Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results : (14) Arrow Down
Filter Results : (14) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (972)
    • Faculty Publications  (14)

    Show Results For

    • All HBS Web  (972)
      • Faculty Publications  (14)

      Virtual Reality Remove Virtual Reality →

      Page 1 of 14 Results

      Are you looking for?

      Making Virtual Reality Real
      HTC and Virtual Reality
      → Search All HBS Web
      • July 2020
      • Case

      Oxygen Esports

      By: John R. Wells and Benjamin Weinstock
      On May 4, 2020, a press release from Boston, Massachusetts, announced the launch of Oxygen Esports (Oxygen), a new organization that hoped to dominate the rising esports scene in New England. Oxygen was created from a merger between Helix eSports (Helix), an owner and...  View Details
      Keywords: Esports; Sports; Online Technology; Games, Gaming, And Gambling; Entrepreneurship; Strategy
      Citation
      Educators
      Related
      Wells, John R., and Benjamin Weinstock. "Oxygen Esports." Harvard Business School Case 721-351, July 2020.
      • June 2020
      • Case

      Extended Reality Extends into Enterprise?

      By: David B. Yoffie, Kaushal Jain, Amy Villasenor, Vicky Xu and Annie Yang
      While the growth of virtual reality started in gaming, the industry was increasingly focused on enterprise applications in 2020. This note explores the market opportunities and challenges for virtual reality and augmented reality in the enterprise, while diving into a...  View Details
      Keywords: Virtual Reality; Augmented Reality; Enterprise Computing; Organizations; Technology; Markets; Opportunities; Strategy
      Citation
      Educators
      Related
      Yoffie, David B., Kaushal Jain, Amy Villasenor, Vicky Xu, and Annie Yang. "Extended Reality Extends into Enterprise?" Harvard Business School Case 720-472, June 2020.
      • 2019
      • Working Paper

      How Rupert Murdoch Outfoxed Larry Tisch: Ten Enduring Lessons from the Negotiations that Wrested the NFL from CBS

      By: James K. Sebenius
      A remarkable 1993 negotiation rocked the world of American football with aftershocks that have directly shaped today’s entertainment and media landscapes and even our polarized politics. In December of that year, Rupert Murdoch’s fledgling Fox Network unexpectedly...  View Details
      Keywords: Bargaining; Football; Negotiation; Sports; Media; Negotiation Tactics
      Citation
      Read Now
      Related
      Sebenius, James K. "How Rupert Murdoch Outfoxed Larry Tisch: Ten Enduring Lessons from the Negotiations that Wrested the NFL from CBS." Harvard Business School Working Paper, No. 19-098, March 2019.
      • February 2019
      • Case

      Halliday's OASIS

      By: Scott Duke Kominers and Nicole Tempest Keller
      Wade Watts has won control of the OASIS – a futuristic, immersive virtual reality game world. He must decide on rules, rights, and marketplace design, balancing the founding principles of the OASIS with the platform’s potentially negative externalities.  View Details
      Keywords: Managing Markets; Corporate Responsibility; Virtual Reality; Social Media; Technology Platform; Management; Corporate Social Responsibility And Impact; United States
      Citation
      Educators
      Purchase
      Related
      Kominers, Scott Duke, and Nicole Tempest Keller. "Halliday's OASIS." Harvard Business School Case 819-106, February 2019.
      • June 2018
      • Teaching Note

      HTC and Virtual Reality

      By: Andy Wu
      Teaching Note for HBS No. 718-421.  View Details
      Citation
      Purchase
      Related
      Wu, Andy. "HTC and Virtual Reality." Harvard Business School Teaching Note 718-520, June 2018.
      • June 2018 (Revised January 2020)
      • Case

      Sony

      By: Stefan Thomke, Atsushi Osanai and Akiko Kanno
      Sony used to be synonymous with "innovation" and "cool products." The case reveals how the company lost its edge and describes the leadership initiatives to restore its former glory. In 2012, Kazuo (Kaz) Hirai becomes CEO and successfully transforms Sony, including a...  View Details
      Keywords: Customer Experience; Product Differentiation; Transformation; Leadership Style; Technology Adoption; Leading Change; Electronics Industry; Media And Broadcasting Industry; Video Game Industry; Japan
      Citation
      Educators
      Purchase
      Related
      Thomke, Stefan, Atsushi Osanai, and Akiko Kanno. "Sony." Harvard Business School Case 618-045, June 2018. (Revised January 2020.)
      • March 2018 (Revised January 2020)
      • Supplement

      STRIVR (B): Moving into the Enterprise

      By: Rajiv Lal and Scott Johnson
      STRIVR, a company focused on virtual reality training, has decided to shift focus from sports to enterprise customers. The change in strategy requires the CEO to solve a number of issues. The company initally offered training for hard skills, but clients have been...  View Details
      Keywords: Strivr; Virtual Reality; Soft Skills; Hard Skills; Vr; Software; Market Entry And Exit; Business Strategy; Training; Sports; Technology Industry; Education Industry; United States
      Citation
      Purchase
      Related
      Lal, Rajiv, and Scott Johnson. "STRIVR (B): Moving into the Enterprise." Harvard Business School Supplement 518-091, March 2018. (Revised January 2020.)
      • January 2018 (Revised January 2020)
      • Case

