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    • All HBS Web  (125)
      • Faculty Publications  (24)

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      • August 2021
      • Teaching Note

      IBM Watson at MD Anderson Cancer Center

      By: Shane Greenstein and Mel Martin
      Teaching Note for HBS Case No. 621-022.  View Details
      Keywords: Decision Making; Technological Innovation; Innovation Strategy; Knowledge Management; Knowledge Use and Leverage; Operations; Failure; Information Technology; Applications and Software; Health Care and Treatment; Product Development; Health Industry; Information Technology Industry; Technology Industry; United States; Houston; Texas
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      Greenstein, Shane, and Mel Martin. "IBM Watson at MD Anderson Cancer Center." Harvard Business School Teaching Note 622-020, August 2021.
      • December 2020 (Revised April 2021)
      • Case

      IBM Watson at MD Anderson Cancer Center

      By: Shane Greenstein, Mel Martin and Sarkis Agaian
      After discovering that their cancer diagnostic tool, designed to leverage the cloud computing power of IBM Watson, needed greater integration into the clinical processes at the MD Anderson Cancer Center, the development team had difficult choices to make. The Oncology...  View Details
      Keywords: Decision Making; Innovation Strategy; Knowledge Management; Knowledge Use and Leverage; Operations; Failure; Information Technology; Applications and Software; Health Care and Treatment; Product Development; Health Industry; Information Technology Industry; Technology Industry; United States; Houston; Texas
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      Greenstein, Shane, Mel Martin, and Sarkis Agaian. "IBM Watson at MD Anderson Cancer Center." Harvard Business School Case 621-022, December 2020. (Revised April 2021.)
      • March 2018
      • Case

      IBM: Watson and the Internet of Things

      By: Rajiv Lal and Scott Johnson
      IBM has recently launched a business unit devoted to the Internet of Things. The group's leadership team needs to figure out the best way to quickly scale its business in a fragmented and nascent market.  View Details
      Keywords: IBM; Internet Of Things; Watson; Artificial Intelligence; Internet and the Web; Applications and Software; Mobile and Wireless Technology; Growth and Development Strategy; Emerging Markets; AI and Machine Learning; Technology Industry
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      Lal, Rajiv, and Scott Johnson. "IBM: Watson and the Internet of Things." Harvard Business School Case 518-027, March 2018.
      • June 2017
      • Teaching Note

      IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

      By: Rosabeth Moss Kanter and Jonathan Cohen
      Ginni Rometty, who became IBM CEO in 2012, led efforts to transform the company around cognitive computing and the AI platform Watson. This Teaching Note helps instructors understand and teach the Harvard Business School case “IBM Transforming, 2012–2016: Ginni Rometty...  View Details
      Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning
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      Kanter, Rosabeth Moss, and Jonathan Cohen. "IBM Transforming, 2012–2016: Ginni Rometty Steers Watson." Harvard Business School Teaching Note 317-126, June 2017.
      • January 2017 (Revised March 2017)
      • Case

      IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

      By: Rosabeth Moss Kanter and Jonathan Cohen
      To transform IBM for the next technology wave, Ginni Rometty, who became CEO in 2012, led divestment of declining businesses, made acquisitions in digital innovation and cloud computing, formed partnerships with former competitors such as Apple and tech startups, and...  View Details
      Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning
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      Kanter, Rosabeth Moss, and Jonathan Cohen. "IBM Transforming, 2012–2016: Ginni Rometty Steers Watson." Harvard Business School Case 317-046, January 2017. (Revised March 2017.)
      • October 2015 (Revised October 2016)
      • Case

      Building Watson: Not So Elementary, My Dear! (Abridged)

      By: Willy C. Shih
      This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the...  View Details
      Keywords: Analytics; Big Data; Business Analytics; Product Development Strategy; Machine Learning; Machine Intelligence; Artificial Intelligence; Product Development; AI and Machine Learning; Information Technology; Analytics and Data Science; Information Technology Industry; United States
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      Shih, Willy C. "Building Watson: Not So Elementary, My Dear! (Abridged)." Harvard Business School Case 616-025, October 2015. (Revised October 2016.)
      • January 2015
      • Case

      CAI

      By: Lynda M. Applegate, Richard T. Watson and Phil Weinzimer
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      Applegate, Lynda M., Richard T. Watson, and Phil Weinzimer. "CAI." Harvard Business School Case 815-096, January 2015.
      • September 2011 (Revised July 2012)
      • Case

      Building Watson: Not So Elementary, My Dear!

