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taseffski When Stefan Thomke finished writing the Harvard Business School case study on A. Lange & Söhne, he sent it to the German watchmaker for...
- March 2021
- Supplement
Sky Deutschland Analysis: Results
By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers
Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In...
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- March 2021
- Case
Sky Deutschland - Bidding for Sports Rights (A)
By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers
Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In...
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- March 2021
- Supplement
Sky Deutschland - Bidding for Sports Rights (B)
By: Felix Oberholzer-Gee, Sascha L. Schmidt and Sebastian Koppers
Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In...
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- February 2021
- Case
Rolex SA
By: Doug J. Chung
Rolex SA was one of the most successful watchmakers in the world. In recent years, the global demand for Rolex watches, especially the stainless-steel sports models, had dramatically increased, resulting in a supply shortage worldwide. The shortage in supply further...
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- October 7, 2020
- Editorial
Time Confetti and the Broken Promise of Leisure
By: Ashley Whillans
It’s true: we have more time for leisure than we did fifty years ago. But leisure has never been less relaxing, mostly because of the disintermediating effects of our screens. Technology saves us time, but it also takes it away. This is known as the autonomy paradox....
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- June 2020
- Case
Jill Draeger
By: Howard H. Stevenson and Michael J. Roberts
The Jill Draeger case is designed as an introduction to a general course on entrepreneurship. It is appropriate for many levels of students. It attempts to portray the archetype of opportunity-focused, resource-constrained behavior that is the hallmark of...
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- 2020
- Working Paper
How Should U.S. Bank Regulators Respond to the COVID-19 Crisis?
Drawing on lessons from the 2007–2009 Global Financial Crisis (GFC) and a simple conceptual framework, we examine the response of U.S. bank regulators to the COVID-19 pandemic. We argue that the current regulatory strategy of “watchful waiting”—the same strategy that...
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- May 2020 (Revised July 2020)
- Teaching Note
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint...
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- May–June 2020
- Article
The New-Market Conundrum
By: Rory McDonald and Kathleen M. Eisenhardt
Brand-new markets are like the wormholes of science fiction, where the usual rules of time and space do not apply. When a market has just been born, the forces of competition there are constantly in flux, it’s unclear who your customers really are, and conventional...
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Keywords:
New Markets;
Business Model;
Strategy;
Framework;
Innovation and Invention;
Value Creation
- April 2020
- Case
Apple Inc. in 2020
By: David B. Yoffie and Daniel Fisher
After a decade as CEO, Tim Cook is facing one of his biggest strategic transitions of his tenure. While Apple had performed spectacularly well under Cook, Apple's core business was maturing. Sales of iPhones, iPads, and Macs were flat or down. However, Apple's new...
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Keywords:
Innovation;
Market Positioning;
Marketing Implementation;
Planning;
Products;
Strategic Positioning;
Strategy;
Technology;
Competitive Strategy;
Technological Innovation;
Competitive Advantage;
Product Positioning;
Communication;
Competition;
Leadership;
Strategic Planning;
Computer Industry;
Telecommunications Industry;
Technology Industry
- Article
Time Use and Happiness of Millionaires: Evidence from the Netherlands
By: Paul Smeets, A.V. Whillans, Rene Bekkers and Michael I. Norton
How do the very wealthy spend their time, and how does time use relate to well-being? In two studies in the Netherlands, the affluent (N=863, N=690) and the general population (N=1232, N=306) spent time in surprisingly similar ways, such as by spending the same amount...
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- Article
Signaling When Nobody Is Watching: A Reputation Heuristics Account of Outrage and Punishment in One-shot Anonymous Interactions
By: Jillian J. Jordan and David G. Rand
Moralistic punishment can confer reputation benefits by signaling trustworthiness to observers. However, why do people punish even when nobody is watching? We argue that people often rely on the heuristic that reputation is typically at stake, such that reputation...
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Keywords:
Signaling;
Morality;
Trustworthiness;
Anger;
Third-party Punishment;
Moral Sensibility;
Behavior;
Trust;
Reputation
- 2019
- Working Paper
Persuasive Propaganda During the 2015 Argentine Ballotage
By: Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky
We study a propaganda campaign sponsored by the government against the main political challenger in the days preceding the 2015 Argentine runoff presidential election. Subjects in the treatment group watched an “ad” initially aired during soccer transmissions that was...
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- September 2019
- Article
Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970-2008
By: Ryan Raffaelli
In 1983, 14 years after the introduction of the battery-powered quartz watch, mechanical watches and the Swiss watchmakers who built them were predicted to be obsolete (Landes, 1983). Unexpectedly, however, by 2008 the Swiss mechanical watchmaking industry had...
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- April 2019 (Revised April 2019)
- Case
The Rohingya Refugee: Past, Genocide, Future
In August 2017, the Myanmar military commenced a brutal pogrom of the Rohingya minority in Rakhine State, Myanmar. The genocidal campaign marked the most recent and decisive of a series of ethnic cleansing efforts fueled by contention around race, religion, and...
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- March 2019
- Article
Crime and Violence: Desensitization in Victims to Watching Criminal Events
By: Rafael Di Tella, Lucia Freira, Ramiro H. Gálvez, Ernesto Schargrodsky, Diego Shalom and Mariano Sigman
We study desensitization to crime in a lab experiment by showing footage of criminal acts to a group of subjects, some of whom have been previously victimized. We measure biological markers of stress and behavioral indices of cognitive control before and after treated...
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- December 2018 (Revised September 2019)
- Case
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice...
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- December 2018 (Revised August 2019)
- Case
Super Bowl Storytelling
By: Shelle Santana and Jill Avery
The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an...
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Keywords:
Television Advertising;
Entertainment;
Brand Management;
Marketing;
Marketing Strategy;
Marketing Communications;
Advertising;
Television Entertainment;
Brands and Branding;
Media;
Cost vs Benefits;
Advertising Industry;
Media and Broadcasting Industry;
Sports Industry;
United States;
North America