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- January 2022 (Revised November 2023)
- Case
Expanding the Culture of Learning at Kraft Heinz
By: Ashley V. Whillans and Carolyn Watson
The Kraft Heinz Company (KHC) was an American food company formed in 2015 by the merger of Kraft Foods Group, Inc and the H.J. Heinz Company. The company sold food products like Heinz Ketchup, Kraft Mac & Cheese, Kool-Aid, and Philadelphia cream cheese to supermarkets,... View Details
Keywords: Learning; Culture; Work Culture; Workplace Practices; Mergers; Mergers and Acquisitions; Competitive Advantage; Human Capital; Training; Performance Evaluation; Growth and Development; Personal Development and Career; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Food and Beverage Industry
- August 2021
- Teaching Note
IBM Watson at MD Anderson Cancer Center
By: Shane Greenstein and Mel Martin
Teaching Note for HBS Case No. 621-022. View Details
Keywords: Decision Making; Technological Innovation; Innovation Strategy; Knowledge Management; Knowledge Use and Leverage; Operations; Failure; Information Technology; Applications and Software; Health Care and Treatment; Product Development; Health Industry; Information Technology Industry; Technology Industry; United States; Houston; Texas
- December 2020 (Revised April 2021)
- Case
IBM Watson at MD Anderson Cancer Center
By: Shane Greenstein, Mel Martin and Sarkis Agaian
After discovering that their cancer diagnostic tool, designed to leverage the cloud computing power of IBM Watson, needed greater integration into the clinical processes at the MD Anderson Cancer Center, the development team had difficult choices to make. The Oncology... View Details
Keywords: Decision Making; Innovation Strategy; Knowledge Management; Knowledge Use and Leverage; Operations; Failure; Information Technology; Applications and Software; Health Care and Treatment; Product Development; Health Industry; Information Technology Industry; Technology Industry; United States; Houston; Texas
Greenstein, Shane, Mel Martin, and Sarkis Agaian. "IBM Watson at MD Anderson Cancer Center." Harvard Business School Case 621-022, December 2020. (Revised April 2021.)
- March 2018
- Case
IBM: Watson and the Internet of Things
By: Rajiv Lal and Scott Johnson
IBM has recently launched a business unit devoted to the Internet of Things. The group's leadership team needs to figure out the best way to quickly scale its business in a fragmented and nascent market. View Details
- June 2017
- Teaching Note
IBM Transforming, 2012–2016: Ginni Rometty Steers Watson
By: Rosabeth Moss Kanter and Jonathan Cohen
Ginni Rometty, who became IBM CEO in 2012, led efforts to transform the company around cognitive computing and the AI platform Watson. This Teaching Note helps instructors understand and teach the Harvard Business School case “IBM Transforming, 2012–2016: Ginni Rometty... View Details
- January 2017 (Revised March 2017)
- Case
IBM Transforming, 2012–2016: Ginni Rometty Steers Watson
By: Rosabeth Moss Kanter and Jonathan Cohen
To transform IBM for the next technology wave, Ginni Rometty, who became CEO in 2012, led divestment of declining businesses, made acquisitions in digital innovation and cloud computing, formed partnerships with former competitors such as Apple and tech startups, and... View Details
Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning
Kanter, Rosabeth Moss, and Jonathan Cohen. "IBM Transforming, 2012–2016: Ginni Rometty Steers Watson." Harvard Business School Case 317-046, January 2017. (Revised March 2017.)
- October 2015 (Revised October 2016)
- Case
Building Watson: Not So Elementary, My Dear! (Abridged)
By: Willy C. Shih
This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the... View Details
Keywords: Analytics; Big Data; Business Analytics; Product Development Strategy; Machine Learning; Machine Intelligence; Artificial Intelligence; Product Development; AI and Machine Learning; Information Technology; Analytics and Data Science; Information Technology Industry; United States
Shih, Willy C. "Building Watson: Not So Elementary, My Dear! (Abridged)." Harvard Business School Case 616-025, October 2015. (Revised October 2016.)
- September 2011 (Revised July 2012)
- Case
Building Watson: Not So Elementary, My Dear!
By: Willy Shih
This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the... View Details
Keywords: Technological Innovation; Standards; Product Development; Organizational Change and Adaptation; Mathematical Methods; Research and Development; Information Technology
Shih, Willy. "Building Watson: Not So Elementary, My Dear!" Harvard Business School Case 612-017, September 2011. (Revised July 2012.)
- June 2010
- Case
The Shaw Group Inc.: Entrepreneurial Innovation
By: Lynda M. Applegate and Edward Watson
The case describes the founding and evolution of the Shaw Group through acquisition. The case is set at the time that the company is redesigning its business processes, organization, and information technology infrastructure to support aggressive growth and increased... View Details
Keywords: Mergers and Acquisitions; Entrepreneurship; Innovation and Invention; Leadership; Growth and Development Strategy; Infrastructure; Business Processes; Organizational Design; Information Technology
Applegate, Lynda M., and Edward Watson. "The Shaw Group Inc.: Entrepreneurial Innovation." Harvard Business School Case 810-135, June 2010.
