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- April 2002 (Revised June 2003)
- Teaching Note
Nghe An Tate & Lyle Sugar Company (Vietnam), TN
By: Benjamin C. Esty and Carrie Ferman
Teaching Note for (9-202-054).
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- 1999
- Article
Culture, Customers, and Contemporary Communism: Vietnamese Marketing Management Under Doi Moi
By: Rohit Deshpandé and J. U. Farley
Deshpandé, Rohit, and J. U. Farley. "Culture, Customers, and Contemporary Communism: Vietnamese Marketing Management Under Doi Moi." Asian Journal of Marketing 7, no. 1 (1999): 4–18.
- November 1994
- Case
American Rice, Inc. in Vietnam
By: Ray A. Goldberg and Quintus Travis
Describes the first major joint venture between a U.S. and Vietnam rice company with reqard to the world rice trade. What are the opportunities and what are the challenges?
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Keywords:
Joint Ventures;
Trade;
Global Range;
Problems and Challenges;
Opportunities;
Food and Beverage Industry;
Viet Nam;
United States
Goldberg, Ray A., and Quintus Travis. "American Rice, Inc. in Vietnam." Harvard Business School Case 595-020, November 1994.