      By: Willy Shih
      This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the...  View Details
      Keywords: Technological Innovation; Standards; Product Development; Organizational Change and Adaptation; Mathematical Methods; Research and Development; Information Technology
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      Shih, Willy. "Building Watson: Not So Elementary, My Dear!" Harvard Business School Case 612-017, September 2011. (Revised July 2012.)
      • June 2010
      • Case

      The Shaw Group Inc.: Entrepreneurial Innovation

      By: Lynda M. Applegate and Edward Watson
      The case describes the founding and evolution of the Shaw Group through acquisition. The case is set at the time that the company is redesigning its business processes, organization, and information technology infrastructure to support aggressive growth and increased...  View Details
      Keywords: Mergers and Acquisitions; Entrepreneurship; Innovation and Invention; Leadership; Growth and Development Strategy; Infrastructure; Business Processes; Organizational Design; Information Technology
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      Applegate, Lynda M., and Edward Watson. "The Shaw Group Inc.: Entrepreneurial Innovation." Harvard Business School Case 810-135, June 2010.
      • March 2008 (Revised December 2011)
      • Case

      IBM Values and Corporate Citizenship

      By: Rosabeth M. Kanter
      IBM's transformation into a globally integrated enterprise (GIE) began with a conviction about what should never change. Since its founding in 1911, the company operated under a set of principles articulated by founder Thomas Watson and became known for a strong...  View Details
      Keywords: Values and Beliefs; Globalized Firms and Management; Technological Innovation; Leading Change; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Organizational Culture; Integration
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      Kanter, Rosabeth M. "IBM Values and Corporate Citizenship." Harvard Business School Case 308-106, March 2008. (Revised December 2011.)
      • June 2007 (Revised August 2007)
      • Case

      Royal DSM N.V.: Information Technology Enabling Business Transformation

      By: Lynda M. Applegate, Edward Watson and Mara Vatz
      Describes how Royal DSM NV, an $8 billion dollar global corporation, leveraged information technology to enable a major corporate portfolio transformation between 2000 and 2006.  View Details
      Keywords: Change Management; Transformation; Entrepreneurship; Globalized Firms and Management; Growth and Development Strategy; Information Technology
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      Applegate, Lynda M., Edward Watson, and Mara Vatz. "Royal DSM N.V.: Information Technology Enabling Business Transformation." Harvard Business School Case 807-167, June 2007. (Revised August 2007.)
      • June 2007 (Revised September 2021)
      • Case

      Thomas J. Watson, IBM and Nazi Germany

      By: Geoffrey Jones, Grace Ballor and Adrian Brown
      Considers the strategy of U.S.-owned IBM, then a manufacturer of punch cards, in Nazi Germany before 1937. Opens with IBM CEO Thomas J. Watson meeting Adolf Hitler in his capacity as President of the International Chamber of Commerce. IBM had acquired a German company...  View Details
      Keywords: Business History; Values and Beliefs; Multinational Firms and Management; Corporate Social Responsibility and Impact; Investment; Business and Government Relations; Germany; United States
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      Jones, Geoffrey, Grace Ballor, and Adrian Brown. "Thomas J. Watson, IBM and Nazi Germany." Harvard Business School Case 807-133, June 2007. (Revised September 2021.)
      • October 2006 (Revised November 2006)
      • Case

      Integrated Packaging Corporation: Struggling to Do the Right Thing (A)

      By: Herman B. Leonard and Orson Watson
      As a child, Al Fuller had seen his working-class, African-American neighborhood disintegrate as factory jobs moved away. He resolved to help inner-city communities do better when he grew up. Some years later, as an accomplished university graduate with several years...  View Details
      Keywords: Business and Community Relations; Corporate Entrepreneurship; Social Issues; Factories, Labs, and Plants; Strategy; Management Style; Pulp and Paper Industry; Manufacturing Industry
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      Leonard, Herman B., and Orson Watson. "Integrated Packaging Corporation: Struggling to Do the Right Thing (A)." Harvard Business School Case 307-064, October 2006. (Revised November 2006.)
      • October 2006 (Revised November 2006)
      • Supplement