      STRIVR: Changing the Game in Virtual Reality

      By: Rajiv Lal, Matt Denison, Robert Higgins and Scott Johnson
      The CEO of a growing virtual reality company that trains athletes must decide whether or not to stay in sports or expand into other areas.  View Details
      Keywords: Virtual Reality; Strivr; Internet Of Things; Football; Retail; Training; Startup; Start-up; Start-up Growth; Sports; "sports Organizations,; Experiential Marketing; Business Startups; Technological Innovation; Sports; Hardware; Software; Technology Platform; Technology Adoption; Sports Industry; Technology Industry; Retail Industry; United States
      Citation
      Educators
      Purchase
      Related
      Lal, Rajiv, Matt Denison, Robert Higgins, and Scott Johnson. "STRIVR: Changing the Game in Virtual Reality." Harvard Business School Case 518-048, January 2018. (Revised January 2020.)
      • October 2017 (Revised August 2018)
      • Case

      HTC and Virtual Reality

      By: David B. Yoffie, Andy Wu and Allison M. Ciechanover
      In fall 2017, HTC CEO and Chairperson Cher Wang was driving the company to focus on virtual reality (VR). HTC's first VR product, VIVE, released in spring 2016, was applauded for its superior immersive room-scale capabilities. However, early adoption of VR beyond...  View Details
      Keywords: Virtual Reality; Strategy; Competition; Technology; Innovation And Management; Technology Industry
      Citation
      Educators
      Purchase
      Related
      Yoffie, David B., Andy Wu, and Allison M. Ciechanover. "HTC and Virtual Reality." Harvard Business School Case 718-421, October 2017. (Revised August 2018.)
      • September 2017 (Revised July 2018)
      • Technical Note

      Virtual Reality and the Gaming Sector 2017

      By: David B. Yoffie, Natalia Prieto Nino, Prasad Raman, Brad Kowalk and Ruby Tamberino
      This brief note explores the emerging possibilities of virtual reality and its potential as a gaming platform.  View Details
      Keywords: Strategy; Virtual Reality; Gaming; Strategy; Technological Innovation; Games, Gaming, And Gambling; Technology Platform
      Citation
      Educators
      Purchase
      Related
      Yoffie, David B., Natalia Prieto Nino, Prasad Raman, Brad Kowalk, and Ruby Tamberino. "Virtual Reality and the Gaming Sector 2017." Harvard Business School Technical Note 718-405, September 2017. (Revised July 2018.)
      • April 2017
      • Case

      Luminopia: Improving Treatment for Visual Disorders

      By: Doug J. Chung and Sarah Mehta
      Luminopia—a start-up founded in January 2016 by three Harvard College freshmen—uses virtual reality technology to treat amblyopia (more commonly called “lazy eye”), the single biggest cause of visual disorders among children. By February 2017, the three founders had...  View Details
      Keywords: Pricing; Virtual Reality; Startup; Marketing; Marketing Channels; Product Marketing; Product Launch; Product Positioning; Business Startups; Price; Medical Devices And Supplies Industry; Cambridge; Massachusetts; United States
      Citation
      Educators
      Purchase
      Related
      Chung, Doug J., and Sarah Mehta. "Luminopia: Improving Treatment for Visual Disorders." Harvard Business School Case 517-065, April 2017.
      • January 2017
      • Background Note

      Making Virtual Reality Real

      By: Feng Zhu, Sarah Mehta and David Lane
      This note describes virtual reality and augmented reality technologies and describes the main consumer products on offer in 2016 as well as their manufacturers. It also surveys existing applications of virtual and augment reality technologies.  View Details
      Keywords: Virtual Reality; Augmented Reality; Digital Platforms; Oculus; Google; Htc; Magic Leap; Microsoft; Samsung; Software; Niantic; Technology Adoption; Market Platforms; Technology Adoption; Software; Technology Industry
      Citation
      Educators
      Purchase
      Related
      Zhu, Feng, Sarah Mehta, and David Lane. "Making Virtual Reality Real." Harvard Business School Background Note 617-013, January 2017.
      • 2009
      • Working Paper

      An Ounce of Prevention: The Power of Public Risk Management in Stabilizing the Financial System

      By: David A. Moss

      The magnitude of the current financial crisis reflects the failure of an economic and regulatory philosophy that had proved increasingly influential in policy circles over the past three decades.

      This paper suggests (1) that contrary to the prevailing wisdom,...  View Details

      Keywords: Financial Crisis; Financial Institutions; Governing Rules, Regulations, And Reforms; Risk Management; Business And Government Relations; Balance And Stability
      Citation
      Read Now
      Related
      Moss, David A. "An Ounce of Prevention: The Power of Public Risk Management in Stabilizing the Financial System." Harvard Business School Working Paper, No. 09-087, January 2009.
      • Teaching Interest

      Strategy and Technology (Elective Curriculum)

      By: David B. Yoffie

      This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What strategies can win in markets with strong network effects? How can firms leverage technology to build multi-sided platforms?...  View Details

      Keywords: Strategy; Information Technology; Technology Platform; Strategy; Information Technology; Technology Platform; Telecommunications Industry; Technology Industry; Semiconductor Industry; Electronics Industry; Information Technology Industry; United States; China; Israel; Taiwan
      • 1

      Are you looking for?

      Making Virtual Reality Real
      HTC and Virtual Reality
      → Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College