- March 2008 (Revised December 2011)
- Case
IBM Values and Corporate Citizenship
IBM's transformation into a globally integrated enterprise (GIE) began with a conviction about what should never change. Since its founding in 1911, the company operated under a set of principles articulated by founder Thomas Watson and became known for a strong... View Details
Keywords: Values and Beliefs; Globalized Firms and Management; Technological Innovation; Leading Change; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Organizational Culture; Integration
Kanter, Rosabeth M. "IBM Values and Corporate Citizenship." Harvard Business School Case 308-106, March 2008. (Revised December 2011.)
- June 2007 (Revised August 2007)
- Case
Royal DSM N.V.: Information Technology Enabling Business Transformation
By: Lynda M. Applegate, Edward Watson and Mara Vatz
Describes how Royal DSM NV, an $8 billion dollar global corporation, leveraged information technology to enable a major corporate portfolio transformation between 2000 and 2006. View Details
Keywords: Change Management; Transformation; Entrepreneurship; Globalized Firms and Management; Growth and Development Strategy; Information Technology
Applegate, Lynda M., Edward Watson, and Mara Vatz. "Royal DSM N.V.: Information Technology Enabling Business Transformation." Harvard Business School Case 807-167, June 2007. (Revised August 2007.)
- June 2007 (Revised September 2021)
- Case
Thomas J. Watson, IBM and Nazi Germany
By: Geoffrey Jones, Grace Ballor and Adrian Brown
Considers the strategy of U.S.-owned IBM, then a manufacturer of punch cards, in Nazi Germany before 1937. Opens with IBM CEO Thomas J. Watson meeting Adolf Hitler in his capacity as President of the International Chamber of Commerce. IBM had acquired a German company... View Details
Keywords: Business History; Values and Beliefs; Multinational Firms and Management; Corporate Social Responsibility and Impact; Investment; Business and Government Relations; Germany; United States
Jones, Geoffrey, Grace Ballor, and Adrian Brown. "Thomas J. Watson, IBM and Nazi Germany." Harvard Business School Case 807-133, June 2007. (Revised September 2021.)
- October 2006 (Revised November 2006)
- Case
Integrated Packaging Corporation: Struggling to Do the Right Thing (A)
By: Herman B. Leonard and Orson Watson
As a child, Al Fuller had seen his working-class, African-American neighborhood disintegrate as factory jobs moved away. He resolved to help inner-city communities do better when he grew up. Some years later, as an accomplished university graduate with several years... View Details
Keywords: Business and Community Relations; Corporate Entrepreneurship; Social Issues; Factories, Labs, and Plants; Strategy; Management Style; Pulp and Paper Industry; Manufacturing Industry
Leonard, Herman B., and Orson Watson. "Integrated Packaging Corporation: Struggling to Do the Right Thing (A)." Harvard Business School Case 307-064, October 2006. (Revised November 2006.)
- October 2006 (Revised November 2006)
- Supplement
Integrated Packaging Corporation: Struggling to Do the Right Thing (B)
By: Herman B. Leonard and Orson Watson
Keywords: Manufacturing Industry
Leonard, Herman B., and Orson Watson. "Integrated Packaging Corporation: Struggling to Do the Right Thing (B)." Harvard Business School Supplement 307-065, October 2006. (Revised November 2006.)
- October 2006 (Revised November 2006)
- Supplement
Integrated Packaging Corporation: Struggling to Do the Right Thing (C)
By: Herman B. Leonard and Orson Watson
Keywords: Manufacturing Industry
Leonard, Herman B., and Orson Watson. "Integrated Packaging Corporation: Struggling to Do the Right Thing (C)." Harvard Business School Supplement 307-066, October 2006. (Revised November 2006.)
- 2003
- Book
The Watson Dynasty: The Fiery Reign and Troubled Legacy of IBM's Founding Father and Son
By: R. S. Tedlow
Tedlow, R. S. The Watson Dynasty: The Fiery Reign and Troubled Legacy of IBM's Founding Father and Son. New York: Harper Business, 2003.
- January 2003 (Revised February 2003)
- Case
Office Depot, Inc.: Business Transformation (A)
By: James L. Heskett, Dan Maher, Daniel F. OBrien, Thomas Watson and Jeffrey F. Rayport
The company's management is considering the possibility of launching a rebranding campaign around the promises "What you need. What you need to know." The questions are whether and when to launch the campaign in view of the large number of training efforts and... View Details
Keywords: Corporate Entrepreneurship; Advertising Campaigns; Brands and Branding; Business Strategy; Technology Adoption; Transformation; Market Timing; Growth and Development; Training; Retail Industry
Heskett, James L., Dan Maher, Daniel F. OBrien, Thomas Watson, and Jeffrey F. Rayport. "Office Depot, Inc.: Business Transformation (A)." Harvard Business School Case 803-111, January 2003. (Revised February 2003.)
- January 2003 (Revised February 2003)
- Case
Office Depot, Inc.: Business Transformation (B)
By: James L. Heskett, Dan Maher, Daniel F. OBrien, Thomas Watson and Jeffrey F. Rayport
Supplements the (A) case. View Details
Keywords: Retail Industry
Heskett, James L., Dan Maher, Daniel F. OBrien, Thomas Watson, and Jeffrey F. Rayport. "Office Depot, Inc.: Business Transformation (B)." Harvard Business School Case 803-112, January 2003. (Revised February 2003.)