And Objectives; Growth And Development Strategy; Marketing; Operations; Service Delivery; Service Operations; Public Ownership; Problems And Challenges; Business And Shareholder Relations; Business Strategy; Competition; Corporate Strategy; Expansion; Segmentation; Trends; Cost Management; Profit; Growth And Development; Leadership Style; Five Forces Framework; Private Ownership; Opportunities; Motivation And Incentives; Competitive Strategy; Health Industry; United States; Illinois; Chicago
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      Wells, John R., Elizabeth A. Raabe, and Gabriel Ellsworth. "Bally Total Fitness (A): The Rise, 1962–2004." Harvard Business School Case 706-450, November 2005. (Revised December 2016.)
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      Metabical: Positioning and Communications Strategy for a New Weight Loss Drug
      Empirical Observations on Longer-term Use of Incentives for Weight Loss
      → Search All HBS Web
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