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- March 2018
- Teaching Note
Sandlands Vineyards
By: Benjamin C. Esty and Greg Saldutte
Teaching Note for HBS No.718-438.
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Keywords:
Wine;
Winery;
Vineyard;
Market Attractiveness;
Porter's 5 Forces;
Capital Investment;
Industry Attractiveness;
Performance Analysis;
Napa Valley;
Agriculture;
Entrepreneurship;
Business Strategy;
Competitive Strategy;
Competitive Advantage;
Vertical Integration;
Segmentation;
Food;
Supply Chain;
Industry Structures;
Retail Industry;
Food and Beverage Industry;
United States;
California;
Napa Valley
- March 2018 (Revised March 2018)
- Supplement
Sandlands Vineyards
By: Benjamin C. Esty and Greg Saldutte
Approximately 80% of the wineries in the US breakeven or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who specializes in making...
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Keywords:
Wine;
Winery;
Vineyard;
Market Attractiveness;
Porter's 5 Forces;
Capital Investment;
Industry Attractiveness;
Performance Analysis;
Napa Valley;
Agriculture;
Entrepreneurship;
Business Strategy;
Competitive Strategy;
Competitive Advantage;
Vertical Integration;
Segmentation;
Food;
Supply Chain;
Industry Structures;
Retail Industry;
Food and Beverage Industry;
United States;
California;
Napa Valley
- February 2018 (Revised March 2019)
- Case
Sandlands Vineyards
By: Benjamin C. Esty and Gregory Saldutte
Approximately 80% of the wineries in the U.S. break even or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who specializes in making...
View Details
Keywords:
Wine;
Winery;
Vineyard;
Market Attractiveness;
Porter's 5 Forces;
Capital Investment;
Industry Attractiveness;
Performance Analysis;
Agriculture;
Entrepreneurship;
Business Strategy;
Competitive Strategy;
Competitive Advantage;
Vertical Integration;
Segmentation;
Food;
Supply Chain;
Industry Structures;
Five Forces Framework;
Retail Industry;
Food and Beverage Industry;
United States;
California;
Napa Valley
Esty, Benjamin C., and Gregory Saldutte. "Sandlands Vineyards." Harvard Business School Case 718-438, February 2018. (Revised March 2019.)
- January 2018 (Revised October 2021)
- Case
Château Margaux: Launching the Third Wine (Abridged)
By: Elie Ofek
Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose...
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Keywords:
New Product Launch;
Marketing Plan;
Brand Management;
Go To Market Strategy;
Channels Of Distribution;
Wine Industry;
Marketing Strategy;
Distribution Channels;
Product Launch;
Brands and Branding;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
France
Ofek, Elie. "Château Margaux: Launching the Third Wine (Abridged)." Harvard Business School Case 518-070, January 2018. (Revised October 2021.)
- 2017
- Working Paper
Creating the Market for Organic Wine: Sulfites, Certification, and Green Values
By: Geoffrey Jones and Emily Grandjean
This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other...
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Keywords:
Product Launch;
Failure;
Problems and Challenges;
Complexity;
Governing Rules, Regulations, and Reforms;
Agriculture and Agribusiness Industry;
Food and Beverage Industry
Jones, Geoffrey, and Emily Grandjean. "Creating the Market for Organic Wine: Sulfites, Certification, and Green Values." Harvard Business School Working Paper, No. 18-048, December 2017.
- September 2015 (Revised March 2017)
- Case
Château Margaux (Abridged)
By: Elie Ofek, Eric E. Vogt and Robert J. Dolan
Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose...
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- April 2014
- Teaching Note
Appellation Shanxi: Grace Vineyard
By: William C. Kirby and Erica M. Zendell
- June 2013 (Revised January 2016)
- Case
Château Margaux: Launching the Third Wine
By: Elie Ofek and Eric E. Vogt
Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose...
View Details
Keywords:
New Product Launch;
Marketing Plan;
Brand Management;
Go To Market Strategy;
Channels Of Distribution;
Wine Industry;
Marketing Strategy;
Distribution Channels;
Product Launch;
Brands and Branding;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
France
Ofek, Elie, and Eric E. Vogt. "Château Margaux: Launching the Third Wine." Harvard Business School Case 513-107, June 2013. (Revised January 2016.)
- January 2009 (Revised February 2013)
- Case
Appellation Shanxi: Grace Vineyard
By: William C. Kirby, Michael Shih-ta Chen and Keith Chi-ho Wong
Grace Vineyard was a rare family-owned, private winery in China that was set on establishing itself as a world-renowned, quality vintner. Judy Leissner, the second-generation company leader, was at a crossroads in how she wanted to grow the business that her father...