      Integrated Packaging Corporation: Struggling to Do the Right Thing (B)

      By: Herman B. Leonard and Orson Watson
      Keywords: Manufacturing Industry
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      Leonard, Herman B., and Orson Watson. "Integrated Packaging Corporation: Struggling to Do the Right Thing (B)." Harvard Business School Supplement 307-065, October 2006. (Revised November 2006.)
      • October 2006 (Revised November 2006)
      • Supplement

      Integrated Packaging Corporation: Struggling to Do the Right Thing (C)

      By: Herman B. Leonard and Orson Watson
      Keywords: Manufacturing Industry
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      Leonard, Herman B., and Orson Watson. "Integrated Packaging Corporation: Struggling to Do the Right Thing (C)." Harvard Business School Supplement 307-066, October 2006. (Revised November 2006.)
      • 2004
      • Chapter

      Managing Global Supply Chains

      By: Ananth Raman and Noel Watson
      Keywords: Supply Chain Management; Globalized Markets and Industries
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      Raman, Ananth, and Noel Watson. "Managing Global Supply Chains." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé. San Francisco, CA: Jossey-Bass, 2004.
      • 2003
      • Book

      The Watson Dynasty: The Fiery Reign and Troubled Legacy of IBM's Founding Father and Son

      By: R. S. Tedlow
      Keywords: Information Technology; Business Ventures; Computer Industry
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      Tedlow, R. S. The Watson Dynasty: The Fiery Reign and Troubled Legacy of IBM's Founding Father and Son. New York: Harper Business, 2003.
      • January 2003 (Revised February 2003)
      • Case

      Office Depot, Inc.: Business Transformation (A)

      By: James L. Heskett, Dan Maher, Daniel F. OBrien, Thomas Watson and Jeffrey F. Rayport
      The company's management is considering the possibility of launching a rebranding campaign around the promises "What you need. What you need to know." The questions are whether and when to launch the campaign in view of the large number of training efforts and...  View Details
      Keywords: Corporate Entrepreneurship; Advertising Campaigns; Brands and Branding; Business Strategy; Technology Adoption; Transformation; Market Timing; Growth and Development; Training; Retail Industry
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      Heskett, James L., Dan Maher, Daniel F. OBrien, Thomas Watson, and Jeffrey F. Rayport. "Office Depot, Inc.: Business Transformation (A)." Harvard Business School Case 803-111, January 2003. (Revised February 2003.)
      • January 2003 (Revised February 2003)
      • Case

      Office Depot, Inc.: Business Transformation (B)

      By: James L. Heskett, Dan Maher, Daniel F. OBrien, Thomas Watson and Jeffrey F. Rayport
      Supplements the (A) case.  View Details
      Keywords: Retail Industry
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      Heskett, James L., Dan Maher, Daniel F. OBrien, Thomas Watson, and Jeffrey F. Rayport. "Office Depot, Inc.: Business Transformation (B)." Harvard Business School Case 803-112, January 2003. (Revised February 2003.)
      • 2001
      • Book

      Giants of Enterprise: Seven Business Innovators and the Empires They Built

      By: R. S. Tedlow
      From the table of contents: Andrew Carnegie: From Rags to Richest; George Eastman and the creation of a mass market; Henry Ford: The Profits and the Price of Primitivism; Thomas J. Watson Sr. and American salesmanship; Charles Revson and Revlon: Consumer Packaged Goods...  View Details
      Keywords: Business History
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      Tedlow, R. S. Giants of Enterprise: Seven Business Innovators and the Empires They Built. New York, NY: Harper Business, 2001. (Selected as one of the 10 best business books of the year 2001 by Business Week. It has also been translated into 7 languages, including Chinese (complex characters), Chinese (simplified characters), Indonesian, Hungarian, Korean, Portuguese (Brazil) and Russian.)
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