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Keywords:
Family Business;
Growth and Development Strategy;
Family Ownership;
State Ownership;
Expansion;
Food and Beverage Industry;
China
Kirby, William C., Michael Shih-ta Chen, and Keith Chi-ho Wong. "Appellation Shanxi: Grace Vineyard." Harvard Business School Case 309-075, January 2009. (Revised February 2013.)
- January 2008 (Revised March 2008)
- Case
Bidding on Martha's Vineyard (A)
By: James Sebenius
To buy a desirable Martha's Vineyard property, Robert and Sally Franklin must craft a bidding strategy informed by their assessment of their competitor. The "A" case sets up the situation and bidding history to date, describes how they assessed their valuations and...
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Keywords:
Negotiation Preparation;
Negotiation Process;
Valuation;
Decision Choices and Conditions;
Property;
Bids and Bidding;
Real Estate Industry;
Martha's Vineyard
Sebenius, James. "Bidding on Martha's Vineyard (A)." Harvard Business School Case 908-044, January 2008. (Revised March 2008.)
- January 2008 (Revised March 2008)
- Supplement
Bidding on Martha's Vineyard (B)
By: James Sebenius
To buy a desirable Martha's Vineyard property, Robert and Sally Franklin must craft a bidding strategy informed by their assessment of their competitor. The "A" case sets up the situation and bidding history to date, describes how they assessed their valuations and...
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Sebenius, James. "Bidding on Martha's Vineyard (B)." Harvard Business School Supplement 908-045, January 2008. (Revised March 2008.)
- November 2005 (Revised July 2007)
- Case
Pine Ridge Winery, LLC (A)
By: Joseph B. Lassiter III and Lauren Barley
George Scheppler, president and CEO of Pine Ridge Winery, LLC, (the "Company") sat in his office overlooking the steep hillside vineyards of the Pine Ridge Winery in Napa Valley. It was June 2005, and he was preparing for the upcoming board of managers meeting where he...
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Keywords:
Governing and Advisory Boards;
Brands and Branding;
Product Positioning;
Corporate Strategy;
Napa Valley
Lassiter, Joseph B., III, and Lauren Barley. "Pine Ridge Winery, LLC (A)." Harvard Business School Case 806-060, November 2005. (Revised July 2007.)
- December 2003 (Revised April 2004)
- Case
Dragon's Teeth Vineyards
By: Alan D. MacCormack, Marius Leibold, Sven Voelpel and Kerry Herman
Dragon's Teeth Vineyards (DTV) is a South African wine producer that is considering whether to use genetically modified organisms (GMOs) in its wine-making process. GMOs promise to lower the costs of wine production significantly through increased yields and reduced...
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Keywords:
Technological Innovation;
Growth and Development Strategy;
Genetics;
Transition;
Brands and Branding;
Product Development;
Product Design;
Organizational Change and Adaptation;
Technology Adoption;
Food and Beverage Industry;
Biotechnology Industry;
South Africa
MacCormack, Alan D., Marius Leibold, Sven Voelpel, and Kerry Herman. "Dragon's Teeth Vineyards." Harvard Business School Case 604-069, December 2003. (Revised April 2004.)
- April 2001
- Teaching Note
Virtual Vineyards TN
By: Jeffrey F. Rayport, Elliot N. Maltz and William A. Sahlman
Teaching Note for (9-396-264). For book only - not listed on case.
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- April 1996 (Revised April 2004)
- Case
Virtual Vineyards
By: Jeffrey F. Rayport, Alvin J. Silk, Lisa Klein Pearo and Thomas A. Gerace
Virtual Vineyards markets wine from small California vineyards directly to consumers through its site on the World Wide Web. It also facilitates fulfillment of customer orders. The case focuses on the ways in which Virtual Vineyards provides value to end consumers...
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Keywords:
Customer Focus and Relationships;
Technological Innovation;
Management;
Service Operations;
Internet and the Web
Rayport, Jeffrey F., Alvin J. Silk, Lisa Klein Pearo, and Thomas A. Gerace. "Virtual Vineyards." Harvard Business School Case 396-264, April 1996. (Revised April 2004.)
- November 1988 (Revised February 1989)
- Case
Dry Creek Vineyard
By: Ray A. Goldberg
Goldberg, Ray A. "Dry Creek Vineyard." Harvard Business School Case 589-072, November 1988. (Revised February 1989.)